The comments on CPA versus Affiliate marketing were surprising. [CPA Marketing And Why It Makes You Money] [CPA vs. Affiliate Marketing: Which One?] There seems to be more interest in CPA amongst the Affiliate marketers than I would have suspected. So let me discuss 3 painful CPA marketing mistakes you’re probably making right now and don’t even know it.
Mistake #1 is dealing with “small” CPA networks.
Listen, I’m all for helping small businesses make money. The corner store, for example, is a good substitute to buy a few knick-knacks from when I don’t feel like traveling a distance to my local Kroger or Wal-Mart.
But when you’re dealing with start-up CPA companies, few of them never make it past their third year — for a REASON. And the reason why is often this…
- Bad infrastructure
- Poor management
- Little regard for customer service.
If you want to give smaller CPA companies a try, be my guest, but I’d rather leave it to other people to test out before I risk my money on an “unknown” network.
Stick with the “big guns” in the industry, and you will rarely have any of those issues.
Mistake #2 is taking very little, if ANY action to move forward with your campaigns.
You would think this mistake is common sense, but I’ve heard stories from people who complain about CPA not working…when they never gave it a chance to work in the first place.
Reading a course about making $25k in one month from CPA offers isn’t going to magically happen for you unless you take what you read and apply it to action.
The problem is that some people prefer to live in the fantasy of success than having REAL success. At least until their fantasy goes “bust” and the bills are due before the end of week. That’s when they complain. So don’t complain about it, put the stuff into action and you’ll get REAL results.
Mistake #3 is to resist the urge to work in a panic.
Diving into the deep CPA waters can be a little overwhelming, especially if you’re just learning how to swim. There are many courses teaching you how to promote, which offers to promote, and which way to promote that it can all be al little wacky sometimes.
Truth is, each offer requires a different approach that will work for one CPA offer (email/zip submit) but won’t work for another (credit card submit). Whichever offer you pick must be compatible with the way you promote it.
Always keep that in mind.
Earning money using CPA methods is like any other online business. It’s not a “get-rich-quick-scheme” and DOES need to be treated with respect and a solid game plan to work for you.
Don’t get me wrong, making money with CPA is exciting and can be an adrenaline rush when you make your first $100 day, but what it will take to get there is not an easy task.
Simple—Yes. Easy? Not by a long shot.
Avoid those common mistakes above and you’ll be one step ahead of everyone else who isn’t as fortunate to know about them as you are. Stay tuned…more to come.
Discover The Right Way To Conduct Successful CPA Campaign So You Can Breathe Easy While Your Business Lasts The Distance… By Not Making The Same Mistakes That 83.2% Of Online Marketers Are Making Every Day.
- The many pitfalls to avoid in order to ensure success, like being fluent with the demands, language and guidelines of CPA… and how not knowing these things can kill your campaign before you even start.
- How promoting products with little or no demand will leave you dead in the water like a sinking ship.
- Why concentrating on just one niche can cause disaster that could have been avoided by following these simple steps.
- The areas where doing too much can reduce your income dramatically instead of increasing it by affecting the quality of your traffic.
- How not analyzing the ROI on your promotions can wash your profits down the drain, and waste your hard earned effort.
- The darker side of marketing that can make you liable for conducting risky business, and what you stand to lose.
- And much more…
MORE…….I thought about waiting before I discussed the two mistakes that could single handedly destroy your CPA business, but I’ve decided to just give you the scoop on what to avoid.
Unfortunately for most beginners, they don’t know or ignore these mistakes and as a consequence, never bounce back because…it’s like smacking into concrete floor jumping out of a moving airplane.
It’s hard to get up.
Write down these mistakes for your own mental notes and take heed in avoiding them when doing your own CPA campaigns. You’ll thank me later (and your bank account) for it.
The FIRST of the two biggest mistakes you can make in CPA marketing is to leave your campaigns stripped and naked.
What I mean is this: NEVER leave your traffic source wide open for ANY CPA company to get an idea of what you’re up to or you’re just asking to be exploited because…leaving your campaigns exposed is like inviting Freddy Krueger over for a dinner and lively conversation.
Here’s the reason why: CPA affiliates (the businesses that supplies the offers and pays you for the conversions through the CPA network), both large and small, are notorious for stopping campaigns or “banning” a sub-affiliate (which is you) from promoting your converting offer.
Why? Because they get bigger commissions promoting their own stuff and keeping the profits from themselves “in-house” using the traffic method you used in the first place.
They do this by getting the information from YOUR affiliate manager (AM) because your AM knows where you get the traffic from IF you don’t make the extra effort to cloak your affiliate links.
The best way to cloak your affiliate link is through basic “re-directs”.
AM’s are good for many things like sharing top converting offers once you butter them up a bit, but never allow yourself to be “buttered up” and share information on how you generate your traffic because they can and will use that against you.
The SECOND of the two biggest mistakes you can make in CPA marketing is to throw away working campaigns in search of “homeruns”.
In the world of online CPA marketing, campaigns come and go. In search of homeruns, you may get what you want — but victories in business seldom last forever because you’re only as profitable as your last campaign.
The key to success in CPA is a long-term game plan consisting of 10-20 different campaigns that ALL get results promoting different offers in different niches.
Quickly jot down those two mistakes down on paper and tape it to your desk so you’re left with a reminder before you start your next campaign.
You don’t have to get “burned” to know not to put your hands on fire, so stay away from these mistakes and you’ll be one step closer to being a CPA success.
Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with Jerry on Google+.