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Guarantee Your Membership Site Stays Profitable

250x250sHow To Guarantee Your Membership Site Stays Profitable For Years

First, some records to set straight….

Social Legend #1: Membership Sites Are Easy To Start, Low-Maintenance, And Require Very Little Work

Seriously. Give this some thought: If you had an option to pay for your desire once, versus paying for the same desire multiple times every year, which option one would YOU pick?

Exactly.

It’s BECAUSE of this your customers’ expectations will be “higher-than-average” and for good reason — they’re paying the same price every month so naturally they expect new content or an on-going service that MATCHES what they paid the month before — and quite frankly…

that’s no easy task.

Don’t get me wrong, this can be FUN or a pain (depending on you and your own interest in the niche you’re in), but it’s still work to maintain and look after.

Social Legend #2: All Do Is Get The Customer One Time And It’s Auto-Pilot Income!

You’ll rarely see a salespage that claims to teach how to set-up a proper membership site tell you the truth, and the truth is…

they drop out often, for reasons you can’t identify nor explain.

Common reasons customers dropout is because the content wasn’t good enough, little to no interaction while a member, or it’s inconsistent with the promise they brought into in the first place.

Regardless, the idea that you’ll never have to look for another customer is simply wrong! The total “opposite” is true — you must ALWAYS attract new customers because as older customers dropout faster than you think.

Sure, there are ways to keep old customers on board for several months (even years) at a time (and there are plenty of “how to” courses out there that show you how), but when you’re just starting out chances are you’ll ease your way up to keeping more of your old customers.

Social Legend #3: A Membership Sites Is A Business Model…

And nothing could be furthest from the “truth”, because…

The membership model is a structure for product delivery and receiving payments using the “core” fundamentals of the business already in-place. It’s like an “add-on”.

For example: if you don’t understand your target market, don’t give something to your market they WANTS, and if your information is lacking in detail and quality — a membership model won’t “magically” fix that.

In other words, you can’t furnish your home without a place to stay, you can’t replace your wheels without a car to drive, and you can’t make money with a membership site without a solid foundation to build up on

So, it may seem obvious but, the first thing you should do is…Offer on-going customer support.

If you’re going to charge people monthly for related content, they want the comfort and support you’ll stand by your membership and the content and that you’re not a flake only out to take money but give very little value in return. Next…

Update your products regularly to keep current customers (and new customers) happy.

Have you ever seen content that’s clearly “outdated” and out of touch?

It’s enough to make me bleed tears of frustration. For example:

I’ve seen membership sites tell their subscribers to do things that, at one time, was okay and legal to do — but could now get you thrown in jail if you tried it in this day and age.

I’ve seen some of them tell people to take PLR content, slap their name as the author, and put it up on article directories (an outdated method that doesn’t fly anymore in the 21st century)

And, I’ve seen a few talk about how much money can be made with Google Adsense income even though the system is almost extinct as people avoid those little blue links at the bottom of every spam blog.

All the reason to make sure your content is “up to date”! And…

Make sure it WORKS.

Again, pretty obvious, right? Well, not really. Not when there are so many “broken” membership sites people unhappily pay good money to join that, if fixed, could make the owner a fortune. You would be amazed at the number of membership sites that dissolve because the owner did not bother to log-in as a user and check their work — but I digress. That’s THEIR problem.

…one which YOU should make sure not to deal with.

You don’t want to deal with minor mistakes like subscribers not being able to log-in, lag time, or frequent updates that shut the membership site content down for long periods of time and leave them hanging out to dry.

It frustrates paying members and cause cancellations and mass refunds. Be sure it never happens on your watch and you’re golden.

For a more detailed, step-by-step instructional guide on how to maximize your profits using membership websites — check out Membership Sites for Massive Profits or, to peak your interest get this free report Turn Your Content Into $1000s Per Month.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Considering a Memberhip Site? First, consider some basics.

Membership-SitesThere is a lot of good information available regarding membership sites.  Sure you need to focus your membership website product idea, determine your target audience, quantify the economics of your membership website, and prepare a detailed membership website content plan, amongst others.  But in my opinion, you first need to establish your intent and understand your customer appeal.

By intent, I mean really mean are you passionate about your subject. Sure, the outcome is to earn a living at it, and that is important.  But are you all in?  When I say customer appeal, I am simple questioning your commitment to provide good content and a working site.  Are you ready to service your customer?

So before you start, I would invite you to consider these couple of things. I’ll tell you right now they are fundamental and likely obvious, but your acknowledgement and dedication to them will frame your success.

Basic Number One: Respect.

No one likes to be led on to believe one thing, and then experience something else that is the complete opposite; that under-delivers on quality and expectations set by the marketer.

Setting up a membership site for profit is a good thing, but you first you must…

Treat each person like the most important person in the world! Continue reading »

Membership Websites ─The Best Internet Business Model?

Membership SitesWith the information highway opening doors to so many new places for Internet users, consumers are now able to find what they want when they want it at the click of a button. While they’re at it, they can also join membership sites to get the information they want on a regular basis to feed the never-ending need for ‘MORE’.

Because of the popular demand from these hungry consumers, an excellent choice of business is the humble membership site… Therefore one of my latest training packages focuses on creating and starting up a profitable membership site business.

It is an insightful training package that teaches the novice exactly how to get started with a membership site business, and provide fresh content to engage members and keep them paying for more each month.

I would hope that by reading this guide, you’ll learn how easy it is to get started — even if you thought it was something beyond your capabilities… Because I guarantee you it’s NOT!  You can get a free report that will provide an initial understanding at Turn Your Content Into $1000s Per Month!

For now, one of the biggest mistakes I see most membership site owners make is they TRY to sell a membership site — and no one wants to join it even if it were wrapped up in a pretty pink bow and tossed under a Christmas tree.

Bottom-line, if you’re trying to sell a recurring problem (monthly payments to you in your bank account), you better have the goods to “back it up” and make THAT problem look like nothing compared to the problem you’re helping them solve in your membership site.

It doesn’t matter if you want to create a membership site in the stock, make money from home, golfing, weight loss, weight gain, or dating market — these 3 CORE fundamentals apply to any niche market:

Fundamental 1: “Give Away FREE Stuff” — Not just any stuff. Good stuff. Stuff related to your target market via a squeeze page to collect email addresses for future updates and promotions.

Give them a “no-strings-attached” relationship and simply offer to help them ease the pain of their problem by opting in for a free video, report, or consultation.

Fundamental 2: “Make Your Offer Irresistible” — If you got the guts (and I know you do), you will stand by your membership and take virtually ALL the risk off the potential customer.

How do you do this? Simple. Give them a 14-30 day risk-free $1 trial. This shows a few things. One of which is “confidence” and a strong psychological belief that you have the solution to their problem.

Fundamental 3: “Deliver MASSIVE Content” — also known as, “over-delivering”. If you want to make the best money, you have to strive to want to be one of the best.

No. Not the best in the world. But the best in the marketplace, and believe me, getting to be the best at this is NOT as hard as you think — if you’re willing to take it to that level.

Price Methods to Maximize

The price you charge to join your membership will MAKE or BREAK you, or earn you a monthly income — almost that quickly.

I’ve seen people who have the highest quality content, the BEST marketing campaign, and have the strongest target niche market who will devour everything they touch fail.

Why, because if you get the pricing wrong, it could turn into a disaster just as fast as you thought it would be a surefire homerun.

If it’s “too high”, it’ll put potential members off (especially when compared to other places where the content may be of higher or better quality).

It’ it’s “too low”, you might get a ton of subscribers but will barely break-even and marketing costs will eat into your profit margins.

Solution?  Do your homework, realistically asked yourself what your market would be willing to pay and then…TEST! TEST! AND TEST SOME MORE!

“Okay”, you would say. “Other than the obvious, what other solutions will maximize my membership subscriptions and keep profits high without my sacrificing subscriber base?

Good question.

Here’s a couple pricing guidelines I discovered to boost subscriber rates and increase profits at the same time below:

Price Guideline 1: “Exclusive Content Rules” — And…the more exclusive it is, the more you can charge (supply & demand). You’ve seen examples of this with consistently winning stock traders like Timothy Sykes or Vince Stanzione.

Price Guideline 2: “Beware Of Psychological Price Barriers” — It’s better to charge $14.95 than $15, or $19.95 instead of $20.

Don’t ask why. I don’t know. All I DO know is that it “works” and, the difference is small, yet significant enough to mention here.

Also, and I mentioned it earlier….

You can offer “trials”, but make sure you get CREDIT card details (not debit) and tell the customer before the trial starts they agree to pay AFTER the trial is over unless you receive written instruction NOT to do so.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Stop! Members Only!

MembershipThe subject or the “opportunity discussion” around Membership sites comes and goes like the seasons. When the landscape is measured and marketers have time to reflect, the recurring revenue site raises its head.  It is true that with all the bleeding edge and innovative social media stuff floating around each day, we forget that sometimes the basic Membership site is a straightforward alternative to the hype.

First, let’s cover two of the most common questions I get about running a successful membership site I thought you might be interested in learning about for yourself to apply to your own program.

Without wasting a minute of time, let’s dive right in to the first one:

Question #1: “Is There Enough Information Out There To Build A Membership Website Around?

It depends.

Depends on the niche you choose. Depends on the market. And depends on research you do and any personal experience or expertise.

Generally, you want to be sure that whichever niche you choose has enough information for you to build a membership site around.

In MOST niche markets, you will never have to worry about running out of content, therefore the answer to your question is “YES”. Also, this may come as a surprise to you…

A lot of the information in some of most profitable membership programs can be found — anywhere. So, why do people pay people like you money for the same information?

Because most people are lazy, unfocused, and don’t have the time (nor want to spend it if they do have it) looking for it themselves. That’s a good thing. For both you AND them.

Which leads us to your next question…

Question #2: How Long Should My Membership Website Program Last?”

A time-line of 3, to 6, to 12-months is the “max” you should ever have your membership program go for. Think of it like this:

It’s like running a race where they know exactly how far they need to go before reaching the finish line.

If you can, try imagining an open-ended race with no end in sight. The starter gun fires off but you don’t know where to run, how far to run, and if it’ll ever end. With no real goal to reach for, how could you possibly get ahead?

You can’t. Because essentially, you’re running “in circles”. And, eventually YOU would get tired of the “runaround”.

Giving people a goal (even if it means the end of monthly payments) will actually bring them BACK for more — maybe not the same membership, but a different product, or service of some kind — so you’ll never really “lose” a customer who met his or her goal, you’ll get their respect, and you would have SOLVED their problem.

Let me add two things…(1) there are exceptions,  like ongoing training in a constantly changing and innovative industry; (2) if you are not familiar with Membership sites and need a more detailed, step-by-step instructional guide on how to maximize your profits using membership websites – you might check out Membership Site MasterPlan for Massive Site Profits.

If you would like to discover how to utilize membership sites for extended profit, I have an excellent Free report that you can get at Turn Your Content Into $1000s Per Month!

For now, here is the  #1 Secret …

Remember that people join your membership program because they want YOU to solve their problem and, they put faith in you to deliver on helping them get rid of their troubles, fears, and anxieties — forever.

Did you catch that? It’s “key” to running profitable memberships. Here it is again:

They want you to actually HELP them — not TELL them HOW they can solve it by themselves.

I just told you WHAT the secret is, but do you want to know WHY it’s number one?

The reason why most membership sites fail is because they spend more time telling people HOW to do something, instead of WHAT to do.

Telling people “how” to do something doesn’t actually solve any problem or give them solutions. It gives them “options”. And options are the last thing people want when they want rock-hard concrete solutions.

Are you following me? Great. Here’s a short example of the difference between telling people HOW to do something versus “showing them how to do it (the right way):

Travel back in time to your early childhood and sit in your old classroom chair in the woodwork shop. Your teacher, “Mr.Woodwork”, says you’re going to make a chair and gives you the wood.

If he says, “Now, make a chair out of these pieces of wood I just gave you”, does that help?

Not really. Instead, what you really need is “put this wooden piece here. Mark your spot here with a circle. Take this army knife and wedge it between here. Pick up that chisel and carve here…etc”

I think you “got the point”. It’s detailed. Presented in a “step-by-step” format. And …it’s EXACLTY what membership subscribers want from YOU. Fair enough? Of course it is, because you would want the same instruction and attention to detail if you wanted to develop a better gold swing, lose weight, or get more dates.

Your subscribers want the same. Because in the end, we never really want to figure out everything on our own — that’s why they will pay you monthly for that instruction, as long as you are committed to helping them solve their problems.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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