Creating a product review website is an excellent way to earn extra money online. The reason it works so well is that you are by design targeting buyers instead of “tire kickers.”
This category of visitor is much different and here is why. When people have a problem they usually research the solution. After they determine possible solutions, or decide on a solution to their problem then they typically start researching different products that provide the solution. At this stage of the buying process the visitor is much more likely to make a purchase.
When you create a review website you take advantage of these ready to buy visitors and you will find that your visitor to sale ratio will be much higher.
When you are “shopping”, how do you choose the products you buy? Do you simply believe all the fantastic things a merchant says about their own product? Or, do you ask your friends for their opinions and look for independent product reviews before opening your wallet?
If you’re a savvy buyer (which of course you are), then you put more value in your friends’ opinions and independent product reviews.
Particularly as affiliate marketers, we will become much more successful when we approach our web site visitors as friends and take the attitude that they too are savvy buyers. You must build trust…..Keep that in mind.
If you are not currently in an affiliate program or have a specialty blog, you will need to choose a niche.
After you have an affiliate relationship or niche all you need to do is start writing some product reviews. Don’t worry about writing a bad review. If the product is bad you don’t want to over hype it.
Just write a good review if the product is good and if the product is bad refer them to a better affiliate product in the review. You might say something like “XYZ product didn’t meet the criteria to get our seal of approval but ABC product is everything that XYZ product isn’t. Read our full review to learn more!”
I recommend having a theme based niche website where you have a “top recommended” product on every page above the fold. You can simply promote the best product at the top of every page. This will enable you to monetize your site even if you write negative product reviews.
Make sure to target buyers with your content. Target buyers through the keywords you choose. Here are some great ideas for keywords.
Keywords for product reviews
•[Product Name] Review
•Buy [Product Name]
•[Product Name] Scam
•[Product Name] Complaints
•[Product Developer] Name
•Amazon Best Sellers
•The brand or company name
After you select a keyword, typically “[Product Name] Review”, you will want to make sure you do the proper on page optimization.
Product reviews can be either stand-alone or comparative. The first type concentrates on a single product, while the second is an evaluation of similar offerings that allows readers to choose which product best suits them.
Before you begin to write a product review, you’ll need to assess or evaluate the product. I favor endorsing products that I’ve actually used, particularly if they are information products. However, buying a product isn’t always possible.
If that is the case, do what your customer would do. How do you review eczema medications for your skin care site if you don’t have eczema? If you have some friends or know of someone that has that condition… ask them to tell you what worked for them.
If you can’t find out that way, search Google, Bing, etc. for “consumer reviews” + “eczema cures”. Read as many as you can to come up with three to five effective products (that have affiliate programs).
Once you’ve collected information about the product, it’s time to start writing that product review.
For some advanced product review methods — check out Profit Pulling Reviews Made Easy where you can learn how to earn a healthy part-time income using 5 proven product review models. You can also read Get Paid For Writing Reviews, a completely free report to get you started.
Remember, the trust theme mentioned above…. you should always accurately represent a product. Not only is it dishonest to make outrageous claims about a product so someone will buy through your affiliate link but it is also illegal.
Here is a quick overview and template for now…
- state the problem to be solved, and introduce the product as a possible solution
- provide a single sentence summary
- do not provide details
- capture the reader’s interest and give him a hint about the article’s contents
- describe what the product does and how it works.
- while showing your appreciation or disapproval of the features and process, the underlying intent is to describe “what it promises.”
- go into detail about what you like, and what you dislike (likes should precede the dislikes)
Tell someone with certainty: is this worth the money? Don’t waffle; the reader has made it this far through your article because he wants to know if this product is worth his money. At heart: if this was your money, would you buy this product? Tell the reader so, and explain why.
Questions to answer
- What does the product promise?
- How well does it achieve those goals?
- Is it a good value? for whom?
If you are interested in a template for a stand alone or comparative analysis consider this:
||Product 1 Review
||Product 2 Review
||Product 3 Review
|Who Would Buy This
|Value for money?
|Where to buy
Product Review: (KEYWORD PHRASE)
Company: Amazon via seller JOHN DOE COMPUTERS (if applicable and if so, give their feedback rating)
Price/Range: (If you are reviewing an affiliate product you may have to give a range here; it is likely against TOS to name a exact price)
Who Would Buy This: Those shopping for (keyword phrase mentioned)
The purpose of the modified keyword phrase is………. Filled with lsi keywords
paragraph 1 with keyword in it
paragraph 2 with lsi words
paragraph 4 if needed
Cons: pick a minor fault but have a remedy for it and include variant of keyword phrase
(The pros and cons can be rewritten from the information on the page or from customer reviews. Do not copy…. rewrite)
mention the policy or if they do not have one, say so. Be honest here
Value for money?
The KEYWORD PHRASE… (A few words on why they must buy it ang go over some pros again)
Where to buy
Click Here To Buy: link to product
Click Here Read Reviews: link to reviews
Hope that helps for now, let us know if you have some other thoughts.
Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with Jerry on Google+.