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This is how to configure your company website for 2017

I thought this was a pretty good summary posted by Mungo Park.  You can see the full article here as well.

 

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There are a variety of technologies and techniques you can use to get your website to work harder for you. Structuring your site correctly helps you capture data and followers, produce enquiries, increase your influence and generate revenue.

If you are creating a new website or if you want to improve your current one, here are a few things to consider to optimise digital performance.


Framework

Digital Strategy – Businesses are increasingly ‘going digital’ and this requires a digital strategy that is aligned with your business strategy. Stop thinking about your website as a shop window and consider it as more of a central platform for communications, marketing and sales.

Social Media – Running a successful digital strategy requires an effective social media presence. Social media is the backbone that drives digital performance.

Search – SEO or SEM should be by-products of good content creation and deployment. Put a solid plan in place to make sure the whole business is operating from the same set of rules. Good search strategies require a content-led approach, on-site optimisation and effective distribution.

Domains and Microsites – If you have multiple sites across different businesses or divisions, you’ll need to audit how they are structured and interlinked. Companies often have multiple sites that end up competing with each other and diluting overall performance.

Inbound – “Inbound marketing” is becoming a digital configuration standard for all industries. Whether you sell products online or use communications and marketing to improve your authority, reputation and expand your network – the roadmap to adopting a truly inbound methodology will transform the way you think about digital strategy for your business. We use HubSpot and are an official HubSpot partner.

On-site Optimisation

UX – Define the user journey you would like people to take through your site. If you have multiple persona types (customer, investor, partner, media) then create separate journeys for each user to reach their relevant “destination of interest”.

Responsive – Ensure the user experience works well on all devices.

Alerts – Set up systems to notify the right people of key events.

Social Media Accounts – Clearly present all social media accounts where you have a presence. This includes auto-follow buttons for Twitter and LinkedIn. Present YouTube, Google+ and other accounts too, where relevant.

Marketing and Communications

Email Marketing – Staying in touch with your relevant personas can be an important part of your communications. It also brings people back to your website creating an important cycle which boosts the performance of your site and rankings which then attracts more people to your site organically.

Marketing Automation – Ensure the correct systems are in place to automatically respond to generic enquiries and reduce human interaction for initial enquiries, new follows and entry level contacts where possible.

Video – Video is the most effective medium for communications and marketing online. It generates more clicks, likes, shares and gets people to spend more time on your website, which in turn improves your Google ranking, which then boosts search. It is also more likely to generate an emotive response and be remembered. This is a virtuous circle for any digital strategy.

Verifications – Your website will need to be verified in order to provide a richer experience on many social networks. Twitter requires website verification to provide access to Twitter card. Verify with YouTube for cards that can link back to your site. Google requires you to verify site ownership so it can crawl your site and apps perfectly. Google My Business has postcard verification for all services including Google Maps and Google+.

Metadata and Structured Data – It is important to clearly present all of your content to search engines. Use metadata to specify page descriptions, keywords, document authors, dates modified, and other information. This information can be used by browser, search engines and on social media to simplify how information about your site is read and presented.

Mentions – Set up systems to monitor when your company is mentioned externally to your site or when new links to your site are established.

Data Capture

IP Tracking – Capture as much information as possible from your daily traffic. IP tracking will give you insights into the names of businesses that visit your site and the pages they have visited.

CTAs, Forms and Landing Pages – Alongside your user journey, there should be a series of CTAs (Calls to action), landing pages and forms to get people to sign up – this should be for all aspects of the business including investor relations, newsletter, communications, marketing, partnerships, HR.

Conversion Pixels – You can install pixels or tracking codes to connect your social accounts to your website and collect data from visitors. Twitter, Facebook and Google all have tools that you can use to help collect data (NB LinkedIn does not). This helps you build a relevant audience based on visitors to your site which can be used for remarketing. Tracking codes from content syndication sites like Taboola and Revcontent can also be installed.

Ranking and Analytics – Measure performance and benchmark your results. Using systems like MOZ, Alexa, SEM Rush and Google Analytics can help set the standard for your website performance and rank how pages are performing. Here are a few examples of things you should be tracking and trying to improve:

  • Website visits
  • Organic traffic
  • Mentions
  • Bounce rate
  • Keyword rankings
  • Conversions (i.e. for enquiries, email subscriptions, social interactions and followers)

Final Note…

GDPR – General Data Protection Regulation will be coming into force on 25th May 2018. While the date is still reasonably far away it is important for companies to start thinking in advance about how they can be compliant. GDPR regulates how and why companies capture, store and use personal data and will affect most companies. Start mapping out what you are doing with the data acquired through your site from a legal and IT perspective which will need to be clearly documented and easily presented when called upon to do so.

Hope you found it as good a summary as I did.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

 

The Benefits Of Website Flipping

Website for SaleYou may have heard about website flipping and wondered if it is something that you should consider doing. What are the benefits of website flipping? Is there enough reason for you to consider involving yourself in this very promising business model?

One of the first advantages of website flipping is that making significant changes on websites that can generate some real high-value often require minimal investment and work. This means that your return on investment could be considerable and allow you to sell a product that people have a great interest in and even expect to spend a lot of money doing so.

Unlike the typical pie-in-the-sky get rich quick scheme, there are many success stories of flipping websites with people working just a few hours a day. The key is to outsource and understand that the work that needs to be done can be accomplished similar to the way you may invest on making improvements on your home. You don’t actually have to do the work; you just have to find the right contractor who will at a good price.

Long-term income is a real possibility. This is perhaps one of the best advantages of an ongoing website flipping business. Making improvements to websites, and then auctioning them to people that need what you have to offer will greatly enhance the money that you can make. It is much easier to convince Continue reading »

Contact Webmasters Directly To Buy Sites You Can Flip

Website Flipping

Contact Webmasters Directly To Buy Sites You Can Flip

One of the questions website flippers ask is where to get some of the better quality websites that they can sell and what to do with them once they have them.

I want you to put yourself in the mindset of a webmaster who has sold dozens of websites on a large auction site like Flippa.com. Many of these people create niche based sites simply want to sell as many of them as they can.  (Flipping Your Way to Success – pictured to the left, is an excellent and free beginners guide.)

Remember Flippa charges auction fees so it is possible for you to contact these people directly and ask them to build you a website! Best of all you should be able to negotiate a lower price because the sale is happening without the need for them to go through all the difficulty and expense of placing the site for auction.

There are also other places you can buy websites that are not listed on the larger auctions. Top marketing forums (e.g. www.warriorforum.com) has sections dedicated to selling websites and they are often much cheaper than websites listed on the large auction sites. You can also find website creators, programmers and other people that can help you locate good deals as well as provide service to you when you need it.

There are also website flipping groups that you can search out on the Internet. Many of these people know exactly where you can get the best deals on acquiring new websites and will be glad to tell you this information in exchange for little pat on their back. Continue reading »

An Easy Business With Huge Potential

WebsiteFlipAn Easy Business With Huge Potential

If you’re like everyone else and are looking for successful way to earn money online, which is not based on some ridiculous program or guru scheme, I have some really great news for you!

Website flipping can be the answer to your search for REAL money making online. This is because selling websites is a proven way to earn income that does not rely on some silly guru’s overpriced and unproven information package. Website flipping is a legitimate business where you can take substandard websites, make improvements and then sell them for many times the value of your initial investment. This can be an excellent add-on to your current activities.

Much like the way people that buy old houses and fix them up and then resell them, you can be doing the same thing. It’s easy to get started and once you understand that there is a hunger for websites Continue reading »

6 easy steps To Web Flipping Success

Website Flipping6 easy steps To Web Flipping Success

Many people have heard of website flipping and how the potential exists to earn large sums of money. The problem that people have is trying to figure out the best way to start their website flipping success. While it is true people can earn a decent amount of money selling websites, you should also understand that there is a learning curve, and there is a process involved that enhances your chances for success that should be followed.

Like any kind of business venture you must do your due diligence and research the possibilities, because selling websites on a successful basis requires an understanding of exactly how to go about it. It is important that you follow a proven set of steps in order to be successful.

  1. See what is selling and why – This is our first step and the reasoning behind this should be obvious; by seeing the websites that are being sold on a regular basis will let you know that there exists an opportunity in the market for you to do the same
  2. Pick  hot niche – Now that you know a certain kind of website is selling, the next thing you want to do is ensure that the niche that you’re going to sell to is a hot niche. One of the ways to do this is to follow Google Trends and also to look at the top selling niches by categories on auction sites
  3. Study the expertshttp://flippaleaderboard.com – One of the top selling auction sites is Flippa.com. Statistics are kept on the Flippa Leaderboard and this is a great place for you to Continue reading »