When one says social bookmarking, most people think of a system that allows them to share links to webpages, videos, articles, podcasts, photos or other types of content they like with their friends. While social bookmarking is all of this, it can also be a powerful tool for a business because it offers business owners a way to connect with their target market and show their expertise.
However, as with any marketing channel, there is a right way and a wrong way to do things. First of all, you don’t want to spam links all over a social bookmarking site. If you try, you can be certain everyone will avoid you like the plague. And your goal isn’t just to get backlinks but to get people to read your content and follow you. Continue reading »