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3 Common Podcast Producing Mistakes

Podcasting3 Common Podcast Producing Mistakes

Podcast production is a relatively simple process especially, if you compare it to other broadcast mediums like T.V, Radio, Film etc. Most podcast producers who suffer a little or lag behind are “technologically challenged” to begin with. There’s no shame in that. There are always people who are great with certain techniques and need a little guidance for other comparatively simple tasks. Its just the way our brain works.

Most podcasters, when starting out without a film, T.V. or audio background make these 3 common mistakes. Read on to find out what these are and how you can and should avoid them.

Recording Space Conundrum:

Choosing the right space or the best area for recording audio can be a bit tricky. More so, because most of us have a false sense of how audio quality is preserved during recording. Here is list you should go through before choosing a space for recording: Continue reading »

Facebook Updates Cover Policy

fbimage copy                                                                                      On March 6th, Facebook updated its policy for pages’ cover photos, almost surreptitiously removing nearly all of its restrictions.  The new policy seems to have eliminated the rules against calls to action, contact info or references to price or purchase information, while maintaining the 20 percent limit for text overlay.

 

The previous rules in place since December 2012 were as follows:

Covers may not include:

  • Images with more that 20% text.
  • Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.”
  • Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section.
  • References to Facebook features or actions, such as like or share, or an arrow pointing from the cover photo to any of these features.
  • Calls to action, such as “get it now” or “tell your friends.”

Continue reading »

AdWords – Pros and Cons

Pro-Con AdwordsPPC (Pay Per Click) advertising is an excellent option to organic SEO.  It can be used to more quickly get your website on the first page of search engine results and  increase traffic.  Google’s PPC program is called AdWords and whether you are an internet entrepreneur or a large corporation it is still the most popular.

This pay-per-click (PPC) advertising model is very tempting because it allows you to control precisely how your advertising budget is spent. You only pay when a prospect clicks your ad and is directed to your site which should ideally be a more targeted and creative landing page.  Of course, you also have the ability to track the success of your ads using your AdWords Account and Google Analytics software. Google AdWords provides a great deal of flexibility and fits a wide range of budgets.  The program allows you to set limits on your “ad spend” including cost per click (CPC) and your daily spend to control your expenses.

When considering the use of Google AdWords as a marketing tool there are pros and cons; let’s take a look at just a few of them.

The Pros:

Quick – Frankly, a Google Adwords PPC campaign is one of the quickest ways to generate traffic for your website. Relying on organic search using SEO can take weeks, sometimes months to take effect. AdWords is more or less instant. You can be up and running on AdWords in a very short period of time.

Now, there is certainly a lot more to AdWords than just campaigns, ad-groups  keywords and ads, but these are the building blocks. So, you do a bit of keyword research, decide on your budget, set up a campaign and a few ad-groups  write some catchy ad copy, and you are off to the races. Your ads will appear as soon as they’ve been approved. Continue reading »

One Hashtag Away From Photo Success

hashtagOne Hashtag Away From Photo Success

Just about every social media site is filled with photographs and these strange looking symbols # lately. What does it mean? Much has changed throughout the internet within a very short space of time and the latest way to connect with people is a simple hashtag. (#)

It’s brilliant, because anyone now has the opportunity to market without all the long winded keywords, and over the top articles. It means you can now take photos upload them into Instagram add a hashtag or two and call it day for some of your marketing. This also allows you to target an audience that is looking for certain photographs with the same kind of hashtags refine their search.

So hashtags are a way of labeling something so it shows up in searches. For example here is a hashtag: #vintage dresses.

By fine tuning your hashtags you are able to attract more interest in the business you are promoting. If you have a fashion boutique and took a photo of a 1960’s vintage dress you wouldn’t put just a single a hashtag in that just said #dress. You might add a few like this: #dress, #vintage dresses, #old dresses, #unique dress . Have a look at popular hashtags and find the exact niche this can fit into as well as some generic terms and you can have hundreds even thousands of people looking at your work. Continue reading »

Successful Instagram Marketing

Instagram MarketingSuccessful Instagram Marketing

You might be surprised to know that some people have actually given up on the big fancy websites and complicated marketing and most of their business now comes directly from Instagram photos they tag and post. In the following discussion we will touch on some simple, yet really effective marketing ideas on the subject of how anyone can use Instagram to grow their business.

One of the Instagram more recent offering to their users was the Instagram badge. You can add them to your personal blog, brand website, or campaign promotions to direct new followers to your Instagram web profile and encourage others to discover and engage with your Instagram content. Now you can promote all kinds of photos at one time. Your account is open to more views and comments. Again, the Instagram badge allows you the opportunity to embed a copied code and place it on your website, social media profile or even a blog. That’s a pretty cool way to promote just about any image you want with the use of a badge. Continue reading »

Three Reasons to Incorporate Forums into Your Overall Marketing Strategy

Forum BenefitsThree Reasons to Incorporate Forums into Your Overall Marketing Strategy

Forum marketing has gained a relatively poor reputation, though it is wholly undeserved. Internet marketers shy away from this marketing channel mainly because it does require an investment of time. To succeed with forum marketing, you need to offer value and even though that should go without saying in any aspect of your online business, many internet marketers prefer other channels that require less involvement.

However, forum marketing offers a wide range of advantages and if you put the time and effort in, you will be glad you did.

Backlinks

Regardless of how many changes Google’s algorithms go through, backlinks will always be important, especially quality ones from relevant, high quality sites. Forums provide you with a great opportunity to build numerous backlinks that will not only affect your site’s ranking in the SERPs but also drive traffic from the forum itself.

If you have any experience with internet marketing, you likely are aware of how hard it is to build quality backlinks. On a forum, you simply need to add your link to your signature and post, which makes forums practically invaluable. Of course, don’t expect to be able to add a link to your signature right away, as most forums require you to be a member for a specific period of time and have a certain number of posts before you can do it. However, you want to become a valuable member of the community in any case before you start advertising your services, as this is a more effective strategy.

Establish Yourself as an Expert Continue reading »