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Why Nobody Likes Your (Written) Blog

VlogWhy Nobody Likes Your Blog

As is evidenced by the massive amount of video content uploaded to YouTube every minute, Internet users have become more engaged by video than ever before. And while YouTube was launched in 2004, it did not explode in popularity until some time after 2008. The main reason for this was because most computers were not fast enough to keep up with live video; it demanded too many of the computers resources. This, in turn, made video playback a painful process. Videos were slow to load and the quality was rarely very good.

Fast forward a few years and things have changed dramatically. All but the cheapest computers on the market have processing chips capable of handling high-definition video. More importantly, virtually everyone has access to high-speed Internet, which is equally important to consuming high quality video content. As technology has shifted, the combination of powerful chips and high-speed Internet has led web surfers to consume more and more video content than ever before. And regardless of whether you think this is a good or bad thing, the increase in video consumption has led to a decrease in text consumption. Continue reading »

Thinking About Trying Your Hand At Video Marketing?

video-consider itYou’re Not Alone If You Are Considering Video

Looking for new ways to promote your business or increase brand awareness?  If you have been thinking about trying your hand at video marketing to boost business, you’re not alone. Marketers everywhere are experimenting with different tactics in an effort to drive more traffic and boost sales.

To help you gain the exposure and authority you desire, let’s start with one important thought: Create a connection.

You see, video allows you to really increase the level of trust prospective customers have in you and your business. Use the power of your videos to gain that trust and you’ll see results every time.

Video marketing isn’t difficult. But you really do need to get your strategies right in order to succeed. To help you out, I’ve compiled plenty of video marketing tips you really should check out. You can find them by visiting Video Marketing Profits. For now, here are some observations that will facilitate your efforts.

What Is The Best Length?

Today people are constantly bombarded with information and as a result have short attention spans.  This means keep your videos short and simple!  Your video should be no longer than necessary to effectively express your idea or message.  As a rule of thumb, keep your vides under 2 minutes. The only exception to this rule is for demo videos or instructional videos that take longer to teach.

Editing Your Videos Continue reading »

Video Marketing Tips to Help Seize Your Audience’s Attention

Video Marketing TipsVideo Marketing Tips to Help Seize Your Audience’s Attention

If you want to succeed at video marketing, you will need to learn how to create compelling videos that appeal to your audience. To do this, you should study the experts who came before you. The following tips should help you create compelling videos your prospects and customers always respond to.

Keep Them Short

Don’t bore your audience to death; keep your message short, sweet and simple. Deliver your message and that’s it. Your audience will appreciate you for it and you’ll be more likely to get them to view your videos until the very end.

Don’t Just Read the Words

Some video marketers choose to put words on the screen and just read along, hoping that the audience will follow accordingly. Actually, this causes people to tune out. Why read the screen when they can listen or vice versa? Instead, mix it up and force your audience to listen and watch at the same time.

Learn From the Competition

The best way to stay ahead of the game is to watch competitor videos, take away what works and use that information to make your video marketing pieces even better.

Copy Tags Continue reading »

Video Marketing Tactics the Experts Don’t Want You to Know

Video Marketing TacticsVideo Marketing Tactics the Experts Don’t Want You to Know

Video marketing isn’t difficult as long as you know exactly what to do. If you want to learn the ropes quickly without having to make mistakes along the way, you could do worse than follow the experts. When you take a few pages from the video marketing expert’s handbook, you just might gain the ability to take your efforts above and beyond. The following tips not only come straight from the experts, but they’re also the tactics the experts wish you’d never learn.

Get Your Audience Involved

If you want your videos to make a big impact, you might want to get your prospects and customers involved in the video marketing creation process. For example, you could ask your social network friends and followers to Continue reading »

Video Marketing 101

Video Marketing 101Video Marketing 101

Small businesses are quickly discovering the effectiveness of video marketing as a marketing tool.  YouTube is leading the way to online video viewing and the amount of web traffic to their site is only expected to increase in the future.  It’s safe to say that video advertising is here to stay.

There is really no better way to build a strong, personal connection with your prospective customer base.  Videos help increase knowledge about your products, establish you as an authority in your industry, and help build trust amount prospects and clients alike. If you are looking to enhance your online visibility and get a leg up on the competition, these tips will help set you on the right path.

Video Marketing-Getting Started

Your overall marketing strategy will help you determine the best way to approach your video advertising campaign.  Be sure to set specific goals as well as a way to determine the success of your efforts.  A good place to start is by adding a video to your homepage.  This video should be used to welcome viewers and give a short introduction to your company and services.  Remember you never get a second chance to make a first impression, so be sure to take the time to make an effective video.

Next, you should focus on your about me page, and don’t let the name fool you… it should really be about them!  Discuss the benefits customers receive for choosing your services or products.  Focus on your viewer and tell them what you can do for them to solve the problems that he or she is currently facing.  Keep it short and to the point.

Tutorial Series

Another popular use of video marketing is to create a tutorial series to showcase your expertise.  Create a short series of about 90 second videos and share your best tips and techniques.  Post these videos on your YouTube account or even your own website.  This is a quick an easy way to establish trust and credibility with your target market.

Interacting With Your Customers

With so much video content online today, it is important to keep your video marketing campaign engaging and compelling.  The best way to set you apart is to stick to relevant topics and keep a fun and entertaining tone.

Showing yourself on camera creates a personal connection with your viewers and is one of the best tactics for showing off your services and know-how.  You can also use off-camera screen casting for instructional videos or product demos.

If you are looking for a great free resource for Video Marketing have a look at Master The Art Of Video Marketing.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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How Well Do You Know Your Video Marketing Audience?

How Well Do You Know Your Video Marketing Audience?

For video marketing to be truly effective, you must know your audience inside and out. How can you create compelling videos if you have no idea what compels your audience? For video marketing to work and for you to sell out and earn more from each video marketing piece you create, you must engage in lots of market research. If you don’t know your audience and you just start creating videos on a whim, you’re not going to go very far. If you delve into the minds and ambitions of your prospects and customers, however, you’ll soon see just how effective video marketing can be.

What Does Your Audience Want?

The first goal of a video marketer, or of any marketer for that matter, is to find out what the audience wants and needs. What goals are they trying to reach? What is holding them back? What problems are they facing? Once you find this information out, video marketing will become that much easier. One of the best ways to find out what your audience is into is to monitor some popular forums and social networks in your niche. Continue reading »

8 Steps for Better YouTube Video Marketing

VideoMarketBy the end of 2013 around 90% of web traffic will be driven by video marketing. If you want to take your YouTube video marketing pieces past the competition and you really want to ramp up your view counts, listen up. The following eight steps are taken right from the experts and the techniques they use to garner far more attention for their brands, products and services.

Step 1: Plenty of Research

Before you can create compelling video marketing pieces, you must know what makes your audience tick. What are their ambitions, goals and common problems? This information will help you create videos that make a true impact with your prospects and customers.

Step 2: Keyword Research

Research is such an important aspect of video marketing that we’re going to mention it twice. You must learn the hot keywords your audience is using to solve their problems and reach their goals. You will use these keywords to optimize your videos once they’re published online. In addition, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. Continue reading »