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The Top 5 LinkedIn Marketing Dos and Don’ts

linklockThe Top 5 LinkedIn Marketing Dos and Don’ts

Unless you have been living under a rock, you already know that LinkedIn is the world’s largest professional networking site.  It has already attracted over 120 million members and that number keeps on growing.   LinkedIn is a powerful resource that can be used as a means to stay in touch with your valued contacts and also as a way to share ideas, tips and opportunities with a massive network of professionals, like yourself.  So to help you make the most of your LinkedIn, we have compiled a list of do’s and don’ts.

1.    DO connect with people that you actually know.

It is very tempting to create your profile and instantly start inviting all kinds of online professionals to join networks, and of course it can be an excellent way to meet new people, but never neglect your real-life friends.  Immediately after you create you awesome profile, start inviting your friends and professional acquaintances to join your network.

2.    DON’T spam invitations.

I know, I know, you mean well but sending “connect to me” invitations to every profile you come across is rude and annoying.  If you want to connect to a specific someone whose profile you have read, then simply send them a Contact request.  This allows you to gradually build up a relationship with them, instead of instantly expecting them to Connect and start recommending you to others.  It’s less pressure, and you are a lot more likely to make a true contact.

3.    DO abide by the Golden Rule. Continue reading »

7 Nearly Fatal LinkedIn Marketing Mistakes to Avoid

LinkedIn CheckupWe have recently seen a surge in publicity surrounding LinkedIn.  The resulting interest, discussion and inquires triggered  me to briefly define  the seven things that I would recommend you consider.

Marketing yourself, your company, products and services is incredibly easy on LinkedIn, the fastest growing social network for professionals. Unfortunately, too many overzealous marketers create profiles on the social network only to fall flat on their faces soon after. They don’t actually fail, they just don’t end up going anywhere. They fail to make anything happen, which is a huge travesty. To help make things pop for you on LinkedIn, stay away from these top seven mistakes and you will be closer to success than you know.

1.    Not Uploading Your Resume

LinkedIn allows you to create and edit your profile manually, but your resume already has your skills, education and experience neatly laid out and detailed just how you want it. Why not upload your resume to LinkedIn and continue to convey that professional image on the social networking site? LinkedIn will then fill out your profile according to the information listed on your resume and/or CV. Continue reading »

This Bird Can Fly Without LinkedIn

LinkedIn-TwitterYou can call it whatever you want to, but this last week Twitter and LinkedIn have had a very public falling out.  Two of the world’s largest social networks announced an end to their partnership that allowed users to sync updates from the two sites. The official Twitter statement indicated that the site is increasingly focused on “proving the core Twitter consumption experience through a consistent set of products and tools.” This for all intents and purposes means that LinkedIn doesn’t make the cut for that consistent set of tools.

The impact is simply that tweets will no longer be displayed within LinkedIn accounts.

But LinkedIn wasted no time firing back. If you are a LinkedIn user you’ve likely received this email in your in-box from the professional networking company: Continue reading »

6.5 Million Encrypted LinkedIn Passwords Leaked ???

A bad day for LinkedIn….might want to consider changing your password….

 

 

Re-posted from: Mashable (http://mashable.com/2012/06/06/6-5-million-linkedin-passwords/)

Stan Schroeder by 30

 

It’s not a good day for LinkedIn. After reports that its iOS app potentially violates user privacy by sending detailed calendar entries to its servers, comes a report that 6.46 million encrypted LinkedIn passwords have leaked online.

A Russian forum user claims he has hacked LinkedIn, uploading 6,458,020 encrypted passwords (without usernames) as proof.

The passwords are encrypted with the SHA-1 cryptographic hash function, used in SSL and TLS and generally considered to be relatively secure, but not foolproof. Unfortunately, it also seems that passwords are stored as unsalted hashes, which it makes it much easier to decipher them using pre-computed rainbow tables.

In simple terms, this means an attacker might be able to crack many of the passwords using very cheap resources in a relatively short amount of time.

SEE ALSO: How to Change Your LinkedIn Password
While there’s a possibility that the password collection is not genuine, some reports on Twitter add credibility to the story. LinkedIn said on Twitter it’s looking into the issue.

Finnish security company Cert-Fi has posted a warning about the incident, saying it is “likely” that whoever hacked LinkedIn possesses the accompanying user names as well.

If you’re a LinkedIn user, we recommend you change your password right now. Furthermore, if you used that password on any other online service, we recommend you change those passwords as well.

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TECHCHRUNCH

arrsTechnica

 

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Basic LinkedIn Marketing

Basic LinkedIn MarketingIf you want to succeed with LinkedIn marketing, it is important to become familiar with the site and get used to all the new features and nuances that can help you reach out to more people, advertise better and boost your reputation in your field. To help you achieve all of the above and more, here are ten tips to help get you started on your upcoming LinkedIn marketing campaign.

1.    Create A Compelling Headline

When compared side by side with a competitor, your headline should draw the attention and the click. Your headline should showcase your experience, expertise and keyword all in one tight little package. Get this one right and you will enjoy far more profile views than anyone else competing against you.

2.    Upload a Professional Photo

Your photo should be professional and should adequately represent you or your business. If you don’t have any professional photos of yourself, consider hiring a professional photographer. It will be well worth it.

3.    Upload Your Resume, CV and Letters of Recommendation

Your resume is already optimized with your skills, education and experienced placed forefront and center. Upload this information to LinkedIn and supercharge your profile by showing that you are the best in your field.

4.    Expand Your Network

Take advantage of all the ways LinkedIn allows you to expand your network. Let the site search your email account address books, enter email addresses manually, request introductions from others and let LinkedIn recommend others you may want to connect with. Don’t just blanket expand your network. Be a little choosy, but do try to expand your network with quality professionals every chance you get.

5.    Follow Your Competitors

Don’t be left in the dark about what your competitors are up to. Follow companies and professionals and use LinkedIn Signal to keep up-to-date with the latest happenings within your industry.

6.    Use LinkedIn Applications

LinkedIn allows you put various applications on your profile that will boost your profile’s effectiveness and overall image. For instance, Box.net allows you put downloadable content on your profile, SlideShare Presentations allows you to host videos on your profile, and that is just two of them.

7.    Host Events

With LinkedIn Events, or the Events app, you can announce your events and blast that announcement to everyone in your professional network. Do you have a product launch, seminar or webinar coming up? Make sure everyone knows about it using these exciting new LinkedIn features.

8.    Answer Questions

With LinkedIn Answers, you can showcase your expertise and help others with their problems, which will help provide you with a big boost in your reputation.

9.    LinkedIn News

It is always a good idea to keep up with the latest happenings on LinkedIn. You never know when a new feature will be added that will help to boost your profile or image. Keep up-to-date with LinkedIn and always stay two steps ahead of any competitors.

10. Join Groups

LinkedIn Groups allow you to mingle with other professionals and experts in your field. On a social network for professionals, this is where things truly get social. If you want to reach out more, connect with more like-minded people and make a difference on LinkedIn, join a few groups and enjoy the ride.

For more expert tips on how to take your LinkedIn marketing campaigns through the roof, visit

Turbo Charge Your Business with LinkedIn.

For a FREE quick review of things to avoid, visit Fatal LinkedIn Marketing Mistakes.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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A Custom Graphics Cheat Sheet for Social Media

I saw this and couldn’t resist! A popular question, a characteristic frustration, and one of the most difficult tasks as you set about personalizing social media profiles and pages is getting the artwork and branding just right. Every site has a distinctive approach.  They propose different sizes and styles that they prefer when placing artwork on your page. The challenge is that they seldom (for some reason) tell us the dimensions that work best and if they do, you have to hunt through their FAQ’s or search (Google, Bing, Yahoo…) each artwork type for…profile size, then cover size, etc.

This Infographic by San Diego web design is an ideal cheat sheet for those who want their pages to look exactly right. It’s above all useful for those who have to post graphics on a regular basis.

The bad news: Keep in mind that most popular social media platforms make a large change in layout presentation every other week (or so it seems). This means all the graphics you worked feverishly  to perfect for your page(s) become obsolete or vanish from the page altogether.

Optimistically…internet marketers, social media marketers, designers, developers, marketing directors and social media consultants alike will find this helpful. Until, of course, these platforms ‘revolutionize’ again.

Click the image to download the PDF version for an easy reference.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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9 Reasons Why LinkedIn Marketing Just Makes Sense

LinkedIn MarketingInternet marketers everywhere are always searching for new ways to reach out to online audiences and get noticed. The following are nine reasons why, if you want more exposure, leads, customers and sales, you will definitely want to use the social network for professionals: LinkedIn.

1.    Your Competitors May Have Profiles

LinkedIn reached 100 million users early last year and the social site continues to grow every day. Don’t let your competitors get the one-up on you. Make a profile on LinkedIn today and prove that you are a force to be reckoned with.

2.    Profiles Of All Fortune 500 Executives

This just goes to show you the caliber of professionals that have profiles on LinkedIn. By creating your own profile, you could soon be rubbing elbows with luminaries in your industry.

3.    No Need To Hide Your Business Dealings

On Facebook, Twitter and other social networks, you typically have to mask your true marketing and advertising intentions. Not on LinkedIn. It’s a social site for professionals by professionals. Everyone on LinkedIn is talking about business so your business dealings will feel right at home.

4.    It’s Made For Networking

Facebook and other social networks are about connecting, but it’s more about friends and followers. LinkedIn is all about connecting with other business-minded professionals. By expanding your network on LinkedIn, you never know what kind of opportunities will come your way.

5.    Great Source Of Market Information

If you are conducting market research, you will find that very easy to do on LinkedIn. You can use LinkedIn Answers to see what types of problems people are having, you can keep up-to-date on the latest happenings with professionals and companies in your industry and you can even conduct polls to get inside the mind of your audience. Never before has market research been so easy.

6.    Two Words: Professional Groups

Professional groups allow you to rub elbows with others in your field. By engaging in conversations in professional groups, you will become more well-known, you will be able to showcase your expertise and you may meet some connections that turn into big opportunities somewhere down the line.

7.    Free Service With Paid Options

LinkedIn is free to use for the basic service, which pretty much allows for full functionality. Of course, there is a paid option that gives you even more ways to boost your prominence in your field.

8.    Applications Make LinkedIn Versatile

With LinkedIn Applications, you can create a profile that does pretty much anything you want. Display videos and slide shows right from your profile, provide downloadable content, announce events and more.

9.    Affordable Paid Advertising

LinkedIn has ventured into the PPC market with affordable LinkedIn advertising. For as little as $10 per day, a LinkedIn ad can bring in more profile views, product sales and service contracts, and a whole lot more.

If you want to rise to the top of your field, LinkedIn will make it simple and easy. If you want to learn how to use all of LinkedIn’s features to boost your profile and your overall market image, visit

Turbo Charge Your Business with LinkedIn.

For a FREE quick review of things to avoid, visit Fatal LinkedIn Marketing Mistakes.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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