Developing a professional relationship with the owners of the most popular and influential blogs within your niche is one of the best ways to drive massive amounts of traffic to your landing pages.
When it comes to making a buying decision, consumers frequently use trusted blog sites to research information about products they want to purchase. The most popular blogs within their niches are written by people considered to be experts by their regular readers, so the opinions they give regarding specific products is considered to be one of the most trustworthy sources of information. In other words, the owners of established blogs have developed trust bonds with their readers.
When you publish a guest blog on an established blog site within your niche, you gain the benefit of these trust bonds. Because the blog host has allowed you to publish a guest blog on their page, there is the presumption on the reader’s part that what you have to say is nearly as credible, or equally credible, to the host blog. Continue reading »