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Business Social Bookmarking

Social Bookmarking BusinessSocial Bookmarking and Your Business

When one says social bookmarking, most people think of a system that allows them to share links to webpages, videos, articles, podcasts, photos or other types of content they like with their friends. While social bookmarking is all of this, it can also be a powerful tool for a business because it offers business owners a way to connect with their target market and show their expertise.

However, as with any marketing channel, there is a right way and a wrong way to do things. First of all, you don’t want to spam links all over a social bookmarking site. If you try, you can be certain everyone will avoid you like the plague. And your goal isn’t just to get backlinks but to get people to read your content and follow you. Continue reading »

Social Bookmarking- Does It Still Work?

Social BookmarkingDoes Social Bookmarking Still Work?

After so many algorithm updates and so many sites getting penalized by Google and losing their rankings, many people are wondering whether or not social bookmarking is still an effective marketing strategy. It’s a valid concern, since so many people used this approach to generate backlinks.

The problem is that their approach was not exactly the most favorable for success. Since most people used automated systems to create hundreds, even thousands, of backlinks, it shouldn’t come as a surprise that the search engines caught on to what was happening and penalized these sites in the process.

The good news is that social bookmarking is probably even more effective than before, as long as you do it the right way. So, what is the right way? Firstly, you need to become an integral part of the community. Then you need to offer value –  and only then should you be sharing your own content to build backlinks and drive traffic. Continue reading »

Social Bookmarking for Business

social-bookmarkingA Quick Overview of Social Bookmarking for Business

Got some basic questions after our last article, so here is a brief synopsis.

Social bookmarking refers to a web service that allows you to tag or bookmark online content, whether it’s an article, video, podcast or photograph, allowing you to save it for later viewing as well as to share with friends and acquaintances.

These bookmarks can be tagged with custom keywords so that other people can find them on the social bookmarking websites. They can then be sorted according to tags, date shared and category. Furthermore, you can include descriptions for each bookmark, which can help to attract even more viewers.

Clearly, social bookmarking can be a powerful tool, if one goes about it the right way. Unfortunately, many people think it is completely ineffective, but that is because they are still using it as they were a few years ago, when spamming links to dozens if not hundreds of social bookmarking sites was not only acceptable but even recommended so people could get as many links as possible to their sites or even to their second-tier sites.

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Benefits of Social Bookmarking

Social BookmarkingA Few of the Benefits of Social Bookmarking

Social bookmarking has been much maligned, with many stating that it is no longer effective, especially since the algorithm updates that changed much of the internet marketing world. However, the fact is that it is probably even more effective than before, as long as it’s done properly.

So, if you are looking for an effective way to market your business online, you should seriously consider social bookmarking since it offers a wide range of benefits, including increased exposure, targeted traffic and fast indexing.

Increase Exposure with Social Bookmarking

Being a social platform, you can greatly increase exposure for your website and content. If you have established yourself as an important part of the community, you can bookmark your own content and your followers will do the same, until a snowball effect is achieved and more and more people learn about you.

Of course, for you to take full advantage, you need to make sure you are creating content people will want to share. That means you should never post fluff or filler and always make sure the information is useful and your content is engaging. Continue reading »