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6 Reasons Why Everyone Should Try Info-Product Creation

Infoproduct Creation6 Reasons Why Everyone Should Try Info-Product Creation

Many people have a dream of starting their own business but few ever follow through with those aspirations. This is typically because the person doesn’t know which business to start and even when the idea does present itself, the entire process seems much too difficult to undertake without expert help. However, as the following six points will soon reveal, anyone can succeed with info-product creation with a little know-how and a lot of drive.

1.    Easy To Do

With a good idea and enough market research, anyone can write a book, film a video or record a webinar that sells like hotcakes.

2.    No Capital Required

You don’t need to get a loan, attract investors or save for years to start your own info-product creation business. You simply need to get started using the free and low-cost tools available online.

3.    More People Buying Them

People all over the world are gaining an acceptance of info-products and many now hold e-books in the same light as hand-held physical books. That is good news for anyone wonder if info-product creation is even in high demand. It definitely is.

4.    Get Started Right Now

You only need an idea and you can get started writing your e-book or filming your video tutorial series right away. Try starting a physical product creation business right away and you will soon see what frustration is truly all about.

5.    Unlimited Potential Continue reading »

Great Copy in Six Steps

Six Steps to Professional Copy1. Study the product you are writing about.

Unless you are convinced about the benefits of the product yourself you are not likely to be able to sell it convincingly. It is always easier if you are writing to sell your own product, but if you are selling an affiliate product make sure you do your homework and have as much information about it as possible.  Then test it yourself to give your copywriting that personal touch.

2. Is Feature, Function, Benefit selling dead?

This model was invented when companies actually had technological advantages back in the 70’s.  If you worked for companies like IBM or Xerox, most of what you sold the customer couldn’t get anywhere else.  So you better believe we sold features!

  • Feature:         50 separate memory channels
  • Function:        If you are a lawyer, you could store 50 different standard parts of a will
  • Benefit:          You will spend less time producing the standardized parts of legal documents and increase your profit.

Today, with few exceptions, technical advantage is measured in months and you can get it almost everywhere.  The FFB form of selling is fundamentally manipulative and a “needs” model.  It, by design, takes the customer down a path toward the logical conclusion that they need to buy what you’re selling.  It tends to be one-sided, setting in opposition the salesperson against the prospect.  Information wasn’t that available back then, you had to work much harder to do your homework than the few clicks required today.  So, do your customers have a need? ─ It is still a valid model. Do they have a want? ─ You need to adjust it a bit.  Be careful that you don’t apply any model to every product…technology versus information or consumables…those buyers have different motives.  Remember that often emotions and feelings play a decisive role in purchasing ─ the impulse buyer.  Bottom-line, focus on the benefits!

The main question your customers will want answered is “what will this product do for me?” They will be more concerned with how they will benefit from the product than what it actually does (the feature).  Will it make them richer, smarter, prettier, more respected, thinner, or happier? When you are looking for benefits it is often useful to make a list of your product’s features and then determine the benefits of each of those features. Here is an example using internet marketing as a product:

  • Product:         Information marketing
  • Feature:          Working at home
  • Benefits:         Flexibility of working hours; ability to spend more time with children

To sell the concept of working online you would not simply state that you can work at home, you would need to emphasize the benefits of doing this. As you can see with this simple example, each feature can have a number of benefits.

So, you want to always focus on the benefits, but also tell YOUR STORY!  The story that, if understood, will connect you with your customers.  The thing or things you can say nobody else can.  That which is truly unique about you. ( I found this product because….it changed my life how….I am now doing this….my background was…I have kids, dogs, turtles….you get the idea.)

Story gets people’s attention and causes them to stick around long enough to consume your message. If how you tell your story connects with what’s important to your market and you connect with enough of the right people, sales increase.  Do everything else right, but sound like everyone else, and nothing happens.

3. Do it often

Sitting down to write when you are out of practice is never easy and your copy is unlikely to flow easily. Writing something every day, no matter what it is, will really improve your copywriting skills.

If you do not have any writing to do for your business, you could write something in a journal about your experiences that day or week. This could be used later as inspiration for articles or blog posts.

4. Edit your writing with energy

Each word or phrase you write must have a purpose, and enhance your odds of generating a sale. Be honest with yourself when you are editing your copy. If any of it does not motivate the reader to buy or read on (story) then it is unnecessary and you should delete it. Words and phrases that do not encourage sales will weaken the impact of your copy, making it less effective.

5. Add credibility and incentive

Although great copy is essential for generating sales, your customers might need a little extra something to convince them to buy from you. Your story and expertise may add value.  They may be more easily persuaded by the opinion of someone who has already purchased; the offer of something for free, or the possibility of getting their money back if they are not satisfied with your product.

Some potential elements to add to your copy are:

  • Evidence that you are expert-links to articles
  • Only use high quality and true testimonials
  • Detailed case studies explaining exactly how your product will benefit them or has benefit others like them
  • Offer free bonus material such as an e-book
  • Offer a money back guarantee

6. Imagine and visualize your intended customer

Sales copy must feel personal and give the impression that you are actually talking with your audience.  Don’t yell at them, don’t focus on what you think, but concentrate on them.  It often helps to imagine your target customer and write as if you are chatting to them or writing a letter to them. The more detailed you are about your target customer, the more convincing your copy will be, so don’t be afraid to be very specific about who they are.

Ask yourself some of the following questions:

  • How old are they?
  • Are they employed?
  • What do they do?
  • Are they male or female?
  • How much time do they have online?
  • What is their income?
  • What is their intelligence level?
  • What do they do in their spare time?
  • Do they have children? How old?
  • Do they own a house?
  • Do they have a garden?

The list of possible questions goes is extensive and there may be questions that are more relevant to the particular product you are selling. Spend some time getting to know your audience; the importance of this should not be underestimated. It is always easier to target a demographic that you are actually a part of. A mom is usually more convinced by writers who actually have children themselves.  A business person is more influenced by another business person.  A golfer wants advice from a fellow golfer.

Until next time, think about and document who your target market is. Write a description of who your typical customer is or would be.  Now get started!


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Top 7 Myths about Info-Product Creation Debunked

Concerning a recent post, I received some calls; got some questions; and was offered some mythology.   Here is my effort to demystify the mythos.

Info-products like e-books, e-reports, video tutorials, webinars and others are now being sold in a wide range of subjects to all types of people all over the world. And thanks to advancements in home computing and the readily available Internet, the average person can now sell info-products right from the comfort of home with no capital and no expensive tools or equipment (except the computer of course). However, there are still many negative myths surrounding this lucrative business option. Here are the top seven myths from our recent discussions about info-product creation; followed by the top reasons why they have no basis in reality

1.    Info-Product Creation Takes Too Much Time

How long will it take you to write a book, film a video or conduct a webinar? If you get started now, you are already on your way to being almost finished. If you can present valuable information in a structured manner and you can do it using various mediums, you have the potential to be very successful.

2.    You Need Money To Make Info-Products

Nope, not true. You can use many free, open-source tools readily available online. With WordPress you can make a website, With Audacity you can record a podcast, with a webcam you can record a video, and those are just a few examples. Use your imagination and tools anyone can use for no cost and you can turn a profit with zero capital. What other type of business allows you to do that?

3.    Nobody Buys Info-Products

Again, this is hogwash. People all over the world are spending billions of dollars on info-products. E-books, webinars and entire info-product creation programs are often sold online to hungry audiences with a deep-rooted problem they want to solve.

4.    Info-Products Are Too Cheap To Turn A Profit

The beauty of info-products is that it is all about perceived value. You can find info-products available for as little as $1 all the way up to a $1000 or more. As long as the customer feels as though they have received value from your product, you will have done your job and earned your money.

5.    You Have To Be A Writer To Make Info-Products

Who says? You don’t have to be Hemingway to craft an informative article. Just explain the information as though you were teaching someone in person. How would you explain the information to maximize absorption? What examples would you use? Put all of this into a Word Processor, use the spell and grammar checker if you are known to make mistakes and have someone read it over when the info-product creation process is finished. Anyone can make info-products. Anyone at all.

6.    It’s Too Hard To Market Info-Products

If you have a profile on Facebook or Twitter or, even better, both, you are already halfway there. Simply send a shout-out via post or Tweet about your info-product and tell everyone you know. There are also various Internet Marketing strategies you can use to target your audience for maximum exposure and profit. If you know your audience and you can pinpoint where to find your audience, and you have done everything to maximize conversion rates, you will make a killing indeed.

7.    The Info-Product Market Is Saturated

Wrong again. There are so many markets out there and so many niche-markets that anyone can find a hungry market that also has money. It only takes the proper market research. This is done via keyword research to find out what people are searching for, as well as competitor research to find out what info-products are selling at the moment. Soon you will come up with an info-product creation program that is looked for, in high-demand and that brings plenty of profit.

If you would like a FREE resource to peak your interest get this free eBook, Profiting from Information Products. To learn all you need to know about info-product creation, including how to go from concept to creation to marketing and success, visit Precisely Profit With Information Products.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Initial Considerations for Information Marketing

Readers and consumers are seeking increasingly more content on the Internet–and turning to Cyberspace whenever they need information on anything at all. That’s why information marketing offers such an interesting business opportunity.

If you have expertise or explicit information to share and the ability produce products to sell on the Internet–including books and e-books–you can become an Internet marketer. Or, even if you have already written a book or plan to write a book and want to develop a business around that book, an information marketing business may be what you want to establish.

Information marketing is simply “the process of selling information”, and that sounds simple enough, right? But how exactly does that work in an internet-based business?

If you are just starting off, let’s figure out what kind of information we’re talking about. Typically, it’s information that serves to educate and, hopefully solve a problem that a potential customer is having.

For example –

  • Teaching a busy executive how to lose weight.
  • Sharing a successful remedy to a common ailment.
  • Training a single mom how to make supplemental income.
  • Helping a new pet owner with training.

The information is typically delivered electronically (in a digital format) by way of eBooks, membership sites, audio and video downloads. It’s a multi-billion-dollar industry, several times over, and has produced more than a few millionaires.  Why is information marketing appealing?

It meets some fundamental business criteria.  Entrepreneurs are drawn to the low barriers to entry, high profit margins, hands-off management, and quick time-to-market. An information marketer can dream up a product one day and release it overnight, seeing a return on their investment almost immediately.

So, this sounds pretty simple; and it is straightforward to become an information marketer, doing it successfully is another matter. Countless would-be millionaires dive into the market, buy into the idea of making millions online overnight. Sadly, they buy into programs hyped up with empty promises or make some rookie mistakes that they might never make without the grand expectations.

Here are a couple of the common pitfalls that information marketers can fall into.

A double-edged sword: Side One-Aiming for Perfection

When the Wright brothers took their first historic flight on December 17, 1903, they weren’t demanding perfection. Their goal wasn’t to offer great cocktail service, wireless Internet, or even a top rated movie aboard their flying machine. They just wanted the darned thing to stay up in the air for a few seconds!

And a few seconds – twelve, to be precise – was all they got. And they became famous for it.

Now imagine if they had been anxious about the extras – and no, I don’t mean cocktail service or comfortable seats. But if they had wanted a crash-free landing, a three-hour (or three-minute!) flight, and a trendy rig – they’d probably have never gone out to that sand dune in Kitty Hawk in the first place. They’d still be in the hangar, tinkering with the wheels or wing flaps.

What Orville and Wilbur knew – and what information marketers would do well to take note of – is that perfection is overrated. Its allure is deceiving.  In fact, it doesn’t exist. So waiting for your product to be “perfect” before you release it means you have a excellent chance of either never releasing it at all, or delaying so long that someone else beats you to the punch and pinches your market out from under you.

Are you hesitant to release a product that is less than perfect? Well, remember Vista?  Microsoft – and pretty much every other software company – does it all the time!  And if “good enough” is good enough for billionaire Bill Gates, it’s good enough for you.

Having said that, there is a fine balance between releasing something that’s not ready and releasing something that’s valuable but a little rough around the edges. Above all, I implore you not to do what so many information product marketers do. Don’t put out products where there is really no substance, just sales copy. I’m sure you’ve seen them; the guy who sends you a pitch for what seems to be a great info product. You buy it, and what do you get? Another PITCH for their NEXT product!  That is just silly and irresponsible. Talk about a prescription for how to lose credibility with your list!

I suggest you actually deliver real value every time you produce a product. Maybe give them more than they expect.   Give people what you told them you would and they will come back for more.

This is where having a handful of beta testers can be very helpful. Send out your product to a group of people for their feedback, and see what they think.  Ask them:

  • Would you sell this product?
  • What’s missing?
  • If you could change one thing, what would it be?
  • Can you use this product to create more value in your business or life right now?
  • On a scale of 1 to 10, what would you rate this product?

If you get extraordinarily positive feedback and your marks are all in the 6-plus range, press forward. If you’re getting comments like, “I couldn’t really understand what you meant,” or, “I’m not sure how to use this,” or, “I would rethink your introduction,” then you’re short of your goal. Take another look at what you have, make the requested changes or suggestions, and try again.

My suggestion: The info products that you produce should not only tell people WHAT to do, but HOW to do it. By telling people how to do something, your information products will already be in the top 3% of all the products in your area. Why? Because people don’t generally do that. Make sure you don’t fall into the same trap.

Remember, you don’t have to make it across the Atlantic in one piece; you just have to make it around the block.

A double-edged sword: Side TwoDon’t create a “Me Too” Product

Quickly – what is the most popular business on the Internet? You guessed it – it’s how to make money online! It looks as if that everyone who has purchased a course on making money online is suddenly credible enough to teach this subject a week later!  Don’t fall for the fascination of easy money – because it’s only a perception. In reality your chances of having a successful online business are much greater when you distinguish yourself from the pack.

There are an abundance of lesser, untapped markets to “get rich” in.  Every day you can find people making money on websites teaching things like cure for biting your nails, bunny breading, costumes for dogs, making home videos, and a score of other odd topics.

Do a little soul searching and discover things you know a lot about and are passionate about. Chances are there is a group of people who would be willing to pay you to learn what you already know on those topics.  And those are the business opportunities you should pursue online…

When you come across other information marketers making big bucks from an eBook on “How to get Facebook Fans” it is really tempting to say, “I could write an eBook on ‘How to get Facebook Fans’, too! And then I could make the big bucks!”

It sounds good – but it doesn’t necessarily work that way. In fact, if you create and release a “me too” product that is nothing more than an imitation of a more successful product already on the market, don’t be surprised if the world doesn’t rush to your door.

“But hold on!” you might be saying. “Dunkin’ Donuts opens up across the street from Starbucks, and they both do well!”

Yeah, they do. That’s because it’s NOT a “me-too.” Each has its own spin on the product. Dunkin’ is where you go for quick brew and a 99-cent donut. You head across the street to Starbucks if you want a gourmet breakfast sandwich and a Wi-Fi connection while you prepare for your client meeting. There are distinct needs; and distinct products.

To apply that metaphor online– It’s okay to come up with a product that’s similar to a competitor’s, but you need to put your own twist on it, adding value over what your competitor is offering.

Here are some ideas that you can use to create a “me-too” product that stands on its own:

  • Make it faster or quicker. Check out your competitor’s product. If it promises a Thinner Waist in Thirty Days, offer a Thinner Waist in Two Weeks.
  • Make it easier or simpler. Does the original product offer ten steps to more traffic? Then offer three steps instead.
  • Make it bigger. Competitor sells 25 marketing ideas? Then you need 50.
  • Deliver it differently. (Visual, auditory, or written). If there’s an eBook on the subject, create the videos and audios, or vice-versa. Not all people learn the same, so cover the parts of the market your competition is missing. Or, cover all the delivery methods.
  • Make it less expensive. When Jeff Walker released his six-figure launch e-course, a smart marketer released “The Poor Man’s Launch Course” for a fraction of the cost.
  • Make it more expensive. It may sound counter-intuitive, but it works! Some customers want “the best” and will go for the more expensive option automatically. If you can back your higher price tag with greater value, you will pull people looking for the most excellent solution.

There’s really no excuse for creating a copycat product. If you are passionate about something similar that is available, put your individual stamp on the product instead, and you’ll find that you can reach the buyers your competitors are missing.

For your own good, and the good of your audience, your objective should not just be to profit from marketing information products – although that is a decent incentive! It should also be to deliver concrete, useful information that brings real value to your audience, even when you create a simple product like a report or booklet. Giving your customers more than their money’s worth isn’t just the right thing to do, but it builds good will and encourages customers to come back for more of the first-class value you’ve built a reputation for delivering.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



More Turning To The Internet For Highly Sought After Information

ProductreviewAs we strive to emerge from the ensuing worldwide economic crises, consumers are changing the way they make the decision to buy products by becoming more informed. Due to the number of homes with a computer and Internet connection rising dramatically since the year 2000, it’s much easier for prospective customers to find the solution to their problems online.

To save time, effort and money, product review websites are one of the places that consumers turn to carry out their due diligence at the pre-purchase phase of the buying process. As well as forums, shopping communities, and comparison sites, it’s much easier to find out the required pros and cons of product types and brands online. By “letting your fingers do the walking”, you can save large sums of money by deciding to buy the right product solution for your problem just by carrying out some simple and straightforward research.

Consumers are paying closer attention to customer reviews, and comments made about the product they’re considering before they get their credit card out, and they’re saving vast amounts of money just by taking notice, and becoming a smart shopper. Specialized product review sites are particularly helpful to consumers, and also save hours of research time by collating the required information in advance for the customer. With so many niche sites available, there’s literally nothing consumers can’t find out about potential product purchases beforehand if they are vigilant.

Now we’re seeing a trend where there are more small business owners setting up product review sites to provide a much-needed service for consumers online. With little funds and experience required to start, it’s the successful sites with a proven system to follow that are seeing the highest returns for their effort. Many failing affiliates are starting to look at other ways to make money online, and setting up a product review site is certainly one of the best ways to do so.

New Release: Profit from Product Reviews-Precisely.

Precise Strategy was designed in part to provide online marketers with more choices in ways to make extra money. The site offers a range of informative emails, reports, and eBooks for the discerning affiliate wanting to take their business to the next level.

While millions of people search the Internet each day for more information, even affiliates are actively searching for better ways to effectively make more money online. If you’re one of the struggling affiliates, then here’s something you can really benefit from by reading today.

Profit from Product Reviews-Precisely

A very informative training package that takes marketers of all levels to greater heights by teaching a foolproof 8-step marketing system that’s been proven to work time and time again.

By reading this guide, you’ll gain a competitive edge over those other 95% of failing affiliates to garner your own market share and slice of the income pie, and I’m not talking peanuts here…. There really is some decent revenue to be earned from affiliate commissions when you know what you’re doing!

If you’d like to work just a couple of hours each day in a low cost business that is easy to replicate for multiple streams of income, then I urge you to secure your copy of this package…  Because you have so much to gain, and absolutely nothing to lose.

Profit from Product Reviews-Precisely encompasses 12 modules and eight steps, each overflowing with all the information you need to know to market successfully through social media. Also included is a companion worksheet, checklist and process map to ensure you always know exactly where you’re at, and what needs to be done next.

After you are finished reading this guide, you will have a far better understanding of product reviews, the business plan you should apply, and the necessary steps to follow to become successful. You’ll be more aware of the subtle but advanced techniques you can utilize to generate a much higher income, and you’ll be more than just an affiliate… You’ll gain credibility as an expert in your niche while your business expands dramatically for much greater profit.

The few affiliates that have the courage to commit to becoming a success can truly make it by employing this proven system, and building a solid product review business from writing and creating simple reviews.

If you would like a free report, Get Paid For Writing Reviews please check it out here…

Get Paid For Writing Reviews

For more Internet Marketing/Business products you can go to Precise Strategy and click products.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Look….a Playbook to Write Your eBook

I have received numerous questions on how I put together all the eBooks that I provide.  It seems like a daunting task, but let’s unpack the process and start…. well, at the beginning.

The hardest part of writing is the first sentence.  When you look at the whole project, it seems like an impossible task. That’s why you have to break it down into manageable tasks. Think of climbing a mountain.  You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain? Step by step.

Now think of writing your eBook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds.

The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you’ve gone through the following list, you will be ready to actually begin writing your eBook.

Beginning Steps to Writing an eBook.

First, figure out your eBook’s working title. Jot down a few different titles, and eventually, you’ll find that one that will grow on you. Titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader’s queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books, as long as it’s not too cute. For example,

Remedies for Insomnia: Twenty different ways to count sheep. Or: Get off that couch: Fifteen exercise plans to whip you into shape.

Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem.

All chapters spring forth from your thesis statement. Once you’ve got your thesis statement fine-tuned, you’ve built your foundation. From that foundation, your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your eBook. Remember: all chapters must support your thesis statement. If they don’t, they don’t belong in your book. For example, your thesis statement could read: We’ve all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night’s sleep.

Once you have your thesis, before you start to write, make sure there is a good reason to write your book.

Ask yourself some questions:

  • Does your book present useful information and is that information currently relevant?
  • Will you book positively affect the lives of your readers?
  • Is your book dynamic and will it keep the reader’s attention?
  • Does you book answer questions that are meaningful and significant?

If you can answer yes to these questions, you can feel confident about the potential of your eBook.

Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be to write your book for them.

Next, make a list of the reasons you are writing your eBook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?

Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your eBook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.

How to make your eBook “user friendly”.   You must figure out how to keep your writing engaging. Often anecdotes, testimonials, little stories, photos, graphs, advice, and tips will keep the reader turning the pages. Sidebars are useful for quick, accessible information, and they break up the density of the page.

Write with a casual, conversational tone rather than a formal tone such as textbook diction. Readers respond to the feeling that you are having a conversation with them. Break up the length and structure of your sentences so you don’t hypnotize your readers into sleep. Sentences that are all the same length and structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing, and jot down tips that jump out at you. The art of writing is a lifetime process; the more you write (and read), the better your writing will become. The better your writing becomes, the bigger your sales figures.

In an eBook that is read on the screen, be aware that you must give your reader’s eye a break. You can do this by utilizing white space. In art classes, white space is usually referred to as “negative space.”  Reader’s eyes need to rest in the cool white oasis’s you create on your page. If your page is too dense, your reader will quit out of it as soon as their eyes begin to tear.

Make use of lists, both bulleted and numbered. This makes your information easy to absorb, and gives the reader a mental break from dissecting your paragraphs one after the other.

Finally, decide on an easy-to-read design. Find a font that’s easy on the eyes, and stick to that font family. Using dozens of fonts will only tire your readers out before they’ve gotten past your introduction. Use at least one and a half line spacing, and text large enough to be read easily on the screen, but small enough so that the whole page can be seen on a computer screen. You will have to experiment with this to find the right combination.

Of course, don’t forget to run a spell and grammar check. You are judged by something as minor as correct punctuation, so don’t mess up a great book by tossing out semicolons randomly, or stringing sentences together with commas. (By the way, that’s called a “comma splice.”)

Last of all; create an index and a bibliography. That’s it! You’ve written a book! Now all you have to do is publish your eBook online, and wait for download request from your website visitors.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Your Own Products? Recognize you can specialize.

YourProductI received a lot of positive feedback from the affiliate article.  Promoting other peoples products as an affiliate can be very lucrative, but have you ever thought about creating your own info product?

I personally am a fan of both affiliate marketing and creating my own information products. I guess when it comes to figuring out which one is best, it’s all a matter of what your goals are and what you want to accomplish.

Creating your own information products will without a doubt give you more control over the amount of money you make. When you are the product creator, you run the show. One reason you should have your own products is that your business doesn’t depend on how any one company treats you.  You set your own price and you determine what will be paid out to affiliates.  You also control your reputation.  When you are creating information products yourself there will often be much less competition in a market. Many affiliates scour markets to find products to promote but they don’t want to be bothered with actually creating them. But product owners who are willing to go the extra step and make a product will find that there are fewer product creators out there than affiliates, so you will have an easier time establishing yourself in the market.

So yes, a great way to make money online is to create your own information products. If you are serious about being in internet marketing for the long haul, I definitely think product creation should be a part of your business at some point.

Firstly let’s discuss information products. What are they? An info-product is simply a collection of knowledge, assembled for distribution, and designed to be consumed by its users.

Here is a sample list of some different types of information products that are simply the digital offspring of the more common physical product.




Books EBooks
Magazines E-zines
Newspapers Online news
Newsletters Email newsletters
Reports Digital reports
White paper Digital white paper
CD’s Digital audio, MP3’s
DVD’s Digital video
Blu-ray HD streaming video
Seminars Webinars, Tele-seminars
Workshops Membership website

Actually, any combination of the above can work.  As you can see there are many different types of information products: e-books, online courses, videos, audio files, and membership sites.

Information products can be quite short (my favorite, I’ll tell you why later), for example there’s no need to write a 200 page eBook if the information you want to convey is just as easily conveyed in five pages or 10 pages. You could create and sell a half-hour video within 24 hours. It all depends on what your market is looking for.

For you, there are lots of benefits. First of all, you can create an information product from scratch free or very cheaply. The only costs would be software or outsourcing certain tasks, but it’s completely possible to make high quality products for nothing at all. Like everything in sales, quality counts, so it is very important at the start to gain extensive knowledge of your product and if possible spend time branding yourself as an expert before trying to sell.

Creating information products can be a very profitable exercise. However, often people spend a lot of time creating a product that nobody wants. They have an idea and then decide that it will be very useful to create that idea and end up creating a product that nobody needs.

You have to be more scientific in your approach to create information products. When I’m creating information products, I like to think of myself as a problem solver, helping others with the knowledge I have in some specific areas.  (Refer to Discovering Your Niche, the process is similar.)  The other thing in our age of specialization and alacrity is keep it to the point and focused.   Identify a problem, researched the solution, and sell information to the people who need it. Look around at the people and situations you encounter on a daily or regular basis. How can you create your own information product that will help others to solve their problems? Again, you do not initially have to be an expert in the field already, as you will become more knowledgeable as you research your topic.

The most effortless type of information product to create can be an audio recording; a screen capture video; or a web cam or flip video (with no editing).  However, the type of product you create is dependent upon simply what your target market prefers to consume.  You must consider what format makes sense for your product and how it fits into your overall business plan.

You have to realize that the amount of effort that you put into an information product does NOT dictate the price that your market will pay for it. There is a lot of money to be made by creating small, 7-15 page reports on PRECISE topics.

As I suggested, most consumers would rather not sift through 100 pages of information to find out how to do something they are interested in, nor would they like to pay for 200 pages of information when they only need chapters 1 and 2.

With more and more products available on the market, consumers are becoming demanding and selective. They want what they want and only what they want.

I believe that perhaps the biggest untapped information gold mine lies in this concept of creating small reports on precise topics.

  • 13 Ways to Find New Affiliates Using Facebook
  • How To Walk Off 10 Pounds in 10 Days
  • 3 Ways To Take Your Next Vacation Free Of Charge
  • The 15-Minute Guide To Training Your Dog
  • Top 5 Ideas For Starting A Christian Community Group


Specialized, expert, and specific information.

Beyond satisfying the consumer, the benefits of creating these small reports are overwhelming.

  • You can write a small report in just a few hours.
  • The profit per page ratio is high – 10 pages for $10 is a dollar per page per customer.
  • Small reports are a great deal easier to write than full-length courses.
  • There is a never-ending supply of topics for small reports…just keep your eyes open!
  • A series or set of your small reports can be bundled into premium-priced lessons over time.
  • When “hot topics” emerge (almost daily!) you can quickly crank out a small report to strike while the iron is hot.
  • Watch, and when other marketers are seeing success with their products, you can create a complementary report to offer for sale as a supplement.
  • Many people can’t afford to buy (or refuse to buy) high-priced courses – but virtually anyone can spend $10-$15.

Let’s look at how to create your new info product fast.

1. Set a Deadline

Until you set a deadline for its completion in your new info product is just a dream. Make the deadline a little shorter than you’re comfortable with. For example if you think it will take you three days to write your report set a deadline for two days.

If you make the deadline too long you will tend to procrastinate. Your deadline should be short enough so that it eliminates procrastination, and not so short that you don’t have the time to complete your work.

2. Divide Your Work into Tasks and Create a Plan with Tasks for Each Day

Once you’ve set your deadline, take out your calendar program. Block out the time you’ll spend working on your product every day. Make the time you spend working on the product non-negotiable.  Don’t forget that writing the EBook or report is only part of the process.  Depending upon the length you may divide the writing into tasks.  There is research, format, a sales page, etc.

But what if you’re very short of time?

If you don’t have very much time, outsourcing is a solution to helping you to get your product online and selling fast.

3. Use Outsourcing: Let Others Do What You Can’t Do, or Don’t Want to Do

You can outsource much of the work of creating your info product.

For example, writing the sales page for your information product might be something that you can do easily and are looking forward to, however if copywriting is hard for you, hire a copywriter. The same thing applies to creating the graphics or e-covers for your website sales page for your product — if you don’t enjoy creating graphics, hire somebody to do it for you.

You’ll find that you can outsource almost anything to do with your information product and it will be reasonably inexpensive.  This need not be as scary or expensive as it seems. There are writers who work for very low prices.  Places like Elance, Freelancer.com and Odesk to name a few are also great places to ask people for quotes.

And as for mini site graphics and eBook covers, there are always people on Fiverr.com who are willing to do these tasks for only yep Five Dollars.

The process of developing your product can be in and of itself very rewarding. The other bonus is that you will be establishing yourself as an authority in your niche. A good long- term goal is to become a known expert in your field. By releasing high quality eBooks or digital courses, you brand yourself. This paves the way for future money -making endeavors.

Find a need, solve the problem, and keep it precise.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with