Twitter marketing is not as easy as it seems. Like most platforms, it is important for business owners to know exactly how and when to approach their market to create the biggest impact. Otherwise, they will just find themselves lost in a sea of tweets or worse – be un-followed by their existing followers. This is why business owners should be aware of several marketing strategies including but are not limited to:
Follow and Be Followed
Tweeter works on the reciprocity rule. In order to be followed – individuals must first seek out people to follow. This is why the first order of business when starting a Twitter is locating the target marketing and following them. Typically, the person followed will follow right back. This following routine should be done continuously to build the number of potential customers.
Don’t Over Tweet
Some account holders make the mistake of tweeting too often, causing them to flood their followers’ thread. This only irritates the follower, causing them to un-follow the business. Instead, the Tweets should be timed correctly – perhaps several times a day.
Tweets are limited to 140 characters, which mean that users will need to make the most of it. This is why each post should be short, important and straight to the point. Do not waste the follower’s time by making posting nothing of importance. Provide tips, sales alerts, new products and other information that they may find useful.
Don’t just inform followers – allow them to inform you. Twitter can be used as a marketing tool and a customer service platform at the same time. Ask clients questions and respond to queries. By publicly being helpful, the business is directly building their reputation to their followers. Don’t be afraid to retweet what fans and followers have posted as a way of encouraging them to do more.
Use Hashtags and Keywords
Choose specific hashtags to create trending conversations. This ensures that the conversation is circled around the business. Hashtags also makes it easier for tweets to lead back to the original post. The same goes for keywords that should be chosen carefully to optimize popularity.
Of course, those aren’t the only marketing techniques individuals can use for Twitter. There’s a whole plethora of strategies out there starting from naming the account, how to collect followers and the tools that may be used. For those who want to find out more, try checking out comprehensive eBooks about Twitter marketing. Twitter is a powerful tool that has great marketing potential, for some additional information on Twitter idiosyncrasies, check out a free report Twitter Mind Control Secrets For Business.
Twitter Marketing Strategies
Marketing online requires a well-thought of strategy especially since there are so many competition out there. Unlike offline marketing where you will be
For those who want to find out in-depth information about Twitter marketing, try checking out comprehensive tutorials about how to make it big through Twitter.
Surprise and Scheduled Games
Provide your followers with games and events as often as possible. It can be a scheduled weekly event or something that you come up with as a surprise. The important thing is to keep your followers interested, usually by providing a prize. Take advantage of these games by including an RT or hashtag in the rules. This way, you are invariably reaching the followers of your followers.
Link, link, link
Twitter is a great way to start connecting with potential clients, but it’s definitely NOT the only way. Businesses can also utilize the platform to drive traffic to their main websites or blogs. Simply Tweet interesting information like a “teaser” and provide a link to the website. The 140-character teaser Tweet should encourage followers to follow the link.
Measure your Progress
Measuring your brand impact through Twitter can be tough but with the help of several tools, it can be done. Some of the most popular tools that can be used today include:
- Web Analytics
Using link shortening tools such as bit.ly can also be very helpful due to the character limit.
Know Who to Connect With
One of the biggest mistake new account holders make is following practically anyone that can be followed. Unless you’re selling a highly generic product that everyone will need, this is really a very ineffective marketing approach. Instead, target individuals who have the motivation to purchase what you offer. Selling make up items? Target female Tweeters that are 18 or above since they are the ones most likely to use the product.
Work with What you Have
The next question is – how exactly do you start harnessing Followers? You have to start with what you have. If you already have a website, blog or a Facebook page with subscribers – then advertise to them. Ask existing fans to follow you and work from there. Following complementary businesses such as shoes and shirts (if you’re a makeup business) and asking for an RT will get you in touch with more potential clients.
Of course, don’t forget to take into account the nature of your business. Marketing strategies are typically dependent on what kind of product or service is provided.
Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with Jerry on Google+.