First, some records to set straight….
Social Legend #1: Membership Sites Are Easy To Start, Low-Maintenance, And Require Very Little Work
Seriously. Give this some thought: If you had an option to pay for your desire once, versus paying for the same desire multiple times every year, which option one would YOU pick?
It’s BECAUSE of this your customers’ expectations will be “higher-than-average” and for good reason — they’re paying the same price every month so naturally they expect new content or an on-going service that MATCHES what they paid the month before — and quite frankly…
that’s no easy task.
Don’t get me wrong, this can be FUN or a pain (depending on you and your own interest in the niche you’re in), but it’s still work to maintain and look after.
Social Legend #2: All Do Is Get The Customer One Time And It’s Auto-Pilot Income!
You’ll rarely see a salespage that claims to teach how to set-up a proper membership site tell you the truth, and the truth is…
they drop out often, for reasons you can’t identify nor explain.
Common reasons customers dropout is because the content wasn’t good enough, little to no interaction while a member, or it’s inconsistent with the promise they brought into in the first place.
Regardless, the idea that you’ll never have to look for another customer is simply wrong! The total “opposite” is true — you must ALWAYS attract new customers because as older customers dropout faster than you think.
Sure, there are ways to keep old customers on board for several months (even years) at a time (and there are plenty of “how to” courses out there that show you how), but when you’re just starting out chances are you’ll ease your way up to keeping more of your old customers.
Social Legend #3: A Membership Sites Is A Business Model…
And nothing could be furthest from the “truth”, because…
The membership model is a structure for product delivery and receiving payments using the “core” fundamentals of the business already in-place. It’s like an “add-on”.
For example: if you don’t understand your target market, don’t give something to your market they WANTS, and if your information is lacking in detail and quality — a membership model won’t “magically” fix that.
In other words, you can’t furnish your home without a place to stay, you can’t replace your wheels without a car to drive, and you can’t make money with a membership site without a solid foundation to build up on
So, it may seem obvious but, the first thing you should do is…Offer on-going customer support.
If you’re going to charge people monthly for related content, they want the comfort and support you’ll stand by your membership and the content and that you’re not a flake only out to take money but give very little value in return. Next…
Update your products regularly to keep current customers (and new customers) happy.
Have you ever seen content that’s clearly “outdated” and out of touch?
It’s enough to make me bleed tears of frustration. For example:
I’ve seen membership sites tell their subscribers to do things that, at one time, was okay and legal to do — but could now get you thrown in jail if you tried it in this day and age.
I’ve seen some of them tell people to take PLR content, slap their name as the author, and put it up on article directories (an outdated method that doesn’t fly anymore in the 21st century)
And, I’ve seen a few talk about how much money can be made with Google Adsense income even though the system is almost extinct as people avoid those little blue links at the bottom of every spam blog.
All the reason to make sure your content is “up to date”! And…
Make sure it WORKS.
Again, pretty obvious, right? Well, not really. Not when there are so many “broken” membership sites people unhappily pay good money to join that, if fixed, could make the owner a fortune. You would be amazed at the number of membership sites that dissolve because the owner did not bother to log-in as a user and check their work — but I digress. That’s THEIR problem.
…one which YOU should make sure not to deal with.
You don’t want to deal with minor mistakes like subscribers not being able to log-in, lag time, or frequent updates that shut the membership site content down for long periods of time and leave them hanging out to dry.
It frustrates paying members and cause cancellations and mass refunds. Be sure it never happens on your watch and you’re golden.
For a more detailed, step-by-step instructional guide on how to maximize your profits using membership websites — check out Membership Sites for Massive Profits or, to peak your interest get this free report Turn Your Content Into $1000s Per Month.
Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with Jerry on Google+.