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Choosing the Right JV Partner

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How To Choose The Right JV Partner

One of the most common questions people have about the JV marketing business is how do they choose a good JV partner to work with. There are a lot of people out there building lists, so anyone who has an offer to promote would have many people that they could potentially work with. However, not all of them are created equal, so you need to understand the simple formula you can use to determine whether or not you should work with a particular JV partner.

 

List Size

The first thing you need to consider when looking at a potential partner to work with is the size of their list. Someone who has a list of just 600 people may not be the best person to work with initially. Usually the smaller the list is the lower the number of sales will be. While this isn’t always true, looking at the list size of the person in question is a great way to rank and start the selection process.

Response Rate

Besides the list size, you also need to consider the responsiveness of the list. Some JV partners have huge lists of ten thousand, twenty thousand, or even fifty thousand people or more. However, if only 1% of these people are actually buying a product then the impressive list size stops being so impressive. On the other end of the spectrum, you may find somebody with a list of only 2000 people, but his list may be far more responsive and 10% of them may actually buy an offer that he recommends.

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So list size is not everything, you also need to consider the responsiveness along with the size of the list before making a decision to work with anyone. Continue reading »

Avoid These Simple And Common JV Marketing Oversights

JV copyCommon JV Marketing Mistakes And How to Avoid Them

There is no question that the word is out about just how profitable JV marketing can be. That being the case, there are a lot of new people jumping into this business with eyes set on making a great income very quickly. The problem is that people are not properly educating themselves before venturing into JV marketing and they are missing some basics and making some fundamental mistakes. Let’s discuss some of the most common mistakes people make and how you can avoid them.

Oversight One

The first mistake countless people make when starting with JV marketing is that they rush through the process of creating a product. The product you create is going to determine how much revenue you can generate and as a result how much money you can make. Therefore, you need to make sure that you invest enough time into properly researching the marketplace before actually trying to create a product. When you actually sit down to create your product, you want to ensure that you include not only enough information, but the specific resolutions or remedies that answer the customer question or solve the customer problem. It is so very important that the customer will be able to get the results your product promises. A good product is a lot easier to get JV partners to promote as well. Continue reading »