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The Mindset of Success

MindseltYour Success Mindset

This is an immense subject and thousands of pages have been written on the topic. As a response to some recent inquiries, I only want to briefly touch some of the concepts on how to build a success mindset.

If you don’t believe that you can succeed, you will constantly sabotage yourself and no matter what you do and how much you work, it is likely that you won’t succeed.

Recognize and discard negative core beliefs that sabotage your success

Are you able to believe in your success? If not, what is preventing you from doing so? What are the thought patterns and core beliefs that keep you from trusting in your success?

Take some time and dig. Get out all those limiting beliefs, put them on paper and then start looking at them one after another.   Over time, we pick up those false and limiting beliefs from our parents, from friends, the media, and from society in general.

Once you become aware of those core beliefs and you start looking at them from a rational, logical point of view, you quickly realize that they don’t really make much sense and you can let go of them.

Typical core beliefs may be:

  • This is too complicated
  • I’m just not good enough
  • My friends think I am nuts for considering this
  • I’m not made for this
  • I never went to college
  • I don’t have time
  • I probably don’t have any talent
  • No one in my family ever achieved anything
  • As usual, this won’t work
  • I’m just too stupid to get it right
  • I don’t have the right connections to make this work
  • I’m not intelligent enough to succeed…

Your success isn’t determined by your education, connections, ethnic background, IQ… it is only determined by what you believe. Continue reading »

Three Critical Traits for Online Success

Critical TraitsI am often asked about the specific skills necessary to become successful as an online entrepreneur.  Most of the time we talk about a variety of skill sets… web design, SEO, copywriting, salesmanship, etc…  These are all important.  However, you don’t need to possess any of those skills, because you can outsource them, or you can go out and learn them anytime you want. These are task skills.

The more important question I get is one that was asked in a recent seminar.   Although similar, it was really a better question and that was “what are the traits of successful online entrepreneurs?”  

Of course, anyone who knows me knows that I believe that authenticity is vital and therefore consider there are a number of recipes for success.  Each successful recipe must take advantage of the most plentiful ingredient or talent, and the recipe is built around that talent. Whether it be pioneer, advisor, teacher, influencer, connector, creator, equalizer, or stimulator; we know each truly successful person uses their top traits to move themselves and their organization forward.  We also know there is no perfect trait profile, just perfect practices that fit your individual profile. Richard Branson is authentic…he would not be successful if he operated like Warren Buffet. Continue reading »

How Mind Maps Can Assist the Internet Marketer

A mind map is simply a visual thinking tool that shows you the bigger picture. It’s really helpful in creating a business plan or a marketing plan since there are often so many details and tasks.  Without difficulty you can see how everything fits together. Mind maps are ideal for creating, evaluating, and analyzing ideas.

Mind mapping is generally linked with the popular psychologist Tony Buzan.  It uses the concept of “radiant thinking” – that is, thoughts radiate out from a single idea, often expressed as an image. Branches flow backwards and forwards from and to the central idea.

Mind maps are similar to the older spider diagrams (but not the same).  The spiders were typically done on paper and in a hierarchical format and without color or the use of images. It is still useful to start with pen and paper.  But, if you are like me,  the main problem is that a mind map can easily get out of control and you run out of paper. On the other hand, virtual mind maps can be done online and there are no edges to run off. These are free web-based or desk top programs that allow you to add nodes and write text as you get ideas.

A very easy program to use is Text2Mindmap; you just simply enter the text.  It is limited, but does get you started.  I have used FreeMind which is open source, can be installed on your desktop, and is more flexible. My favorite free program is XMind, it just suits the way I work and is a desktop application as well.  The Brain is also good, but it is a more sophisticated map and organizational tool. Beyond that, there are several options with a free trial or limited use provision. The bottom line; there are simply a number of programs available with a variety of different features.  The important thing is use something that is easy and gives you the ability to quickly and freely note your ideas.  You don’t want to get bogged down with software.

Below is an example of a mind map for Facebook marketing.  It is not entirely complete but gives you an idea of how 5 minutes of your time can get you started:

FBMindMapHow a Mind Map Works

Continue reading »

The Clamour – Microsoft buys Yammer

Microsoft-YammerReports of Microsoft’s intended acquisition of Yammer have been buzzing around for the past two weeks.

Yammer – by definition is to complain peevishly; whine – that is likely not the case since Microsoft on Monday confirmed the rumored $1.2 billion acquisition of B2B social networking firm Yammer.  The Microsoft-Yammer deal follows several other recent enterprise software purchases centered on social media.  Salesforce.com , a San Francisco’s based firm, increased its social-marketing resources through its purchase of Buddy Media Inc. earlier this month, and Redwood City’s Oracle Corp. just recently purchased two companies – Vitrue Inc. and Collective Intellect Inc. These firms assist the management and evaluation of data on social-media sites.

Yammer is an enterprise social network, providing a secure way for employees to communicate, collaborate, and share information.  The business, which is four years old and has five million users, operates like Facebook for communication within companies.  Employees using Yammer can discuss ideas, post news, ask questions, and share links and other information. Yammer also provides a company directory in which every employee has a profile.  What’s more the service makes available a knowledge base where past conversations can be easily accessed and referenced. Continue reading »

Keeping Pace with Business Trends

Business TrendsWe have recently been talking about outsourcing and our recent book Outsourcing Profits.  It obviously has to do with increasing profits by saving us valuable time to focus on the things that matter.  But what about the innovative and strategic things that matter….like emerging business trends or promising opportunities, how do we keep up?

The way we do business has changed dramatically.  In just the last decade, the internet has become such a dominate force and information is well…overwhelming.

An entire industry or sector can literally change over the span of just a few short months and since we’re in marketing, we must constantly be on the lookout for emerging business trends.  It doesn’t do you much good to publish an eBook on Facebook, just before Timeline is announced.  It is likely not prudent to stock up your retail inventory on 3G iPhone cases a month before the unveiling of the 4G.

This can be a difficult and complex task –but if you don’t keep your finger on the beat and pulse then there’s a good chance you’re going to get left behind!

So how can you use the internet to keep track of emerging business trends? Here’s a few simple ways that I use:

Read it Online! – The Broad-Brush.

The Wall Street Journal is still one of the best places to get information from as it relates to emerging business and marketing trends.  It is still considered by most business experts to be the premier business newsletter.

The Journal follows business activities across a wide variety of industries and report on them every day.

The Economist is another widely recognized subscription. The basic distinction between WSJ and The Economist is that the WSJ is a daily newspaper, while The Economist is only published once a week.

Using your iPhone, iPad, Android, or the internet to browse makes it painless to scan through and just read the articles you really want to read or catch you eye.

It really depends upon your business and concentration, if you’d prefer to keep your finger firmly on the pulse of business, then follow the WSJ for daily updates.

At a bare minimum, make time to catch the most important things that are going on every week by following The Economist.

Follow Just the Relevant Topics – A More Selective View

I can easily be overloaded with information, but found the combination of a couple of handy tools can help me sort through the majority of it.  Give the combination of YourVersion  and Evernote a try.  You may not care much about emerging business trends in the healthcare industry, but you may care a lot about emerging trends in social media.

YourVersion is a news aggregator that allows you to follow industries, companies, and services you select.  It will collect news articles based on keywords you give it and give you all the results in one easy to use interface.  You just enter the keywords and it will then show you all news articles related to your industry, condensed into one screen.  If you use Evernote to manage your tasks, you can share important news right to Evernote, a colleague, or bookmark it for future reference.  Both YourVersion and Evernote have iPhone and Android apps as well.

Join LinkedIn Groups – A More Tuned-in View

If you are a member of LinkedIn, you can subscribe to groups that are pertinent to your business interests.  It is an excellent way to stay in touch with current industry discussions and even share your expertise and participate if you choose.

This is more of a grass roots micro or ‘all ears’ view and is very helpful when you have isolated a specific sector or potential opportunity.

Follow The RSS Of Principal Blogs – I am Likely Going to Read it Anyway

RSS or “Really Simple Syndication” allows you to follow blog posts from your favorite blogs as they’re posted. Rather than having to visit each blog individually, you can just subscribe to their RSS feed.

You’ll need to download an RSS feed reader. NewzCrawler, FeedDemon, or Google Reader are some of the best, there are many free options for RSS readers.

Once you have a reader, you can start subscribing to feeds.  You’ll then see all the new posts stream by and be able to pick and choose which ones you want to read.

A word of advice, keep you search and selections narrow and focused, otherwise you just have a great deal of information that is categorized! It is always best to set aside a certain time each day to review.

These are the four ways I use to follow up-and-coming business trends online. Often, I may only use one if my schedule is hectic.  Use one, two or all four depending on how much information you want.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



Grow Your Business through Outsourcing

OutsourcingAt first, most people start an online business with the dream of making more money for their family while freeing up time. However, because of the fear of delegation, many end up with an even more demanding job, working for their own business. Outsourcing is really the only way you will be able to expand your business and become a business owner rather than an employee.

A Change in Mindset for Outsourcing Success

In the beginning, most people can’t afford to outsource, which is only natural. However, as time goes by, they become increasingly convinced that no one can do the job as well as they can and loathe turning to outsourcing.

If you subscribe to the adage “if you want a job done right, do it yourself,” then you are going to have to change your mindset if you want to succeed in business. How many hugely successful companies have you seen where the owner plays every role? None because it simply isn’t possible. There is no way for you to do everything in your business and grow it at the same time.

Besides the fact that you can’t be an expert in everything, there simply isn’t enough time in the day for you to handle every aspect of your business and still be able to strategize. And the only way to expand your business is through strategic thinking and delegating.

Learning to Let Go

Yes, at first it will be hard to let go. It’s your baby and only you know how to do everything properly. Well, even babies need to grow up and yours won’t if you don’t loosen the reins a little and start delegating.

The easiest way is to start small. Make a list of all the routine tasks you do, especially the ones that you hate. You can start by outsourcing some of these smaller tasks until you get used to delegating and managing people. This will free up your time and allow you to focus on tasks that will make you money.

By starting off small, you’ll gain more confidence in outsourcing and will find it easier to delegate the tasks that are taking up too much of your time without actually making you money directly. For example, if you hate writing, you could always outsource the articles you need to build backlinks or to promote your service or product. There are many other things you can outsource, including all your marketing if you are so inclined.

The key to growing your business is understanding the fact that you really can’t do everything and the easiest way to solve this problem is through outsourcing. You have to get out of the employee mindset and realize that you are a business owner, which means you need to learn to delegate. Just start off small and you’ll soon see the benefits of outsourcing and wonder why you waited so long to get started.

For more information and a Free Report visit: Outsourcing Your Way To Huge Profits.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



List Building Part II- What is a Squeeze Page?

Squeeze by Precise StrategyIn the previous article, you created your first list. You may have even created an email sequence for your subscribers. It’s now time to create a squeeze page to put on your website.

So what’s a squeeze page? In short, it’s just a tool you’ll use to get prospective buyers to give you their email addresses. To be more specific, it’s a specific type of opt-in page.

There are several things that characterize a good squeeze page. Yours should contain these items:

1. It should give visitors no other option than to either a) subscribe to your list; or b) exit the site. This will prevent them from wandering about your site aimlessly—and then leaving eventually.

2. It should be very, very brief. If your squeeze contains more than 2 short paragraphs of text, you should seriously consider reducing it further.

3. It should explicitly and truthfully state what visitors can expect from your list.

4. It should carefully and visibly state that you do not like spam and will never spam your list members or sell their email addresses to a third party.

5. It must clearly communicate that a membership to your list is completely free and will offer great rewards in the form of high quality content and timely announcements of important events.

6. It must include an opt-in form that visitors can see without excessive scrolling. This means that visitors will know that they have the option to opt-in, even without going through all of the text.

7. It should include your signature and possibly a thumbnail photo of you.

8. It must be visually appealing.

And there you have it: eight simple rules to follow whenever you create a squeeze page. However, as you will find out, these items aren’t necessarily a recipe for success. Rather, they’re simply the minimum conditions you must satisfy if you want to have a viable squeeze page that has the potential to capture leads.

Make Your Squeeze Page Convert

Now that you’ve satisfied the basic requirements for success, it is time to hone in you the specifics. To do this, we will simply look at some examples and identify what makes them good.

Example #1: Not surprisingly, one of the top paid results returned for ―Internet marketing‖ is the successful site, PrWeb.com: PrWeb . Simply knowing that this is a top paid result means that the advertiser is paying a lot for the slot; and has also probably spending a lot of time and money to test the format they use.

As you can see from the squeeze page, it sparingly uses text—and when it does, it uses bullet points to convey specific benefits. Additionally, it is attractive and provides an opt-in form in a place that is immediately visible. Combined, all of these items make for a successful squeeze page.

Example #2: Another good example of a high-quality squeeze page can be found here: Budget Landing Page It’s not surprising that this is a good squeeze page, since that is what the company does to generate revenue. Nonetheless, it is a useful example of a good squeeze page.

Again, notice how it has an attractive background, displays the opt-in box in a place that is immediately visible to visitors, and is very text-light. These are all important features to include in your own squeeze page.

Example #3:  When you use text, highlight words that stimulate, you can see in this example Biggest Facebook Marketing Mistakes: a Warning and bullet benefits.  Here is a simple format:

Example #4:  Give them more than one chance to subscribe in this example you can see a center placement at the top and a second call to action centered at the bottom: The Z Factor.

As a final consideration insert audio or video. It should contain all of the critical elements we mentioned. In addition, it also includes playable audio or video—a component that could make your site unique and induce visitors to spend a little more time considering your offer.  Moreover, it can add impact to squeeze page and sometimes increases conversions. Note:  For maximum attention-getting impact, it must be set to auto-play.

Final Note on Squeeze Pages

Squeeze pages are an important part of list building. They are the filter through which all of your subscribers must pass. If your squeeze page is improperly designed, you will weed out far too many prospects, making it hard to build your list and profit.

The most important thing to remember about squeeze pages is the following: keep it short, clear, and direct. The purpose of the page is to get the visitor to subscribe—and nothing else. So don’t confuse him with unrelated offers or links to various products and content pages. Just get him to relinquish his email address. If you can do that, you’ve accomplished your goal.

Enhance Your Squeeze Page – Give Stuff Away for Free

One common element in all successful squeeze pages is that they offer considerable value upfront. They don’t make hollow promises and hope that visitors will fall for it and sign up. Rather, they offer very specific items in exchange for the visitor’s email address.

If you want to have a successful email list, you will do this, too. So what options do you have?

Create a Report and Give it away for Free

One of the most commonly used strategies for getting people to subscribe is simply offering them a free report. Generally, these reports are somewhere between 10 and 20 pages long and provide useful information about some facet of the niche in question.

For instance, let’s say your niche is golf. You might create a guide that tells visitors how to shave 10 strokes off of their game using a specific training regimen. This is something that visitors will find enticing. And once you make it clear that the guide is free and that they can opt out if they’re not satisfied, you’ll have many people who are willing to subscribe.

Take this concept and apply it to your own niche. It doesn’t matter what you sell; creating a guide and giving it away for free is virtually always a great way to build a large list.

To make things easier, you don’t even need to create the guide yourself. If you’re not an expert in your own niche, that’s fine (maybe you’re just good at marketing or administrative tasks). You can always hire someone else to research and write your short guide.

Using a site like Elance.com or Guru.com, you can hire someone to create a professional-quality PDF guide. For low-cost copy try Fiverr.com, or better yet check out Cash5er for a detailed business plan using Fiverr. If you’re not sure what the topic should be, you can even ask them to come up with the topic for you.

In a nutshell, using a free report, you can easily add value to your offer. This will help to reduce people’s resistance to your offer; and once they read and appreciate the quality of your report, it will also make them more likely to listen to your follow-up emails.

Other Things You Can Give Away

While the free report is still one of the most frequently used strategies in list building, you have plenty of other options, too; and some of them have the potential to be more persuasive than a simple report.

Create and Give Away Video Content

One great thing to give away is video content. In comparison to a free report, it has a much higher perceived value. And in recent years, it has become increasingly cheaper to create.

If you’re new to creating video content, I suggest that you check out http://camstudio.org/ to create some test videos. This is a free tool that will allow you to capture your computer screen and some audio.

If you decide to go this route—and to create video content—I would suggest that you do it by creating a series of tutorials in your particular niche. For instance, if you’re in Internet marketing and your list will instruct people on how to use AdWords, you might put together the following video series:

  • Video #1: A Quick Trick that Will Make Your AdWords Campaigns 50% More Profitable
  • Video #2: Increase Your Conversion Rate by Making this Tiny Change in Your Ad Copy
  • Video #3: How to Get Rid of Freebie Seekers and Draw in Profitable Customers by Changing Your Ad Copy

In the videos, you could open up your own AdWords account and demonstrate how the viewer could make all of the changes you suggest.  Again, this video tutorial series would have a very high perceived value—much higher than if you simply wrote a report saying (but not showing) them what to do.

If you decide to go this route and find out that video content works well for your particular target audience, you may eventually want to upgrade to some software that I personally find effective, Camtasia Studio, which you can find here: http://www.techsmith.com/camtasia.asp.

Give Away Free Software

If you think your customers will perceive video content as having a high value, just imagine what they’ll think if you provide them with free software in exchange for joining your list.

In fact, creating software and giving it away for free to your customers is one of the best ways to lower their resistance to your marketing pitches.  And, for this reason, if you’re willing to do it, it holds the potential of generating very high conversion rates.

So how can you go about creating a software program? Fortunately, you don’t need to know any programming languages. You can pay other people to do it for you.

The sites I mentioned earlier—Elance.com and Guru.com—also allow you to post software programming projects; however, this will be more complicated than posting a simple report-writing project.

When posting a software-creation project, there are a number of very important things to keep in mind:

  • Be very clear about things the program must be able to do. If the goal of the program isn’t clear, you can easily end up with a piece of software that doesn’t do anything useful for your visitors—or at least does something other than what you had intended.
  • When you’re not sure what you want, also make that clear. If you don’t have any reason to impose restrictions on a certain part of the program, you will probably want to give your coder the freedom to do things as she sees fit.

So, giving away software can be a highly effective means of converting visitors into subscribers. You might not feel comfortable with the process just yet—but after you complete that first project, you’ll understand why it’s not as hard as it seems; and yet it has unbounded potential.

Other Strategies

Reports, video, audio, and software are not your only options when it comes to subscription incentives. List builders also offer audio content, eBooks, and a variety of other products. All of these present viable opportunities for offering potential subscribers significant value at minimal expense to you.

Summary Give Stuff Away

In short, when you create a squeeze page or opt-in page, it is always a good idea to give stuff away for free. This will reduce visitors’ resistance to opting-in; and it will also make you appear more credible to people who otherwise know very little about you.

There are several important things to keep in mind when giving away free stuff:

1. Make it valuable. Anyone can give away garbage products. But your goal should be to not only provide an enticing offer, but to actually deliver on that offer. By doing this, you will not only get people to opt-in, but you will also get them to trust you and to be willing to spend money in the future.

2. Be creative. Consider creating a report, creating an eBook, creating a video series, or creating a piece of software. The opportunities for providing unique value are boundless. Take advantage of them, rather than providing boring, re-hashed content.

3. Communicate clearly that the content is free and will be available as soon as they subscribe to your list.

To sum up, you have a basic template for inducing visitors to subscribe to your list by offering inexpensive freebies that have very high perceived values.  More on Opt-in pages….

Stay Tuned…


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with