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Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?

facebook-local3-ss-1920-800x450Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?

on December 14, 2015 at 6:44 pm

Facebook is now testing a way for people to easily find more Pages for the services they’re interested in.  Go ahead give is a try here.

Facebook Messenger Introduces Video Calling

Facebook Picture

Facebook Messenger Introduces Video Calling

“Now you can have face-to-face conversations with your friends and the people you care about, via Messenger.”




Original Image from facebook News Room

Today, Messenger is launching free VOIP video calling over cellular and wifi connections on iOS and Android in the U.S., Canada, UK, and 15 other countries.

To begin a video call, tap the video camera icon inside a message on the upper right-hand side of the screen. Provided both you and your contact have a reliable 3G, 4G or Wi-Fi connection, Facebook says there shouldn’t be a problem striking up a video conversation (though your quality mileage may vary).

You can read more about it …..

Let us know what you think.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Facebook Introduces Say Thanks

saythanks1 Introducing Say Thanks

This week not much was happening, but Facebook Introduces Say Thanks, a way to create personalized video cards for your friends on Facebook. The new Facebook video cards allow you to “share a Say Thanks video with a close friend, your significant other, a relative, a coworker, an old friend—or anyone else in your life who you’d like to celebrate.”

If you go to https://www.facebook.com/thanks on your computer you will see:


If you are on your mobile device it looks like this: Continue reading »

Facebook Updates Cover Policy

fbimage copy                                                                                      On March 6th, Facebook updated its policy for pages’ cover photos, almost surreptitiously removing nearly all of its restrictions.  The new policy seems to have eliminated the rules against calls to action, contact info or references to price or purchase information, while maintaining the 20 percent limit for text overlay.


The previous rules in place since December 2012 were as follows:

Covers may not include:

  • Images with more that 20% text.
  • Price or purchase information, such as “40 percent off,” or, “Download it on socialmusic.com.”
  • Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section.
  • References to Facebook features or actions, such as like or share, or an arrow pointing from the cover photo to any of these features.
  • Calls to action, such as “get it now” or “tell your friends.”

Continue reading »

Finally, Facebook to let you edit comments!

Edit Facebook CommentsHave you ever delivered that clever comeback to someone’s Facebook post only to realize that it contains the kind of typo that makes you look like a colossal blockhead?

Well, in the past…if you were quick you could edit a comment immediately after posting it. If you clicked the delete button within several seconds of posting, the text would be editable again. However, if another person commented before you clicked the delete button; the edit option was no longer available.  Guess what…I normally realized it well after the fact and remained a blockhead.

No longer! Step 1: Facebook is finally rolling out a new feature that really should have been here from beginning. Facebook has announced that it is rolling out the ability for you to edit your comments. That means if you leave the great comment on someone’s post and make a mistake, you can go back in and fix any mistakes you may have made.  For instance, you told your favorite gal that she looked very hippy…of course you meant to say happy.

I say Step 1 because as I understand it there’s no comment editing yet on embeddable comments. Also, you still cannot edit original posts, which would be tremendously helpful. While this update is less than revolutionary, it is certainly the first step.

This is just one of the features that I really liked about Google+, since you could essentially live blog with it and fix mistakes and commenter’s are able to adjust their comments and save the changes.

The edit option appears in the form of a small pencil icon on the right side of your comment. Clicking on the pencil will bring up a drop-down menu the option to edit your comment as well as the option to delete it entirely.

But don’t think you can go back in time and completely change your position, view, or arguments to look good and get away with it. Facebook will include a new Edited link between the time of the post and the Like link on the comment. If you click on the Edited link, a pop-up window will appear that lists all changes to the comment. So a user can glance through the edit history.Facebook comments

The time on the comment will change to match the most recent edit. However, the user that originally received a notification about the comment will not receive another notification about the edit. So, you can go back three months and make a change, but it is doubtful that anyone will notice.

Celebrate Facebook fans! Your (favorite, ok, chosen, can’t stand…you pick) social media giant has just got a whole lot more user friendly.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Facebook Plugin for WordPress

Facebook just announced on Tuesday their first official plugin for WordPress:

Starting today WordPress publishers can easily integrate Facebook features, such as social publishing and mentions, through the new Facebook for WordPress plugin.

The plugin was built by Facebook engineers in collaboration with open source partners, and makes it simple for anyone to make their WordPress site more social – no coding required. The plugin will also work on mobile and support internationalization.

Yippee! I glad to see Facebook taking the lead with the social networks and begin paying more attention to WordPress and how they integrate. Hello, WordPress is the muscle behind more than 60 million websites today and powers 16.6% of the Web, from The New York Times to People magazine. And, according to the announcement attracts more than 600 million unique visitors each month.

After a fairly quick install and configuration on both Facebook and WordPress, the plugin makes your website function almost as an extension of Facebook. Whenever you publish a blog post, you can concurrently publish a link and summary about that post to Facebook. You can publish these to your personal profile, a Facebook business page, or both.  In addition, you can add a status message to go with the link through the WordPress interface. Furthermore, you can tag your posts with references to Facebook friends and other people’s pages, cross-posting to their pages in the process.

If you weren’t doing this before with other plugins, you can turn on Facebook integration features for your website’s public pages and posts, such as “Like” and “Send” buttons, Facebook-powered comments and recommendations, and links to the Facebook profiles and pages tagged in a blog post.

As I mentioned, many of these features were already available through other plugins.  The outward advantage of an official Facebook integration plugin is that it will be more likely to keep pace with changes in the Facebook platform.  Given the recent and seemingly constant changes in the platform, many other developers have and might continue to labor in that regard.

Let’s spend a short minute on how to install it.  The exciting thing to me is that this plugin is not just designed to bring in Facebook elements into your blog but you can publish WordPress content to your Facebook profile or Page and you can mention people and Pages on your blog. Keep that in mind.

This is a two step installation; it requires the usual WordPress Plugin install and then the configuration of a Facebook App.

1. You can find the Facebook plugin by going to “add a plugin” and typing in Facebook. (You can also upload the plugin to your server.)

2. Download and install the app.

3.Activate the plugin.

4. Set up a Facebook app on the Facebook Developer website the steps will be visible right on your dashboard.  It may seem a bit confusing at first, but just flip back and forth between your view on the dashboard and the Developer site.

5. Finally, you will need to copy your App ID, App Secret and the App namespace to enter in your plugin configuration back on your WordPress Dashboard (See the following image)


6. Once you click on save changes, a new section called “Post and Page Settings” becomes accessible. This section presents the different options of Facebook integration you can enable on your blog, just simply select the check boxes. Here is a view:


There are reports from some folks who had trouble setting up or using the plugin for one reason or another.  Having not been through this process before, I could see where it might be a bit confusing. On simple sites, I had no problem.  You can always refer to the Facebook Developers site for some extra understanding.

Let us know what you think?


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Three New Facebook Features! You Are Never Too Busy for Facebook Marketing

facebook FeaturesIf you are one of those business owners who think they are too busy for Facebook marketing, this article is going to attempt to prove you wrong. Even if you are going from morning until night, you still have time to post and engage on Facebook. Still think you’re too busy? Read this list and then get back to us.

1.    Short Sessions Each Day

It doesn’t take much to engage in Facebook marketing. You can log in first thing in the morning, respond to comments, post a quick thought or picture and then go on about your day. Nobody says that you have to put in ten hour sessions on Facebook. In fact, you can manage your Facebook usage just as you might schedule other factors of your life, like lunches and meetings and such.

◊ NEW FEATURE Facebook Adds Post Scheduling: You can now schedule posts directly on your Facebook Page. ”You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it.”

Facebook Post Scheduling







2.    Access On Mobile Devices

Wonders in technology now enable you to access Facebook with your mobile phone or tablet computer. With functionality on the go, you no longer have any excuses for remaining absent on Facebook.

3.    More Than One Admin

If you don’t have time to market on Facebook, delegate the responsibility to someone who does have time for it. Facebook business pages allow for more than one admin, allowing you to hand the reins to someone else while you focus on other aspects of your business. granularity

◊NEW FEATURE Facebook Gives Degrees of Permission to Page Admin Roles: Businesses with Facebook Pages can now set five different roles for their admins: Manager, Content Creator, Moderator, Advertiser and Insights Analyst.  This is a useful tool for Facebook managers.

Facebook Admin Roles















Businesses on Facebook can now grant page admins varying degrees of permissions, depending on their role.

4.    Opportunity For Far More Business

The opportunity for viral exposure is huge on Facebook. Just by putting a profile on Facebook, you will have access to far more people than you would in real life or on other networks. If you can use Facebook to its maximum potential, you have the opportunity to really expand your business in a big way.

NEW FEATURE Facebook Rolls Out Promoted Posts for Facebook Pages: using Promoted Posts will increase the percentage of fans your organic content reaches, although Facebook makes no indication of exactly how much more that percentage is:

Your promoted posts will be seen by a larger percentage of the people who like your Page than would normally see it. It will also be seen by a larger percentage of the friends of people who interact with your post.” – Facebook
When creating a new post, click the ‘Promote‘ button:

Facebook Promote






When promoting a post you’ve already published, you’ll find the Promote button on the bottom of the post after any engagement it’s already generated:
To promote a post, select the Promote button after creating an update on your Page.

5.    Enhances The Customer Experience 

The bottom line is that Facebook is yet another way to provide your prospects and customers with the ultimate customer experience. Your target market now has even more ways to investigate your business, learn about your business and become familiar with your business. It just makes sense to use Facebook marketing for your business when it’s free and so readily available. Your customers want you to have a Facebook presence. Why not provide them with one?

The fact is, you are never too busy to market on Facebook. But if you want to take your Facebook marketing to the next level, check out these expert Facebook Marketing Tips at: Precise Strategy Marketing for Facebook.

If you would appreciate some additional advice on some things to avoid, you can grab a copy of a free eBook: Biggest Facebook Marketing Mistakes.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with