How to Use Snapchat for Business
By Eva Gantz
Published September 24, 2015
Are you interested in using Snapchat for your business?
Wondering how to integrate it into your marketing?
Snapchat presents a unique opportunity to reach a new audience that is receptive to clever, creative marketing.
In this article you’ll discover how to use Snapchat in your social media marketing.
Why Use Snapchat?
Snapchat is the fastest-growing social network with more than 100 million daily active users. Of the businesses that market on social media, most use Facebook, but only 2% use Snapchat. The lack of competition on Snapchat means that your business has a great opportunity to stand out and shine on the platform.
Unlike other social networks, it doesn’t matter when you post content on Snapchat. Your snaps will never be buried in a busy timeline; they stay unopened until your followers have time to view them. After snaps are opened, they’re available for only 1 to 10 seconds.
Snaps disappear so quickly, so you may be wondering if Snapchat is worth the effort. If you think about it, most social content is viewed right after it’s posted. Content tends to last longer on platforms like Pinterest and Tumblr, but it’s far more common for social posts to have a short shelf life. Snapchat makes this short shelf life an explicit part of the platform.
Because snaps vanish after one viewing, you have users’ undivided attention. In this way, disappearing content is actually a boon for marketers.
Here’s how to get started integrating Snapchat into your social media marketing.
Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with Jerry on Google+.