Practice equals better content.
In another life, (many, many years ago) I played professional golf. I learned quickly that if you want to do something well, you need to do a lot of it. I spent a lot of time practicing. Blogging is no exception.
Managing a great blog is all about writing great content. There are of course other aspects, such as a great design and a solid marketing strategy. But without tremendous content, there’s no reason for readers to stop by.
So, if you want to write great content, you should endeavor to write every day. But you should not publish every day.
Writing Daily does not mean Posting Daily
If you push out too much new content too quickly at some point, you’ll run out of ideas. If you continue posting every day when you run out of ideas, your blog’s going to fill up with mediocre stuff.
There’s a huge difference between writing daily and posting daily. I might have practiced golf every day, but I did not play every day. Writing every day is all about practicing your writing skills, getting better, and not getting out of the habit.
Whether it is a successful sports figure, successful musician, or successful blogger, would you think they practice when they feel like it, maybe once or twice a month? Of course not, they practice at every available opportunity, so they can be the best. If you want to stand out as a blogger, that’s something you should aim for, as well.
Take a Break
You have been working hard, your imagination has been peaking and you just came up with several ideas for new posts, that is great news! Now, do not spoil it by posting them all at once!
From experience I know how tempting it can be to share your latest posts as soon as they’re fully written. But if you’re like most of us, thinking up and creating new ideas is not something you can do on a schedule; and they don’t come every day. You have to seize the ideas as they come, make some notes, and either write a post immediately– or write it at the next available opportunity. Just discipline yourself that you can’t post every time an idea comes into your head – you’ll have 2 or 3 big ideas posted at the same time, and then nada for few days.
Now, having said all that, I do think you should stick to a regular blogging schedule; and your blog topics should be pertinent to your overall blog theme. You will find it is easier to do that if you write each day but don’t post.
Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with Jerry on Google+.