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Pitfalls to Avoid When Ghostwriting

Ghost Writer PitfallsTry to Avoid These Ghostwriting Pitfalls

Taking on too much:

Spreading yourself to thin will be the fastest road away from your ghostwriting career. Know your limits and only take on work that you know you can complete without it getting stressful. Be smart about making money online.  With some effort, you can find jobs that will pay $15 each for 20 articles, rather than taking on a 100 articles at $3 each.

Taking on a project because it pays more:

When you see a big budget for a project it does not mean you have to bid on it. Pick projects based on your area of expertise not the dollar signs. If you pick projects where you can’t deliver you will not only have unhappy clients, but will have spent a lot wasted time and effort.  When you do that, the possibility (or probability) exists that you might get some poor feedback and a poor reference.

Failing to price your skills right:

Another way to deal oneself the short end of the proverbial stick is by pricing themselves too high or too low. If you hourly or per word rate is higher than what your skill set and experience deserves you will lose out on good jobs. On the other hand, if you price yourself too low you might win a lot of projects, but you’ll end up with the nine to midnight grind instead of the nine to five. Continue reading »

Building Your Vlog Audience

Vlog ProfitHow to Build a Vlog Audience

One of the most difficult aspects of becoming a paid blogger is building an audience.  While anyone who knows their way around a computer can create a Vlog and enter posts, building an audience requires that you provide value.  It also requires that you engage in extensive promotion to get your content in front of people who will be interested in what you have to say.  It is for this reason most bloggers fail.  It is not because blogging is hard; it is because promoting a Vlog requires a tremendous amount of effort.

With that said, those of you who provide value to your audience will have a much easier time.  While there are hundreds of thousands of blogs out there all vying for people’s attention, the number of blogs that actually provide value to their readers are few and far between.  Given this, the easiest way to make your Vlog stand out is to provide value.  Assuming you are doing this, your second priority is to promote your Vlog as much as possible.

Many professional bloggers recommend a 30/70 ratio.  Spend 30% of your time creating your blog posts and 70% of your time promoting them.  This means that if you spend 3 hours creating a post (which is not unreasonable if you are truly creating a post that provides value), you should spend 7 hours promoting it.  How do you promote a Vlog you might ask?  There are many ways to promote a Vlog, but for the sake of brevity we will focus on the methods that typically have the largest impact. Continue reading »

Vlog- with or without Editing

video copyDo You Need Video Editing Software?

Taking on a new project can be intimidating.  There are unexpected costs, questions surrounding how much time it will take, and the inevitable possibility of failure.  This process of entering into the unknown causes many of us to doubt what we are capable of.  Further, our doubt causes us to hold back when we should be going full steam ahead.  This includes putting our full effort into something psychologically, emotionally and financially.  Starting a video blog for the purpose of online marketing is no different.

You have competition to go up against, equipment to buy, and search engines to optimize for.  We know the process can be difficult, and hope to shed light on a thorny subject many beginning video bloggers come across.  The issue of investing in video editing software is a difficult one.  On the one hand, you do not need it to get your video blog started.  On the other hand, anyone who has tried recording a video without making any mistakes knows that it can take dozens and dozens of attempts before you get it right.

The issue here becomes one of time management.  One of the biggest benefits of having video editing software is that you do not have to record every video perfectly to get the job done right.  If you are recording a 90 second video, and keep getting to the 75 second mark before making a mistake, it could take a long time before you get it right.  Further, making repeated mistakes can lead to frustration.  It is for this reason many beginners consider video blogging to be more difficult than regular blogging: with text you can make an unlimited amount of mistakes and simply correct them on the spot; with video you cannot. Continue reading »