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Content Marketing Social Media Distribution Map

Actually saw this on Overweb’s Facebook page…this really puts all the pieces together.  You can click on it to download.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Back-End Sales- Starter’s Series VII

Profit with backend salesAs an online business owner you should give serious consideration to your use of back-end offers.

A back-end offer is simply a product or service that is suggested to your customers after they have already purchased something from you. Some back-end offers are presented immediately after your customer makes a purchase. Others are “trickled” out to them via follow-up emails and special sales or new product announcements.

The back-end offer should supply the answer to the question “what’s next?” It should be related in some way to the original product, and the most successful back-end products are higher-priced accessories that make it simpler, easier, or better for the buyer than simply having the original. Simply, a back end product should further enhance the original product.

Back end sales are much easier to make than an initial sale, since you have already acquired a willing customer. In fact, once you have a series of back end products that yield consistent revenue, you may even be able to afford to take a loss on the initial sale.

For example, take a look at the infomercials on late-night television. Many of these actually lose money initially. However, you will then be sold a variety of add-on items to make the first product work more effectively or efficiently, and will be sold a subscription offer, vitamin plan, etc…  This is very lucrative.

To be honest, I really dislike a lot of the back-end tactics they use on those infomercials. I realize why they use them — they are very profitable — but I always get the feeling they’re trying to squeeze me dry.

As a result I decided a long time ago to take a more relaxed approach to back-end sales. And fingers crossed…it has worked very well for me.

I’ve compiled a list of the important aspects of back-end sales that have served me well over the last few years. If you do any sort of business online, you need to give serious consideration to both what you offer on the back-end and how you offer it. Continue reading »

How to Get Website Traffic- Starter’s Series VI

Website TrafficGetting website traffic is an ongoing chore that requires regular and ongoing maintenance. While you’ll find lots of details on some great strategies within our site, in this discussion I want to go over some of the basic strategies that work quite well.

As a marketer who has chosen to spend very little on advertising, I to utilize only the most effective low-cost and no-cost traffic sources available online. I’m happy to share those traffic sources with you so you can try them yourself. They all work very well and cost very little if anything…

Search Engines such as Google, Yahoo and Bing

The search engine Google.com, the web’s top search engine delivers a high quantity of high-quality traffic to my sites. There are no big tricks to top ranking either, at least not any that will work in the long term. By using the SEO strategies detailed within (SEO, Improve Traffic), you’ll be able to properly optimize your site with the right keywords for your niche. The rest happens by getting quality links to your site from other sites. The more quality links you attain, the better the ranking your site receives. It’s that simple. Continue reading »

Copywriting Is Everything Starter’s Series V

Great copyIf you have yet to experience success in business, chances are, you don’t realize the impact of a great sales letter. In fact, even with my early success, I didn’t know the true potential of sales literature for years — until I worked with an advertising expert and actually experienced the blast of sales a well-written letter can bring. Actually, if I had to rank the importance of each section in this series, I would rank sales literature on top. It’s that important.

So how does one craft an effective sales letter? It does take practice. But there are proven formulas that you can use to get started. Of course you could hire a professional copywriter if your budget allows. But I’ll assume that is not the case, and share some of the more important aspects of writing sales literature that closes the deal.

The first thing you need to understand is that even a perfectly written sales page might only close one sale out of every 50 or even 100 website visitors. That’s just the nature of the web. There are plenty of people who almost never buy anything. They only want free information. That is just part of the business, and that’s OK. However, there are people who will invest their money in you or your product, if you can convince them that you can help them save time, save money or make more money.

So not only do you need a solid product or service, you need a way to convey that message to them. And well-crafted sales literature does exactly that. Here are the strategies I use which work very well. Many of them I have learned along the way and many I developed or tweaked into my own formula… Continue reading »

THE CORE – Starter’s Series IV

optinLet me describe briefly one of the most underutilized aspects of a web business, but perhaps the most potent and easy to use. It can be virtually automated and can quite simply make the difference between your success and your failure.

Got your attention yet?

When doing business online, you absolutely must take advantage of the strategy I call the CORE – Carrot, the Opt-in and the Relationship Enhancer.

Here’s how it works…


The Carrot:

Whether it is your website or blog, you offer something enticing to all your visitors. It can be special report or eBook packed with must-have secrets about your niche, or simply an ’email course’. It must be a mouth-watering offer, presented professionally and attractively. Continue reading »

Your Own Site – Starter’s Series Part III

How to Creat your Own siteFor those of you who pursue the affiliate route, there is a follow-up question I get repeatedly …

“Jerry, do I really need a site of my own? Since I got a free website address with the last affiliate program I joined. Can’t I just use that?”

My answer is forever the same…

No matter what you plan to do online, you absolutely will need your own custom web site. And don’t be concerned, you can accomplish this sometimes intimidating feat without paying big bucks.

The total cost of setting up a superb, custom web site can be less than a hundred bucks and some of your time. Once your site is up, the only ongoing costs are monthly web hosting charges averaging $5 – $15 dollars per month, plus yearly domain fees of $15 or less. Now that’s pretty inexpensive to start your business!

So, here’s an outline of the website building process.

Step 1. You know by now I like Mind Maps – no matter what – write something down on paper.

Write down what you want to talk about at your website. Don’t worry about the actual look right now, just figure out what your basic web pages will be about. A few examples would be a Home page containing lots of great content about your main topic, a Sales page for your best product or service, an About page that describes your company or yourself, a Contact page with contact information and perhaps a Free Info page that offers free information about your area of expertise.

Step 2. Now let’s get on your computer.

Once you have a fundamental idea of what your site will contain, we can now take that information from step one and enter it into your computer. There are several ways to do this. If you are a programmer – well you are likely not reading this – so let’s consider the easier methods. Continue reading »

What To Sell? Starter’s Series Part II

Sell or FindWe discussed finding a niche a few days ago. As soon as you’ve found a niche market in your area of interest, the next step is to create or find a product or service to sell. It is pretty obvious that when you are deciding what you’re going to sell online, you can choose from two strategies – create or find – or choose both…

Creating a Product or Service

Selling Existing Products and Services

While I believe that creating your own product or service gives most small businesses the best chance at success, it does takes a bit longer. Let’s do a broad-spectrum review of each of our options.
Creating Your Own Product or Service

I prefer the creating products strategy since it gives me complete control over exactly what I sell and how much profit it yields.

I typically market information and services. I create my products and services based upon knowledge and research.  Using my laptop and mostly free software, I then shape them into many different marketable formats including print books, eBooks, software, member sites, and advertising services.

If you have information to share, or have the ability to research and gather information on a niche topic (and we all have that ability!), you can earn money using this model. For centuries, people have been making money providing information and related products and services, and this reality will continue forever.

It all boils down to helping people save time and money.  You provide a product or service that allows them the option to avoid learning something the hard way – through research of their own. Essentially, you do the research, or share what you already know, and sell the help people need. The bigger the need for your specialized information or services, the higher prices you can demand. Continue reading »