Home › Monthly Archives › October 2011

Unlimited Resources

God's PlanningI would be remiss if I did not mention the use and necessity of our unlimited resource as we consider our vision and now planning.  In business I hear a lot about planning and I bet you do as well. It is getting close to the end of the year and I am often asked about planning for the upcoming quarter and ensuing year.  Corporations establish plans that cover anywhere from one to five years. Individuals establish personal life plans and new business opportunity strategies.

There is only one problem that I see with most planning; if God is not the originator and director of the plan, then that plan is destined for failure. So often, particularly Christian workplace believers set out to plan something that seems good in their own mind. The merits of what is being planned can look great, and it can even be an admirable and commendable endeavor. However, that is not the point. Jesus said He came only to do the will of the  Father, He could not consider doing anything that was not what the Father wanted, no matter how good or righteous it might appear to be.

We have an uncanny ability to make decisions based on our own needs and wants.  Planning from God’s view is a process. It isn’t merely an exercise in reason and examination. It requires entering into the mind of Christ together with our minds to determine which course to take.  “I know, O Lord, that a man’s life is not his own; it is not for man to direct his steps.” (Jeremiah 10:23).

God desires that we seek Him to know His plans for us. You might remember that David was a skilled warrior who never lost a battle. He consulted with God on every decision. He knew the results of the battle remained in God’s  hand. So, if he was to achieve victory, he had to know God’s mind on the matter. Sometimes this requires more time given to the process in order to hear His voice. Sometimes it may even require fasting and prayer. Sometimes it may  require counsel and input from other godly friends.

“In his heart a man plans his course, but the Lord determines his steps” (Proverbs 16:9). God must give us the vision for what He calls us to do. After we have the vision, we must ask Him if He wants us to take action on that vision and what the action steps involve. The Lord wants to direct each step of the planning process.

Again, David learned this lesson when he went to battle against his enemy, the Philistines. One day he inquired of God as to whether he was to fight against the Philistines, and the Lord said, “Yes, but only when you hear the marching in the balsam trees.”

It is a mistake to reason and examine in complete separation in order to come to a decision on a matter. The Lord already knows the answer. Itis our responsibility to seek Him to find out His mind on the subject. Our planning must be established in and with Him. Only when we stay so connected to the source can we be assured of putting God’s plan into place. Remember, getting that plan confirmed through others will assure that we are not following the deceit of our own heart.

When you begin to plan, ask God for His wisdom for establishing the vision and action steps.  Ask Him to fill you with faith. Remember He does not always give you the full set of instructions, you just need to obey Him and as you do, He will lead you and direct your steps. He will tell you the direction in which you are heading but there will be an unfolding as you walk with Him. You will be surprised how well He can plan. Whatever you do, don’t limit God.

I want the Greatest planner on my side?
Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

[pinterest]

Bankrolls and Goals

focus-on-goalsA vision is the pig picture of where you want to go; a goal is a specific milestone that helps you get closer to your vision.

There are some important qualifications for goals:

  • They should be specific (measurable)
  • They should be serious, but at the same time attainable
  • They should have a deadline

As an example: a goal may be to earn $15,000 of net profit prior to December 31.

It is EXTREMELY IMPORTANT to write down your goals and keep them in view…on
your computer, to-do list, or at your desk where they are in plain sight.  It is a simple fact that people to have written visible goals accomplish many times more than those who don’t.

In the book What They Don’t Teach You in the Harvard Business School, Mark McCormack tells about a study conducted on students in the 1979 Harvard MBA program.  In that year, the students were asked, “Have you set clear, written goals for your future and made plans to accomplish them?” Only three percent of the graduates had written goals and plans; 13 percent had goals, but they were not in writing; and a whopping 84 percent had no specific goals at all.

Ten years later, the members of the class were interviewed again, and the findings, while somewhat predictable, were nonetheless astonishing. The 13 percent of the class who had goals were earning, on average, twice as much as the 84 percent who had no goals at all. And what about the three percent who had clear, written goals? They were earning, on average, ten times as much as the other 97 percent put together.

Start by writing out your short term goals. What you would like to aim for in the next 3 months? Learn to speak in public, practice closing sales, find a niche,  increase your database of clients?  Do a mind map, write them on a piece of paper or use a white board.

Once you are clear about your goals and you have a vision of how things will be when you have achieved it, then planning how to get there is relatively easy. We will talk a bit more about planning later but a successful plan has three ingredients:

1. A clearly defined goal

2. A sequence of milestones required to reach the goal

3. The physical actions required to achieve each step

Make a habit of daily goal setting, reviewing, and achieving, for the rest of your life.  Put the spotlight on the things you want, rather than the things you don’t
want. Make your mind up to be a goal-seeking organism, moving precisely toward the things that are important to you. Re-evaluate your goals periodically. And don’t forget, when you reach one take your wife, husband, or special friend to dinner and celebrate and commemorate your success!

They were earning, on average, ten times as much as the other 97 percent put
together?

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

[pinterest]

Short cuts….short sighted.

ShortsightedAs people search the internet to find the answer to “how can I start my own internet business” the answer they find numerous times are “get rich quick” schemes. Often the new internet marketer sees an ad, buys a product, takes a few steps and finds discouragement. They are starting in the middle.

An internet business or online business is no different than any business. It has to have a beginning point. It has to have goals, milestones, and a business plan. But, even before that, it needs to have a vision. Without vision, your business probably won’t succeed.

I think of vision as being able to “see” a clear picture of your fulfilled goals in your mind. It is like the box cover of a difficult puzzle….you must begin with the end in mind! Almost every success in my life has come after having a vision for it. I saw myself winning a golf tournament; I saw myself winning a race; I saw myself changing the way people could make phone calls. Moreover, the successful business owners I have known all have vision.
It is what I call the 10,000 foot view. You see the big picture, and not the obstacles. You cannot allow obstacles to cloud your vision. If you lose sight of your vision your lose hope. And if you lose hope, it’s game over.

Write, draw or mindmap your vision for your business and bring it to life by employing your senses.
• What will your business look like?
• What will you and others think about your vision?
• How will you and your clients feel?
• What colors do you associate with your vision?

Create a vision whiteboard. Start to collect images from magazines, postcards or downloaded from the internet, that represent aspects of your vision. Piece the story board together and place it somewhere you can look at it regularly…post it where you can see it. Feel free to add to it and keep it fresh as your future unfolds.
Through a visioning process you can get clear on a bigger picture for your business, become passionate and excited about the future and then make that a reality by chunking it down into realistic and achievable goals. (We will discuss that in another post.)

When I consult one of the very first steps the client is asked to undertake from the outset is to define a vision to work towards. Keeping fingers crossed, “going with the flow”, drifting or just letting life happen to you are not effective ways of getting what you really want out of life. I often will tell a client that I can make you famous….but; I need to know what to make you famous for! To my surprise, many times they don’t know.

So often we can lose ourselves in a fog of indecisiveness and confusion that procrastination or surrender takes over from drive and focus. Fear keeps us stuck and our dreams go on hold, perhaps never to see the light of day, rendering regret and dissatisfaction as our destiny.

Having a clear goal is not always about pushing ruthlessly ahead for grand and impressive achievements but sometimes just a quiet knowing what you want, how you’d like to be and why you are doing what you are doing, all attach meaning and purpose to life.

We will talk later about how to move forward step by step, but if you don’t start by getting a vision, added efforts could be somewhat futile.

Dream a bit. If you set your target too low, you may hit it, but there is almost no chance that you will surpass it. Alternatively, if you set your target too high, you may fail, but you will be further along than the low target. So dream!

For now, focus on the big picture. Don’t worry about the details of how you will get there. We will discuss goal setting and business plans in future posts.

“You mean the size of my vision will dictate the size of the result?”

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

[pinterest]

QR Codes- a big deal? Precisely.

QR code for precisestrategy.com

What are QR codes and  how can they help your business?  Quick  Response codes (QR codes) and other two-dimensional codes are expected to  achieve widespread use this year – and for good reason. Consumers want  immediate  access to what’s relevant and QR codes are being used to make that  possible.

You may have seen these recently in various places, you may have heard people  talking about them in the realm of mobile and wondered what the heck they are.   Quick response codes (known as “QR” codes) are a very convenient way to display  a small bit of information that is easily scanned and processed typically by  mobile devices. Allowing physical items to almost become  interactive, by providing information that is easily scanned like a website  URL.

To make a simpler  analogy, most people are familiar with Universal Product codes (known as UPC  codes). Everything you buy at the grocery store (and almost any store these  days) has one of those that the cashier will scan. The computer then  immediately knows what the product is based on the code that it picked up.

Does anyone remember the days of  grocery shopping and the cashier had to punch in the prices and codes for every  single item you purchased. They had to memorize most of these in their head and  if they forgot? They had to pickup the loud phone,  make an announcement in the store asking for someone in that department to help  them out.  Think  of QR codes as UPC codes but instead they’re used in a much broader spectrum,  not just to ‘identify’ products but to convey ‘information’ of some kind.

Basic QR Code Usage

The most basic (and popular use) of QR codes is to display website information  (a website address). Lets say you’re at a trade show and you’re walking by a booth. You want to find outBooth QR
more information about the company, so you open up your phone and start  fumbling away trying to type in some long URL (that is on my display) into your  browser, and off you go. The
other option would be for them to display a QR code (on the display), you take  your phone and scan it just like cashiers scan items at the grocery store, and  your phone automatically starts loading the website, how is that for  convenience?

What  about billboards outside on the street, or bus shelters while waiting for  public transportation. You can place these little codes anywhere. People with  free scanners on their phones (iPhones, BlackBerrys, Androids, Nokia, etc.) can quickly scan the QR  code and find out more information, like opening up a website.

Food Markets and
Restaurants

Whole  Foods Market uses these in their stores. You might notice a table tent with two  QR codes.

SupermarketIt  was obvious where they would take me if I scanned them, one would take me to  their twitter account, the other would take me to  their facebook page.

If  I was interested in checking out their twitter or facebook page, rather than opening up each respective app and going to the search  function and typing in their name etc. (I likely wouldn’t, too much effort) I  could pick up my phone, scan the QR code and automatically open each page!

 
Even Fast Food!!!

I recently picked up a bottle of ketchup at the local restaurant and sure enough I  went right to their website for calorie and other nutritional information.

You  can find a lot of examples of QR codes online, here are a few more:

Airline Boarding Pass

QRAirlineThis is an  interesting one because you use your mobile to display the QR code rather than  scan it!

The mobile boarding pass is essentially a paperless e-ticket. Here is  how it works:

 

  • The airline sends your  boarding document, with a link to your QR code, directly to your mobile  device via e-mail.
  • You click the link in the
    email to retrieve your QR code.
  • Anytime you need to present
    your boarding pass – at security checkpoints or at the gate – you hold up
    your QR code to a scanner, which reads the information.
  • The QR code acts as a unique
    link to all of your flight information.

If you have a seat change or upgrade, or a change in the departure gate,  your boarding pass can be refreshed electronically to display the new  information. The pass can also be used to check any bags at self-service  machines, airline counters and curbside kiosks.

The TSA now has scanners that can read these electronic passes as well:  just present your mobile device with the ticket on screen and your personal ID.

Wine Bottles

A  lot of vineyards are placing QR codes on their bottle labels. When you’re out  and try a QRWine.pngbottle you like, you want to find out more information, or browsing  in a wine shop, you may want more information. So rather than writing a long  URL out (which most people aren’t going to go type in for lack of convenience),  you can scan the bottle just like the cashier will. The only difference is your QR code scan is to give you more information on the wine/vineyard (sales  stuff), and the UPC scan is to identify the item in stock and figure out how  much of your money to take.

Just  walk around and you’ll start noticing these things.

Anyone with a QR scanner on their phone could quickly scan that QR code at the bottom
and be on their website in a second or two.

What They’re NOT For

I’ve  seen people put QR codes on their website and quite frankly that just defeats  the purpose and nobody will ever scan it. The point is to take people from the  physical world to the online world. If someone is already browsing your  website, facebook page, twitter, some online  ‘property’, they’re already there.

QR Code Generation

Creating  your own QR code could not be any easier. There are countless websites online
that allow you to easily generate a QR code image. You take the image they give  you and print it on whatever you want, place it wherever you want, it’s a  ‘label’ so to speak. Here are a couple to get you started:

QR Content

Though  typically QR codes identify URLs you can essentially represent any piece of
information you like, here are some examples:

  • Website URL
  • Send a text
    message
  • Send an email
    message
  • Address Book
    record (vcard)
  • Display some
    text on your screen
  • Any bit of text
    you like

What  determines the success of what you put there is how it’s read and consumed. So
that means the scanner has to know what to do with the ‘text’ it reveals after  scanning the QR code. So almost every scanner I’m aware of knows what a url is and will open it for you.
Most will allow you to ‘start’ a text message (it will not create/send one for  you). But when get into more complicated (not as popular) usage, they won’t  always work.

I  have an app on my iPhone that does not handle address  book entries, while the other one does. So even though you can represent many  things with a QR code, it’s ultimately up to the scanner to understand what to  do with the text and that is why the URL is the most popular, as it’s the most  widely used and supported by all QR code scanners.

Got  an iPhone? Try these free scanners (these are the  ones I’ve tried)

  • QR Reader for Iphone- TapMedia Ltd.
  • Bakodo
  • QR Code Scan  Reader- T3 apps

Have  you tried any yourself on your mobile? Do you have any recommended scanner apps
for iPhone, Android, or BlackBerry (any phone for  that matter)? Please post in the comments below, let us know some good apps for  other devices, or maybe you’ve found better iPhone
apps than the ones that I’ve used.

QR…is it worth knowing about?

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

[pinterest]

Here we go again…..

It’s been some time since I blogged. I was somewhat of a pioneer in the internet marketing industry…even remember paying $750 for a website and store. Wow, that was a long time ago. Even before spamming and AOL blocking. Well, nice walk down memory lane.
I became distracted with the Telecom industry and we actually introduced the first “legitimate” Prepaid calling card in the USA. Yep…a real one. It even had the technology behind it. For the next many years I either owned or managed a number of both public and private Telecom companies. Although we always took advantage of the internet, I always missed the potential of the internet for the entrepreneur.

What a marvelous time to be involved again! Oh, the naysayers might tell you that the economy is bad, the internet marketing industry is too competitive, and bla, bla, bla…. I would suggest that for anyone not sure of their future, not fulfilling their dreams, or just have that “I want to do myself spirit”…now is a better time than ever!

Check this out….and it is not slowing down. My dog even has a page!

Hope your day is a great one and I look forward to reviving old friendships and developing new relationships!

Stay tuned….
Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

[pinterest]