Home › Monthly Archives › April 2013

The Equation for a Successful Podcast

Podcast MarketingThe Successful Podcast Balance

I’m often asked what makes the podcast successful. People seem to have the idea that it is one of two factors; either the content or the entertainment value. That couldn’t be more wrong. Although the content and the entertainment value are integral part of the perfect podcast creation. The single most important part has to be marketing.

Let me put it this way, with any sort of content or broadcast you put out there the ratio of its success is something like:

Successful Podcast = 20% content + 10% entertainment value + 70% marketing.

Depending on your selected niche or the style/format of your show the equation might shift a little between entertainment value and the content  Entertainment value, in my experience, should never get more importance than the content. But I’ve seen it work for some genres.

The one thing that always stays at 70% of the equation is marketing. In a world where content is king, I would say marketing is the kingdom  And it’s pretty apparent that being a king without a kingdom looks a little bananas. Enough of me telling you how important marketing is to your podcast, let’s move on to the meaty part.

How do you market?

There is no formula I can give you that will tell you exactly how to market and be successful but let me try and I’ll get you as close as possible: Continue reading »

Emotionally Charged by Instagram

Charge your BusinessEmotionally Charging Your Business through Instagram

Emotions control human behavior. Understanding this means that you can use powerful images to get the responses from people that you desire. You can do this with Instagram, one of the most unique and powerful forms of marketing.

If everyone would use Instagram for their business, it would be a world filled with photographs rather than a world filled with too many words. The right photographs can carry any emotion, whether it is laughter, happiness, reflection, anger or just joy, it prompts some kind of EMOTIONAL response from each of us.

As the world marketplace adjust the manner and the technique of doing business and attracting new prospects, perhaps you should be challenged as well. Should you be changing the way you look at your business?

It’s time to emotionally charge your business using Instagram. People are extremely stimulated by visual images, more now than ever. This is partially because we live in a world where there just isn’t enough time to read paragraphs of text and our visual media surrounds and directs us all the time to react to images. Continue reading »

Choosing the Right JV Partner

JV copy

How To Choose The Right JV Partner

One of the most common questions people have about the JV marketing business is how do they choose a good JV partner to work with. There are a lot of people out there building lists, so anyone who has an offer to promote would have many people that they could potentially work with. However, not all of them are created equal, so you need to understand the simple formula you can use to determine whether or not you should work with a particular JV partner.


List Size

The first thing you need to consider when looking at a potential partner to work with is the size of their list. Someone who has a list of just 600 people may not be the best person to work with initially. Usually the smaller the list is the lower the number of sales will be. While this isn’t always true, looking at the list size of the person in question is a great way to rank and start the selection process.

Response Rate

Besides the list size, you also need to consider the responsiveness of the list. Some JV partners have huge lists of ten thousand, twenty thousand, or even fifty thousand people or more. However, if only 1% of these people are actually buying a product then the impressive list size stops being so impressive. On the other end of the spectrum, you may find somebody with a list of only 2000 people, but his list may be far more responsive and 10% of them may actually buy an offer that he recommends.


So list size is not everything, you also need to consider the responsiveness along with the size of the list before making a decision to work with anyone. Continue reading »

Avoid These Simple And Common JV Marketing Oversights

JV copyCommon JV Marketing Mistakes And How to Avoid Them

There is no question that the word is out about just how profitable JV marketing can be. That being the case, there are a lot of new people jumping into this business with eyes set on making a great income very quickly. The problem is that people are not properly educating themselves before venturing into JV marketing and they are missing some basics and making some fundamental mistakes. Let’s discuss some of the most common mistakes people make and how you can avoid them.

Oversight One

The first mistake countless people make when starting with JV marketing is that they rush through the process of creating a product. The product you create is going to determine how much revenue you can generate and as a result how much money you can make. Therefore, you need to make sure that you invest enough time into properly researching the marketplace before actually trying to create a product. When you actually sit down to create your product, you want to ensure that you include not only enough information, but the specific resolutions or remedies that answer the customer question or solve the customer problem. It is so very important that the customer will be able to get the results your product promises. A good product is a lot easier to get JV partners to promote as well. Continue reading »

7 Tips for Editing the Prefect Podcast

Podcast Editing7 Tips for Editing the Prefect Podcast

Editing the perfect podcast can be a bit daunting for the technically challenged producers. Don’t worry, most successful podcasters started where you are today. With little to no knowledge about editing the podcast to make it sound professional. It doesn’t have to be daunting though, the software is just there to help you polish your content and make it presentable.

To conquer the editing process you just need to understand a few underlying principles and techniques. Here are 7 tips that would make your editing dilemmas fade away:

Get Organized:

Organization right from the get go will make your editing life a dream. Here is what you should make a habit of doing:

  • Time stamp the audio you record. Just add the take number, episode number and/or time and date of the recording.
  • Start a file naming convention and stick to it. Every time you save a project or an mp3 it should be named in the same convention e.g. date of creation_niche_episode number_topic or any other variation of this you prefer.
  • Archive everything properly. Have dedicated folders and sub-folders for your podcasts. Including related research, session notes, contributor’s materials, interviews, recorded effects, background music options etc.
  • Religiously back-up your files.

The Perfect Zoom Level:

Find the most comfortable zoom level for you. There is no set limit for a zoom in or out but without a zoom level you are comfortable with your editing will suffer. Continue reading »