Most marketers start out trying to drive traffic to their websites using free marketing methods. It doesn’t take them long to figure out that this doesn’t always bring them the results they hoped for.
From here, they tend to spend too much time, money and energy trying to harness the power of PPC marketing through Google Adwords. Most of them end up losing money – or worse – attracting the wrong visitors and making no sales.
Want to know why?
It’s because they aren’t focusing on researching the exact keywords that bring in their ideal target audience to guarantee high conversion rates.
This is a major mistake.
The number one rule in PPC marketing is to know exactly what keywords will bring you the best possible results for whatever niche you’re in and then know precisely how to put them into an ad that gets massive response.
Believe it or not, it’s really easy to find these perfect keywords. You just need to know what your market wants and then give it to them.
You can really boost your business enormously with PPC marketing and you’ll find plenty more helpful tips at Adwords Master Plan. These are all designed to give you a massive advantage in your own PPC marketing strategies.
Here is another thought. Continue reading »
Did you know that PPC marketing still offers the best opportunities to reach out to your target audience? You have the power to get your ad right in front of people who are searching for exactly what you’re promoting.
Yet so many online business owners struggle to get any real results from PPC marketing at all.
If you knew you could get thousands of highly targeted visitors reading your ad every day and visiting your site to find out more, would that improve your sales?
It really is possible to leverage PPC marketing to your advantage very easily – as long as you know the right strategies to follow.
That’s where the majority of marketers fail. They tend to jump into the deep end with their marketing efforts and then flounder around until they give up.
Don’t let this happen to your marketing efforts. Take the time to really learn how to harness the power behind PPC marketing and you could launch your business to the next level.
There are plenty more PPC marketing tips available to help you get started on the right foot. You can find them here: Adwords Master Plan. Continue reading »
StumbleUpon is a popular social bookmarking community where users can share online content they like as well as rating it. When you join this community, you have to specify what your interests are and according to the details you provide, you become part of a group of users who share the same interests.
When you find a website, article, video or photo you like, you can share it with the community. If they like it, they will vote it up by giving it a “thumbs up.” The more popular it is, the higher it will rank in the list of websites within the same category. The higher its ranking, the more people will see it.
Considering that StumbleUpon has a few million users, it’s easy to see how it could benefit any business with an online presence. Not only do you get a lot of exposure but you can also be sure that you will be getting highly targeted traffic, due to the way the system is set up.
Making Sure You See Results
One mistake many internet marketers make is that they join StumbleUpon and share their own content. While there is absolutely nothing wrong with that, it isn’t quite as effective as many hope, which is why people give up before they’ve given StumbleUpon a fair chance.
The most effective approach takes a while longer but it delivers much better results in the long term. The first thing you need to do is establish yourself as a valued member of the community. This means scouring the net for quality, relevant content and sharing it with the members of your group. The more content you share that people like, the more likely it is that people will start following you and keeping an eye out for what you share. Continue reading »
Have you started marketing your business on Pinterest? If not, you definitely need to consider doing so. This sharing website is bringing in millions of unique users every day and continues to be one of the fastest growing social media websites out there. Businesses that aren’t using Pinterest are really missing out on big benefits. Before you decide whether to get started with Pinterest marketing, here are a few of the top benefits this website offers businesses today.
Benefit #1 – Enjoy Increased Traffic – When you begin using Pinterest, one of the benefits you’ll enjoy is an increase in traffic. Pinterest is excellent at driving traffic. When you create your account, you make sure that it is linked to your website. Items you pin to your account will include links to your website as well. As others begin re-pinning your content and liking it, it helps drive even more traffic to your website. Since traffic is so important to a business website, Pinterest can definitely provide a great boost in traffic that will be worth the marketing efforts.
Benefit #2 – Get Targeted Traffic – Not only is it important to drive traffic to your website, but you want to drive targeted traffic. Pinterest can help you begin developing great targeted traffic for your site. You can post your products on the website, along with the price. This way people can go right to your site to buy. People repin and like items that they are really interested in, so that traffic you’re sending to your website will be helpfully targeted for the best results. Continue reading »
The Original Online Community
Did you know that social interaction with people who fit within your target market can be the key to increased sales? These statistics have led so many internet marketers to storm social sites like Facebook or Twitter.
What they’ve overlooked is that forums were the original online communities.
People who visit forums frequently are very passionate about the forum topic at hand. They join these communities to learn more about it and to meet others who are keen on the subject as well.
Yet, so many online marketers discount the true value of forum marketing – even though this is the precise location where all their target market hangs out!
Forum marketing truly does offer so much potential for increasing sales and building up any business – but only if you get it right. Once you do find the right strategy, you’ll wonder why you bothered with any other form of marketing.
Don’t forget, I have plenty of forum marketing strategies available to help you get started on the right foot. You can find them at Forum Marketing Maestro.
Three Critical Forum Marketing Ideas for Success
Forum marketing is a great way to get your business in front of your prospects for a number of reasons. Continue reading »
Your forum marketing signature is one of the things that can make or break your campaign. If you don’t have a signature, you won’t be able to drive traffic to your site because regardless of how valuable your posts are, people won’t have any way to reach your site.
So, a good forum signature needs to give people an idea of who you are and what business you’re in, as well as providing them a way of getting in touch with you. Don’t think of it as just a business card, though. It also needs to convince people to visit your website.
What Your Signature Should Have
At the very minimum, you need to include your name, your site URL and a general description of your business. This way people will know who you are, what you do and how to find you. You can take things a step further and offer other contact details, such as an email address and links to your social media profiles. A quick five point recap:
- Name: Obvious, but could be forgotten. You should use your full professional name, no nicknames, unless the nickname is part of your brand.
- Site description: A concise sentence or two will help fellow forum members know what you do and who you are.
- Web Site URL: Its best to link from the description of your site to your site itself. For example, link the main key word in your profile to your site. It is more compelling than a link from “My Site”.
- Contact Information: I believe you should include your email address, and maybe just a couple select social network links. By the same token, you may want to steer clear of publishing your email address directly. Email harvesting bots can collect your address and begin spam you. You could publish your email address as yourname (at) yourdomain (dot) com. Harvesting programs don’t recognize this as an email address, but your readers do and can use that to contact you directly.
- A Professional Photo: Not so formal that you push away readers, but not too casual. Somewhere between the business suit and the swim trunks will be fine. Even if you are participating in a laid back forum, don’t be too casual or readers won’t trust you enough.
Forum Marketing Signature Mistakes Continue reading »
The Benefits of Forum Marketing
Forum marketing is overlooked by many internet marketers, despite the fact that it is highly effective. One reason might be because few people employ it properly, which leads to a lot of business owners seeing poor results. However, when done the right way, forum marketing can generate thousands of visitors for your website.
Knowledge and Information
One benefit of forum marketing is that you are always up to date on what is going on in your niche. Remember that these forums are also visited by other experts in your field, which means you can stay current on new developments.
It also gives you a great opportunity to learn more about your target market. The most effective marketing strategy is one that is created based on an in-depth understanding of the prospect. After all, how can you alleviate your prospects’ fears if you don’t even know what they are? Well, with forum marketing you will be interacting directly with your audience, allowing you to learn exactly what drives them and what obstacles you have to overcome to convince them to purchase your product or service.
Build a Name Continue reading »