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14 SEO Copywriting Tips to Impress Both Search Engines and Readers

Image from Elegant Themes Posted on March 8, 2017 by Nick Schäferhoff in Tips & Tricks

14 SEO Copywriting Tips to Impress Both Search Engines and Readers

Elegant Themes Posted on March 8, 2017 by in Tips & Tricks

SEO copywriting is an essential skill for anyone who wants to be successful online. It is the art and science of creating content that is loved by readers and search engines alike. Doing so is the key to rank high and convert well.

SEO copywriting is a relatively new field. In former times you were either an SEO specialist or copywriter. It’s only in recent years that SEO has gotten less technical and the importance of quality writing has gone up.

If you haven’t really dealt with this topic yet, don’t worry. Our SEO copywriting tips below will teach you all you need to know to get started. You will learn exactly what we understand under SEO copywriting and how you can start using it on your WordPress website.

Ready? Then let’s get going.

What is SEO Copywriting?

When trying to understand SEO copywriting, it helps to examine the two parts the word is made up of.

SEO, naturally, stands for search engine optimization. It is the method of optimizing your site and content to achieve high rankings in search engines.

Copywriting, on the other hand, is about the human side. A copywriter tries to find the right words and sentences to get visitors and readers to take a desired action. For that reason, to be an effective copywriter, you need to understand human psychology and have a keen insight into the audience you are writing for.

SEO copywriting combines these two disciplines in order to create compelling content that targets both search keywords and the hearts and minds of human readers. In order to do so, the discipline touches up the following elements:

  • Technical SEO — That means all technical aspects of search engine optimization. Includes proper markup, fast loading times and mobile friendliness.
  • Audience and keyword research — The bread and butter of SEOs. Finding out what people type into search engines, their intent and what else there is to know about them.
  • Content creation — Taking the knowledge gathered in the step before and turning it into high-quality, relevant, compelling content that readers will love.
  • On-page optimization — Putting the finishing touches to content to make sure search engines can understand what it’s about.

Clear so far? Then let’s see how to put this into practice. We will mostly concentrate on everything that deals with content creation as technical SEO is really the job of your theme (e.g. the Divi theme).

Read more….

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



What makes Great Copy?

Copywriting is the practice of writing copy for the purpose of selling or marketing a product, business, or idea. “Copy” is the word used for any written or verbal set of words used to sell something.

Great copy is more than just a sales pitch. It might tell a story such as the way the product came about, or it may describe the author’s own experience with the product.  Skilled copywriters will try to find a unique angle that their readers will relate to and weave this into their sales writing.

First-rate copy pushes the heart.

By discovering something that consumers can relate to, copywriters are able to appeal to their readers’ emotions. Research shows that people buy first with their emotions and then look for a rational reason or justification for their purchase later. High-quality copy spells out the benefits of a product to prevent the customer from having to think for themselves. Great copy overcomes the consumer’s objections before they surface.

First-rate copy is informal and conversational.

When you start copywriting you can forget a lot of that grammar you learned in school. To engage your reader they need to feel you are actually talking to them, and so you should write in the same style as you speak.  Here are some thoughts that your English teacher might not have agreed with:

  • Use fragmented sentences if they create impact
  • Use acceptable slang if it is suitable (no inappropriate words)
  • Use hyphens and character separators
  • Use variable fonts and colors
  • Use short punchy words rather than long complex ones
  • Explain your meaning in simple terms rather than using clever word plays or understated clues

On the other hand, don’t get too comfortable or your writing will lose credibility:

  • Don’t overdo punctuation…exclamation marks lose their impact if used too often
  • Check your work for typos, these are unprofessional and reflect poorly
  • Don’t use too many capital letters, this is seen as shouting in cyberspace

The length of good copy needs to be appropriate for the product

There are advantages to both long and short copy. How do you decide? The simple test is to always make sure your text is long enough for the value of the product you are selling. A more expensive product typically will require longer copy.  Just like you, customers will take longer to decide whether to buy. You don’t want your readers to reach the end of the page when they are still undecided about whether to buy.

Advantages of long copy are:

  • Long copy with bolded or emphasized points can allow some of your visitors to skim, while others more interested in specifics can find all the information they want. In this sense, long copy gives visitors more options.
  • Information-based products often benefit from longer copy. This will grant you ample opportunity to show your potential customers the QUALITY of your information.
  • More information makes your customers feel comfortable about their purchase.  Your visitors will have most of their questions answered and will have less anxiety about ordering from you.
  • Giving your customers the facts upfront may reduce your customer service work.
  • Long (and interesting) keyword-rich copy often performs well in natural search engines…there are more opportunities for search engine optimization and including keywords.

Some might say that there is no such thing as long copy only boring copy.

Advantages of short copy are:

  • You get your message across before your customer loses interest
  • Your web pages are neater and more compact
  • You avoid repetition and the appearance of a hyped sales pitch. Of course, it’s certainly possible that carefully designed long-copy pages can avoid this perception as well.)

In the end the quality of your copy is more vital than the length. You can incorporate links in short copywriting to provide more information to customers that want it, or you can emphasize key phrases in long copy for visitors that don’t want to read the whole page.

The Best Copy

If you weren’t in honors English, or you have never written anything longer than a text message, writing sales copy for your new product can be very intimidating. With the number of freelance copywriters advertising their services on the web, it can be tempting to outsource this task, but there are many reasons why you are the best person for the job.

  • It’s Your business and you know your business and your product better than any out-sourced writer.
  • You know the personality of your target audience, and what your clients or potential consumers will want to know about your product.
  • You are sincerely passionate about your product and this will stand out through your writing.
  • Relationships are typically consistent. You will want to build up a relationship with your customers and this is easier if they are familiar with your ‘voice’, instead of the many or different voices of freelance writers.

Certainly you can pay a writer to produce your copy if you are really laboring to do it yourself. This might be expensive, although there are inexpensive alternatives. Notwithstanding, you can use the time you would have used writing to focus on other areas of your business. If you do use a copywriter, there are a couple of things to keep in mind.

  • Provide them as much information as possible about your product and market.
  • Request that they test your product if at all possible.
  • If you have written anything before, give them an example of your ‘voice’ to imitate.  If not work with them initially so they can get a feel of what your tone and style might be.
  • Before you post the copy ensure there is nothing in it you wouldn’t say yourself.

Get Started

Start to accumulate landing pages, sales letters and other copy that catches your attention and feels like you. Place the items in a folder or save them electronically. This is called a swipe file and it will come in handy when you write some of your own copy!


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Blogging Tips Infographic

Today, blogging is a way of life. Blogging became more than just making a few new friends or connecting with a few hundred people. It can be about touching millions of lives in your own unique way. For some it became more than just “making money”, and more of “making money AND becoming famous”. I suppose it is in our human nature to strive for a little bit of fame some time in our life. We go out of the way to update our status on our Facebook page, to tweet our latest job offer on Twitter, or share our daily experiences on camera through YouTube. These days you don’t need to purchase expensive T.V. ad spots, get costly magazine or newspaper coverage, or spend countless hours creating special connections with people to get your voice heard. In past articles, we have talked about numerous “tips” and simple steps you can take to create a blog of your own in a matter of hours.  Whether you’re seasoned or new at blogging ­­­­– today, just a short summary Infographic that provides select guidelines covering the distance from beginning to end!   Continue reading »

Better Content: Write Daily But Don’t Post

BloggingPractice equals better content.

In another life, (many, many years ago) I  played professional golf.  I learned quickly that if you want to do something well, you need to do a lot of it.  I spent a lot of time practicing. Blogging is no exception.

Managing a great blog is all about writing great content. There are of course other aspects, such as a great design and a solid marketing strategy. But without tremendous content, there’s no reason for readers to stop by.

So, if you want to write great content, you should endeavor to write every day. But you should not publish every day.

Writing Daily does not mean Posting Daily

If you push out too much new content too quickly at some point, you’ll run out of ideas. If you continue posting every day when you run out of ideas, your blog’s going to fill up with mediocre stuff.

There’s a huge difference between writing daily and posting daily. I might have practiced golf every day, but I did not play every day. Writing every day is all about practicing your writing skills, getting better, and not getting out of the habit.

Whether it is a successful sports figure, successful musician, or successful blogger, would you think they practice when they feel like it, maybe once or twice a month? Of course not, they practice at every available opportunity, so they can be the best. If you want to stand out as a blogger, that’s something you should aim for, as well.

Take a Break

You have been working hard, your imagination has been peaking and you just came up with several ideas for new posts, that is great news!  Now, do not spoil it by posting them all at once!

From experience I know how tempting it can be to share your latest posts as soon as they’re fully written. But if you’re like most of us, thinking up and creating new ideas is not something you can do on a schedule; and they don’t come every day. You have to seize the ideas as they come, make some notes, and either write a post immediately– or write it at the next available opportunity. Just discipline yourself that you can’t post every time an idea comes into your head – you’ll have 2 or 3 big ideas posted at the same time, and then nada for few days.

Now, having said all that, I do think you should stick to a regular blogging schedule; and your blog topics should be pertinent to your overall blog theme. You will find it is easier to do that if you write each day but don’t post.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Tapping Into Loyal Markets of Established Blogs

Tap Into Guest BloggingTapping Into Loyal Markets of Established Blogs

Developing a professional relationship with the owners of the most popular and influential blogs within your niche is one of the best ways to drive massive amounts of traffic to your landing pages.

When it comes to making a buying decision, consumers frequently use trusted blog sites to research information about products they want to purchase. The most popular blogs within their niches are written by people considered to be experts by their regular readers, so the opinions they give regarding specific products is considered to be one of the most trustworthy sources of information. In other words, the owners of established blogs have developed trust bonds with their readers.

When you publish a guest blog on an established blog site within your niche, you gain the benefit of these trust bonds. Because the blog host has allowed you to publish a guest blog on their page, there is the presumption on the reader’s part that what you have to say is nearly as credible, or equally credible, to the host blog. Continue reading »

Get the Most Out of Your Guest Blogging

Guest BloggerHow to Get the Most Out of Your Guest Blogging

Blogging has become one of the most popular ways for people to communicate their ideas about topics that interest them with other people who share their passions. Millions of people worldwide are creating fresh, original blogs daily, and tens of millions of other people are reading them.

As bloggers publish articles with high-value content for their readers, the number of loyal followers they have grows quickly. It isn’t unusual for an established blogger to have hundreds of people eagerly awaiting their next blog post, especially if they have a keen interest in the blogger’s niche.

This has a unique benefit to Internet marketers because these devoted readers are often the same people who buy products and services related to these niches. So it stands to reason that many marketers today are looking for opportunities to write guest blogs on the blog pages of established bloggers. Continue reading »

Introducing WordPress 3.6

WordPress version 3.6 has arrived!

Be sure you do a full backup – which includes BOTH your database and your contents – before you upgrade.

We always recommend waiting a few days to upgrade, so that you hit that consummate spot of best compatibility while still keeping security risks under control. Having said that, you are apt to be fine should you choose to upgrade earlier.  This version was in development phase so long.

Bear in mind that leaving your site non-upgraded for more than a week can be a serious security hazard. So play it safe and make sure you upgrade.

User Features Continue reading »