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Top LinkedIn Marketing Tips For More Exposure and Greater Results

If you are like most business owners, you are trying to maximize you online marketing campaign.  Between Facebook, Twitter, and other social media platforms you may begin to think that you just don’t have time for LinkedIn, besides it’s just a place for people to look for jobs, right? Wrong!  You cannot afford to ignore LinkedIn and to help you get started; here are the top 7 LinkedIn marketing tips.

1.    Follow The Crowd

Did you know that LinkedIn is growing at a rate of one person per second!  With this kind of expansion, you could increase you customer base everyday!  But, can you actually target potential customers or is it just a bunch of job seekers?  LinkedIn is an excellent place to connect, share, network, and educate.

2.    Give Your Profile The Attention It Deserves

One of the most underrated and overlooked aspects of any social media networking site is your personal profile.  Just like when you select your URL or article titles, you need to focus on keywords.  Be sure to include your keywords in your headline.  If you want the people searching for those specific words to find you, then make it easy for them.  Most of your potential customers have never even heard your name, so why put so much focus on it?

3.    Don’t Push Or Try To Sell

This is just a platform used to find opportunities and share your knowledge with potential clients or partners.  Don’t be the pushy salesperson!  It is rude!

4.    Join Groups

The groups in LinkedIn are awesome.  You can find one that is in your personal niche and ask permission to join.  Once a member, be sure to add something of value, whether it be advice or informative content.  This is an incredibly easy way to prove that you are an expert in your niche.

5.    Begin You Own Group

Can’t find a ground that fits you? Start your own.  This is a great way to build your customer base quickly.  You can invite all your contacts to join you, create educational discussions, encourage people to voice their opinions or leave links, and before you know it they are spreading the word and attracting more people to your group!

6.    Utilize Your Events

Do you have something new and exciting about to take place?  Perhaps a webinar, special offer, or free consultation?  If so, LinkedIn is a great place to advertise these.  Plus, you have the additional bonus of being able to promote to your groups as well.

7.    Make Yourself Easy To Find

Be sure to include your LinkedIn profile link in your signature, on any e-mails, and anywhere else your clients might be looking.  The whole point is to attract people to your site or business, so be sure to provide links to it!

Unlike other social networks, you can get right to the point in LinkedIn.  These are businesspeople ready to do business.  You won’t have to wade through pictures of talent shows, Halloween parties, or personal vacations.  You can keep everything professional and straight forward.  Networking is a key tool in the business game, so make sure you are on the winning team.

For even more LinkedIn marketing tips to take your campaigns to new levels, visit:

Turbo Charge Your Business with LinkedIn.

For a FREE quick review of things to avoid, visit Fatal LinkedIn Marketing Mistakes.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Why Facebook CustomTabs are more relevant than ever

In February 29 2012 Facebook Pages truly got an extreme makeover that included the integration of the Timeline, the cover photo and some other pretty neat things. Among those changes, the Custom Tabs were also customized and tailored toward a more meaningful use.  That is our focus for now…

Just as a review, there are the few things you should know about how the new Custom Tabs work:

  • The most important thing is Tabs can no longer be configured as default “Landing” for people that have never “liked” the Page. The new default is the Timeline and there is simply no way around it.

  • Does that suggest that Tabs are no longer relevant? Sure, the Landing Tab was really the only tab that had any action because we were forcing visitors to hit it but, I believe the Custom Tabs in general are going to be more important than ever before.
  • Remember how the links to these tabs were hidden on the left below the profile picture? Visitors for the most part were completely overlooking them. Now Tabs have been moved to prime real estate in the page right below the Cover Photo, what we now know as the “Favorites” section, making them more prominent.
  • They got a lot more visual with the 111x74px graphic rather than the small favicon-like icon.
  • You can have a maximum of 12 Apps installed on your Page.
  • You can organize your Favorites, making your most important tabs visible. The only Favorite you can’t move is “Photos”. (Check out the video.)

To sum up, maybe we will not be using tabs to create a better landing experience for our new visitors but you can use the Cover Photo to do this. Bear in mind that all pages in Facebook look pretty much the same and you should take advantage of on every single opportunity to differentiate yourself from the crowd. Of course there are some regulations in regards to what you can do with Cover Photos, click here to learn more about that.

 

I think the right way to view these changes is that the new look has turned Facebook Pages almost into a brand mini-site, think of the “Favorites” section as the navigation bar on your website.

Here is the really cool thing, You can put ANYTHING you want inside a tab.

Consider with me that Facebook Tabs use something called iFrames. iFrames are simply containers inside a website and are used to integrate all kinds of elements inside. iFrames are also capable to handle different web languages, for example Flash, html or html5.

I am sure you can see the possibilities…

This means that you could put a game inside a tab, video inside a tab, a Google Map, or an email signup form. If you think about it, you could build an entire website with several pages and dump it inside a tab and the user could navigate through your website inside Facebook. You could even display your entire blog inside a tab.  For sure, take advantage of them to promote your webinars, free e-books, your YouTube channel, case studies, events, applications, contests and much more.

Since anything you put inside a tab is not being hosted by Facebook because it’s an external site, all Facebook is doing is letting you borrow the space so you can call that site from wherever you’re hosting it and you’re using an iFrame to display it.

This is a far better navigation system than on the previous page design and although it only allows you to feature three tabs you have a chance to make them far more compelling and clickable.  Think of the “Favorites” section of Facebook Pages as a brand mini-site and the navigation bar on your website.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Not Knowing Your Facebook Marketing Target Audience Could Hurt Your Business

Facebook research your AudienceOn a corporate level, and although it’s a critical step to the success of any marketing strategy, market research is not employed nearly enough by the majority of brands. We all presume we know what our consumers are thinking and invest considerable amounts of our budgets based on instinct, intuition, or plain old gut feel – in reality we could, quite possibly, have no idea and as a consequence, assign spend rather poorly. The idea of searching through statistics can be intimidating and the idea of wrestling with the rising mountain of online content is certainly more than most are willing to endure.  The very same principles and dilemmas apply to your Facebook strategy. Fortunately, it is a bit easier, and the expenditure is not as alarming, but it is unquestionably as important.

If you have tried your hand at Facebook marketing and your results left a lot to be desired, you may have missed one very important step in the marketing process. Many business owners, when they make a business profile page on Facebook, feel that they already know their audience from their offline business dealings. They know what they want and how to solve the common customer’s problems.

But not so fast. Your Facebook audience might be completely new to you. Facebook allows you to reach people all over the world. Even if you have a local business, you can reach people in neighboring towns that you might not have met otherwise. Do you know everything there is to know about everyone your business serves? Probably not. A good trick is to visit the profile pages of some of your Facebook fans to see what they Like.

Researching Your Facebook Marketing Audience

When you click on a typical fan’s page, you should study that person’s timeline. What sort of things are they clicking on and liking. Look at the person’s previous posts. What sorts of things does that person find interesting? You can also look at other brands that person enjoys to see what they are doing right. This research is ideal for building the ultimate Facebook marketing experience that truly speaks to your fans and customers.

Researching Your Competition

Part of knowing your audience is learning about the things your competitors might be doing. What are they doing right in their efforts to reach out to the same target market? Are they using any tactics that you can see to increase the number of comments they receive? Are they speaking to and reaching out to their audience in various ways? Make a note of all the tactics your competitors use and improve on them. This is how you create the best Facebook experience for your customers. Just do what your competitors do best and do it a little better. If you can come up with a unique angle that your competitors may have missed, that’s even better.

If you don’t know who you are marketing to, you aren’t going to be very successful. Don’t assume you know your Facebook marketing audience. Instead, take the time to research your audience, your fans and your customers on Facebook so that you know exactly what they like. When you give your audience exactly what they want, they’ll always come back for more.

To learn more expert Facebook marketing tips, visit Precise Strategy Marketing for Facebook.

If you would appreciate some additional advice on some things to avoid, you can grab a copy of a free eBook: Biggest Facebook Marketing Mistakes.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Who do you Think You Are?

thoughtsIn early February, prompted by a number of emails, we posted a discussion that focused on Tell Me Something, Just Where Are You At?  After some recent and really interesting conversations with friends and colleagues, a peripheral, but even more essential question popped up… Who do you Think You Are?

This is not an easy question for most of us to answer. Often it is not even a mindful or deliberate question.  But it is a question that we’re all unconsciously asking, and it’s one that we will wrestle with all the days of our lives.  We know the signs: we aren’t quite content, we are fighting to be the top dog, we need to do more, our self talk secretly condemns us for coming up short, we don’t feel worthy, we look down on the new guy or those less fortunate and we are always in comparative mode.

We do this because most of us struggle with seeing ourselves accurately. Many of us don’t know who we are and if we did search and discover, we might admit that we don’t like who we are either. There are some of us who see ourselves as better than others, and there are some of us who struggle with feeling inadequate, constantly seeking the approval of others.  We live in a performance based world.

I am convinced that the extent to which we’re able to accurately (or my favorite word –precisely) see ourselves affects not only our relationships, but also the satisfaction and contentment in our lives.

In order to discover God’s unique purpose for each of our lives, we must learn how to see ourselves for who we really are — not who we want to be or who we think we are.

This question is not a novel one. In fact, the Apostle Paul addresses this actual issue in his letter to the Romans. He instructed them to first get an accurate self-assessment. He wrote, “Do not think of yourself more highly than you ought, but rather think of yourself with sober judgment.” (Romans 12:3)

If you study it carefully, that word sober and the word think is all the same root word. It appears several times in one verse.  What he is saying is don’t think too high, don’t think too low. But, just as we have a DNA physically that is unique and God-given, he wants us to look in the mirror of our soul, of our body, and say I was designed for a purpose. I am made uniquely. I need to know what my strengths are. I need to know what my weaknesses are. I need to know my primary spiritual gift because then that will align with my purpose and my passion and where I fit in the body of Christ.  I need to get comfortable with the fact that I can do some things really well and others can do some different things really well.

It requires taking an honest look at how our relationships, family backgrounds, environment, significant others, personalities, and values shape the ways we think about ourselves.  I think we have pictures in our mind of what is acceptable.  We have media models, or church leadership, or maybe there is someone who really impacted your life. You want to be like them. So, you kind of imitate their gift. You must really get a hold of the fact that anytime I compare myself with another person, it will always produce carnality.  Either I’m envious, or I feel superior. “I’ve compared, and I’m a little better than them” – can lead to pride and arrogance.  “I’ve compared, and I don’t measure up”  – now I am jealous or resentful and maybe even covetous. Well, that is just not a good place to be.

Remember Moses? He had quite the journey trying to figure out who he was. We read in Exodus 2-4 that over the course of Moses’ life he had to come to terms with his distorted view of himself – first it was too high and then it was too low.  Initially, as the Prince of Egypt, when he asked a Hebrew that was in the wrong, “Why are you hitting your fellow Hebrew?” The man said, “Who made you ruler and judge over us” or- Who do you think you are? (Too high a view.)

When God called him to lead God’s people out of slavery in Egypt, he put up quite a protest and begged God not to send him.  Moses responded Who am I?” or – who do you think I am? (Too low a view.)

But God knew Moses was the perfect person for the job. He used Moses’ desires to help the Israelites, as well as his background, education and all of his experiences growing up in Pharaoh’s house as the needed preparation to fulfill His unique divine design for Moses’ life.

I love that—a sober self—an honest, accurate self assessment frees you up to quit pretending and thinking, “Well, if I had that, if I drove that, if people thought that, or if I could only get in this zip code.” A lot of our drives for significance and security are rooted in the fact that we simply don’t have a sober self assessment.

The media of the world is telling me that my success and significance is going to come because of what I have and how I look. When I can say no to that, and then when I get this accurate view of myself, what you are starting to see is this picture of freedom. You’re starting to see you’re going to know the truth, and the truth will set you free.

“Wow, you mean I don’t have to be everything.” I don’t have to cover and act like I’ve got it together.  My weaknesses really are the doorways I can open to invite people into my life.  Using my strengths, instead of acting humble, I can say, “You know I’m good at that. I’ll take care of that.”

So how can we begin to come to grips with our true self? Here are a few ways to get started:

  • Ask God to help you recognize the warped and distorted mirrors of the world that have helped shape an inaccurate view of yourself.
  • Push the PAUSE button on the life tapes you have been listening to; hit REWIND and ERASE.  Now begin to renew you mind.  Romans 12:2 – “Do not conform to the pattern of this world, but be transformed by the renewing of your mind.”
  • Get God’s view of yourself through reading His word. Focus on the passages that specifically talk about how God sees you as his beloved son/daughter.
  • Ask one or two trusted friends to help you see yourself the way they see you.
  • Note your strengths and weaknesses and discover your primary spiritual gift.
  • Celebrate daily and enjoy the fact that you are unique; you are loved, accepted and being prepared to fulfill your divine assignment.

This does not happen instantly, it is a journey (just like Moses) and you should embrace the journey. Remember, no one can give you a more accurate view of your life than God. You’re His tapestry — a work of art! God created you individually and uniquely. There is absolutely no one else in the universe with DNA like yours. And He wants to use everything in your past and all of who you are in the present to accomplish His divine assignment for your life!  “For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do.” (Eph 2:10)

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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LinkedIn Marketing – Better Than Facebook Marketing?

LinkedIn Vs FacebookIn the beginning, LinkedIn and Facebook  seemed to have very little in common. One platform was created as a closed and trusted networking site for professionals while the foundation of the other comes from being an open “face book” of college students.

While LinkedIn has built up an overriding presence in the hearts and minds of the professional demographic, Facebook is in the center of consumer culture and many a business who want to capture the hearts and minds (I meant money) of us all.  Professionals network on one platform while companies establish Pages on the other.  If you were to ask most companies where they plan to focus their social media marketing efforts, most businesses  and online marketers would mention Facebook, Google +, and Twitter before mentioning the LinkedIn networking platform.

Many online marketers today are targeting Facebook for their online marketing campaigns. It’s completely understandable. Facebook is nearing a billion users and the site is growing every day. But most of those marketers would be surprised to hear that there may be a better or at least equivalent way to spend one’s social marketing time and dollar. LinkedIn has developed an extremely deliberate and strategic plan to study the shortcomings of its mammoth competitor and create a platform that should be as welcome for business as it currently is for the professional.  Every social media marketer, especially those in B2B but even B2C industries, needs to watch these developments closely. LinkedIn is where most marketers should concentrate some of their efforts and here are some reasons why.

No Need To Hide Your Intentions

On Facebook, you can’t just start advertising your products and services. You have to be social and friendly or else you will be considered a spammer quick. On LinkedIn, people are expected to advertise their products and services. That’s what the site is there for. You can be as open and transparent as you want about your business dealings, which makes it a much better use of your time.

No Need To Worry About Privacy Issues. The single biggest complaint that people have with Facebook is its confusing privacy settings, which are continually changing with each new Facebook “renovation.” Privacy settings on LinkedIn, however, aren’t typically an issue — if your profile is only geared toward other professionals, you’re likely not posting anything you wouldn’t want to share in the first place.

LinkedIn Is Comprised Of All Professionals

You don’t have to navigate through friends and family to get to your customers on LinkedIn like you do with Facebook. LinkedIn is made up of all professionals, which makes it perfect for expanding one’s professional network.

Keep Your Personal Life Personal. Your visitors don’t care to know where you are and what you had for breakfast this morning, and you may not want them to see photos from your recent trip to the beach. While Facebook offers a window to your whole life, LinkedIn is strictly for professional use, so the content you post is relevant to your specific field.

The Ability To Follow Companies

With the Companies Tab, you can follow companies and keep up with their latest happenings. You can follow all of your direct competitors to keep up with their latest hirings and firings, product and service launches, news and updates. You can also follow companies in your industry that aren’t necessarily competing with you to get some new ideas on how to market your own business.

LinkedIn Answers

There is no better way to establish your authority over a subject than to provide valuable answers to other professionals’ most pressing problems. You can even ask questions in the Answers section for excellent market research about a subject.

Connect With Like-Minded ProfessionalsConnect with LinkedIn

LinkedIn provides you with multiple ways to grow your connections list. You can have LinkedIn search your email account address books, you can enter email addresses manually, you can accept LinkedIn recommendations and you can even engage in introductions. Introductions allow you to connect with professionals who may know people in your connections list. By starting the introduction process, you can expand your network even more, leading to bigger and better opportunities.

Get The Latest Information. An exclusive feature of LinkedIn is LinkedIn Today, which gathers the most shared news on the site all in one place. You can surf through the articles that have had the most shares and Tweets across the Web, so you can stay updated on current and relevant news. You can also customize your LinkedIn Today page and LinkedIn front page to show news more appropriate to your industry.

All The Abilities Of Facebook Without The Noise

Let’s face it; Facebook is more about keeping up with Grandma and Aunts and Uncles than it is for business. As much as Facebook tries, the platform just can’t seem to give business owners the leg up it hopes to. Enter LinkedIn, the fastest growing social network for professionals and the best resource for Internet marketers looking to get ahead online.

If you’re finding it fatiguing to balance both your personal and professional networks on Facebook, you might give LinkedIn a try. If you want to learn more about taking your LinkedIn marketing campaigns to the next level, visit Turbo Charge Your Business with LinkedIn.

For a FREE quick review of things to avoid, visit Fatal LinkedIn Marketing Mistakes.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Top Facebook Marketing Mistakes to Avoid

Facebook marketing seems easy enough. You simply create a Facebook business page, gather friends and the rest is history, right? Unfortunately, Facebook marketing is a lot more difficult than that, which you might know if you’ve ever tried your hand at it. To help you avoid the mistakes that most beginners make when using the platform and in order to maximize your success in as little time as possible, here are five of the top Facebook marketing mistakes you need to stay away from.  And one more as a bonus.

Not Familiarizing Yourself With The Platform

You can’t just jump into Facebook and hope to master it overnight or even in a few days or weeks. Because Facebook is constantly changing and evolving and because new features are added all the time, you owe it to yourself and your business to study Facebook and all the features available to you.

Not Studying Your Fans

Don’t assume you know what your fans like and dislike. Once you have gathered a friend or two on your Facebook business profile page, head over to a few of their profile pages and pay attention to the things they like. You can’t truly satisfy your customers if you don’t know what they truly want. Facebook gives you a prime opportunity to gaze into your audience’s daily lives, so be sure to take that opportunity and take it often.

 Not Studying Your Competition

How are your competitors handling their Facebook marketing efforts? You should be studying your competitors’ techniques while building off of them in order to create the ultimate Facebook Marketing presence.

Not Making Full Use Of Facebook Marketing Features

Knowing about the various Facebook features, such as Facebook ads, timeline, apps and more, isn’t enough. You should be using every feature you can in order to reach out to your prospects and customers. With new features being added all the time, you can never truly run out of ways to use Facebook for marketing.

 Not Posting Regularly

If your leave your profile dormant, your fans may soon forget about you and your websites won’t gain the benefit of social sharing with the search engines. Instead, make it a point to post daily or at least every other day if possible. Regular posts contribute to better customer service, enhanced customer awareness and the search engines will reward any pages that are passed around on the social networking giant.

These top mistakes are easy to make if you don’t know what you are doing. For more expert Facebook Marketing tips that will help you ramp up your business almost immediately, visit Precise Strategy Marketing for Facebook.

If you would appreciate some additional advice on some things to avoid, you can grab a copy of a free eBook: Biggest Facebook Marketing Mistakes.

Bonus Thought – Not Advertising

Don’t misunderstand, there are mistakes to avoid and there are must dos.  You have to know the basics, the fundamentals and even some more advance marketing techniques to succeed.  However, it seems that many will stop short.  They don’t take the final step…if you build it, they will not come without some exposure.  In my opinion if you are on Facebook, the most economical way to get targeted fans for your page (fans who can become good customers), is with Facebook ads. The power, depth and precision of the Facebook ad platform is unparalleled for this purpose.  And you can acquire fans for anywhere from 1 cent to $1.50, depending on your niche and the boundaries, structure or limitations you put in place. You simply can’t get email subscribers that inexpensive anywhere.

So many companies (and individual marketers) go to ridiculous lengths to avoid spending money on ads, or they just don’t have ad spends in their model. They will spend an inordinate amount of time on indirect and circuitous tactics that yield fewer and less qualified fans. They forget about the cost of the employee time or their time that is required to do so. And then when they don’t get fans or their fans don’t become customers and produce a return on investment, they scratch their heads and wonder why. Well, it is simple and basic – because you went cheap and you didn’t get good prospects. That’s why.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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There’s a new Google+ interface

Google+ Introduces a New Look and New Navigation: There’s a new Google+ interface. These design changes add more white space, make Google+ easier to use and pave the way for future updates.  Google says the new Google Plus is more functional and flexible. Instead of static icons at the top, Google has created a dynamic ribbon of applications on the left, on which users can drag apps up or down, hover over certain apps to reveal a set of quick actions and show or hide apps by moving them in and out of ‘More’.

The navigation ribbon–One of the first things you’ll notice is a new way to get around the stream. Instead of static icons at the top, there’s a dynamic ribbon of applications on the left. This approach comes with lots of perks, but some of our favorites include:

  • You can drag apps up or down to create the order you want
  • You can hover over certain apps to reveal a set of quick actions
  • You can show or hide apps by moving them in and out of “More”

Google has also made the photo display on Google Plus larger than before and also created conversation ‘cards’ to make it easier to scan and join discussions. There is also a dedicated Hangouts page, as well a new a new Explore page across the Google Plus network.

Check it out!

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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