5 Tips for Selling Products on Instagram

images5 Tips for Selling Products on Instagram

By
Published December 1, 2015
Excerpt from Social Media Examiner 

 

Are you wondering how to sell your products on Instagram?

Want some tips to get started?

To make the most of interactions with customers on Instagram, your images and descriptions need to stand out and purchasing needs to be as easy as possible.

In this article you’ll discover five tips for selling your products on Instagram.

#1: Develop a Signature Look

Before you start posting, think about how you want to position your products on your page. The right product placement is key to driving Instagram sales and engagement.Identify the aesthetic you want for your page and stick to it.

Once you have your product shots, use Instagrams internal filters or an app likeVSCO Cam to make your photos visually sharper and clearer. Remember that you want to showcase the true product to your customers, so sometimes no filter works best in social selling.

If you want to show one product in a variety of ways, try the Instagram Layout app. The app makes it easy to combine multiple images into a single image. Use it to show your product at different angles, which is particularly useful for fashion and jewelry businesses.

Read More on Social Media Examiner
A picture may be worth a thousand followers. You can get a helpful free resource called Instagram – A New Marketing Frontier that gives you some keys. The photographic world has changed, isn’t it time you did too?

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

 

Groups on Google Plus Run Circles Around the Competition

Google Circles

Groups on Google Plus Run Circles Around the Competition

 Once you have established your Google plus account you may decide that you want to start a group. Groups are powerful ways of attracting business. For example, if what you are selling is primarily about helping  people live off the grid, then you should consider starting a circle or group that will invite other similar businesses like “Surviving Off The Grid”, to promote to.

The idea of a group is not just to sell your products but to invite others with the same type of interests. Once your group is set up in Google, promote it through your circles encouraging them to join the group. The tags that you add will also make it available to other people searching for unique groups to join. People in those circles will then send out their own invitations on your behalf too. They can invite more circles in to join the group and keep adding to the followers this way. It is a truly cool way to have your groups grow in almost a viral manner.

Similar Google circles, whether individual or business, will eventually want to connect with your group. As the owner of the group, you are not required to connect back. However some of these connections may have thousands of followers too.  If you allow them to promote some their products in your group, they will invite more of their followers and promote the group for you.

Some people will naturally want to follow your group because they are interested in “survival, gardening and alternative ways of doing things”. They may have previously looked up your group through the search engine parameters. From random people simply searching out a specific keyword on the internet you can build up a large audience to your group very quickly.

Before you follow someone back check out their Google plus profile first. Spam is a nuisance to any person’s circle or group. If there is very little information in the connecting profile, then you need to consider what this person will be promoting in your group too. Is the profile in a different language? Unless you can translate another language, how will you know what this profile is all about?

Your group will eventually take on a life of its own. This is the intention– you don’t have to do much to promote your products but you have similar followers promoting like-minded interests on your behalf. Remember you can create a huge list of people that will eventually want to pay attention to what you are promoting for a long time to come. By taking control of the flow of your Google group, it can become an excellent tool for growing your business.

For more information about Google groups check out this link:GooglePlus Breakthrough. For a free report to peek your interest with some key elements to mastering this powerful platform review Mastering GooglePlus Now.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Using Pinterest to Market Your Business –for Beginners

imagesUsing Pinterest to Market Your Business –for Beginners

Pinterest happens to be one of the newer social networking sites. It is a visual media site, focusing on images and videos. This site has become more popular throughout the past six to twelve months and many marketers are beginning to make use of this excellent marketing tool. While the site offers many beautiful pictures, there’s more than beauty to this website. Brands and businesses can use it with great marketing results, especially as the site continues to grow. If you’re interested in using Pinterest to market your own business, here are a few top methods for beginners to get you started.

Feature Your Business Name

If you’re going to get involved in Pinterest marketing, it’s important that you feature your business name on your account. This way you get as much exposure as possible. You can put the name of your business on your profile and use it as your username. This way people know what you’re all about. It’s also a good idea to include information on your profile about yourself and your company. Your profile can also include your website URL… so don’t forget to include it. Use these areas to effectively market your business.

Connect with Other Social Networking Sites

Pinterest allows you to connect your account with multiple networking sites like Facebook and Twitter. To enjoy better marketing results, make sure you connect with those other social networking sites. When you link with your other social networking accounts, it can help you to get more followers on Pinterest. Those social media icons that show you’re connected to Twitter and Facebook will also show under your profile picture so Pinterest users can go visit your other social networking accounts as well.

Create Interesting Board Names

When you’re ready to start pinning on Pinterest, you’ll need to create some boards to put your pins on. Make sure that you create interesting board names. Whenever you pin something to a board, people will see your board name as well. Of course, while you want to be as creative as possible, make sure you keep those names reasonably short. You also need to make sure your board name accurately describes the pins on that board so people know what to expect.

Comment and Like

As you’re working to build up a following on Pinterest as a beginner, you can make big progress by taking the time to comment on other people’s pins. You can also like the pins of others. This helps you to engage users on the site. In many cases, when people notice you are liking and commenting on their pins, they may want to start following you, providing you with more followers.

Of course, there’s a lot to learn. If you’re going to start marketing your business on Pinterest, these are just a few basics that will get you started. Make sure you take time to learn more about Pinterest, its benefits for marketers and how to use it for the best results.
You can start learning more about social media marketing with Pinterest here with a Free eBook called Harness the Power of Pinterest. Or, take some time to visit Mastering Pinterest Marketing, where you’ll find some incredible secrets on using Pinterest to drive website traffic and more. No doubt, it’s the information you’ve been looking for.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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How to Use Snapchat for Business

Picture from Social Media Examiner

Picture from Social Media Examiner

How to Use Snapchat for Business

By
Published September 24, 2015

Are you interested in using Snapchat for your business?

Wondering how to integrate it into your marketing?

Snapchat presents a unique opportunity to reach a new audience that is receptive to clever, creative marketing.

In this article you’ll discover how to use Snapchat in your social media marketing.

Why Use Snapchat?

Snapchat is the fastest-growing social network with more than 100 million daily active users. Of the businesses that market on social media, most use Facebook, but only 2% use Snapchat. The lack of competition on Snapchat means that your business has a great opportunity to stand out and shine on the platform.

data from social media examiner social media marketing industry report 2015

You’ll find less competition from marketers on Snapchat.

Unlike other social networks, it doesn’t matter when you post content on Snapchat. Your snaps will never be buried in a busy timeline; they stay unopened until your followers have time to view them. After snaps are opened, they’re available for only 1 to 10 seconds.

Snaps disappear so quickly, so you may be wondering if Snapchat is worth the effort. If you think about it, most social content is viewed right after it’s posted. Content tends to last longer on platforms like Pinterest and Tumblr, but it’s far more common for social posts to have a short shelf life. Snapchat makes this short shelf life an explicit part of the platform.

Because snaps vanish after one viewing, you have users’ undivided attention. In this way, disappearing content is actually a boon for marketers.

Here’s how to get started integrating Snapchat into your social media marketing.

Read More…
Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Outsourcing: A Cost-Effective Alternative to Hiring Full Time Staff

OutsoursedOutsourcing: A Cost-Effective Alternative to Hiring Full Time Staff

 

One of my best kept secrets for building a highly successful business Part Time has been this:

I recognized the need to Outsource…

I realized very quickly that I didn’t have the time (or skills) to do everything myself.  It was far easier to do what I loved and outsource the rest.

Moreover, many small businesses are faced with the problem of not having sufficient funds to hire full time staff to handle various tasks within the business and outsourcing is definitely a cost-effective alternative.

Outsourcing vs Full Time Employees

Hiring full time staff comes with a whole host of problems, including having to pay for vacation time, sick days and so on and so forth. Additionally, you are unlikely to find a single person who can handle everything you need done. For example, the chances of finding a web designer who can write and take customer service calls are minimal. This means that you need to hire two or more people to handle everything.

Then, there’s another problem. You might not have enough work for them all the time so you’ve got people who aren’t doing anything. In other words, you are paying people for standing around or browsing the web. Let’s not forget that you also have to provide a place for people to work as well as the equipment they need. All this costs money.

However, with outsourcing these issues are no longer a problem. First of all, you outsource on a project by project basis, meaning that you only pay for the work you need done. It also means that you can hire different professionals for the different projects you need completed. You also don’t need to worry about providing them with the equipment they need or a place to work.

So, while at first outsourcing might seem more expensive than hiring full time staff, if you sit down and work out the figures, you’ll find it’s a much more efficient solution in the long term.

In fact, you will find that many large companies have let entire departments go because they have found outsourcing to be much more effective. They don’t have to deal with employee problems, they can pay just for the work they need done and they don’t have to hire five people and pay them on a continual basis even if they only need a certain skillset for a single project.

For example, you might need to put a website up. It would mean hiring a web designer but if you were to hire them full-time, you’d have to find something else for that person to do once the project was complete. If your business is not centered on web design, then that could be a problem. On the other hand, you could simply outsource the project, have your site up in a few weeks and never have to worry about it again.

Outsourcing has become the go to solution for most companies when it comes to getting certain projects completed and it certainly is one of the most cost-effective solutions for small business owners to expand their operations.

Whether you are a small business or an internet entrepreneur…outsourcing truly can be leveraged to massive levels if you get it right. Unfortunately, so many people miss the mark and end up costing themselves money instead of increasing their profits. This doesn’t have to happen.

In fact, it can be quite easy to boost your business up to the next level. The key is to delegate those tasks that you know someone else can do faster than you could do them yourself, at a higher quality than you could produce. This boosts your overall productivity and keeps your business quality high.

There are clever ways you can hire experts to help, as you need them – yet without it costing a king’s ransom.

Need some help? I’ve compiled a special report that reveals some tips, called ‘Outsourcing Your Way To Huge Profits’. And it’s yours, completely free of charge. You can get the report here ‘Outsourcing Your Way To Huge Profits

If you want a more in-depth study, you can find out exactly how to do this at Outsourcing Profits.

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Twitter Removing the 140-character limit from Direct Messages

 

Twitter Removing the 140-character limit from Direct Messages

DM140_LaunchGIF_final

 

Twitter has removed the 140-character limit on its popular direct message feature, which allows users to communicate privately with each other in a more comfortable fashion.

The change raises the limit on Twitter’s direct messages to 10,000 characters. By comparison, Facebook’s Messenger has a character limit of 20,000.

Longer direct messages will first roll out in mobile apps, on Twitter’s site, through TweetDeck and Twitter on Mac, and will then migrate worldwide in the coming weeks.

Read More…

Twitter is a powerful tool that has great marketing potential, for some additional information on Twitter idiosyncrasies, check out a free report Twitter Mind Control Secrets For Business.  We have some additional articles about Twitter throughout the blog…check those out as well!

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

 

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Why Social Media Marketers Fail to Innovate and What to Do About It

ms-marketers-fail-innovate-480

From Social Media Examiner

Why Social Media Marketers Fail to Innovate and What to Do About It 

 

 

By Michael Stelzner Published August 4, 2015

Social Media Examiner
Do you sometimes feel like a gerbil in a cage, watching the world of social media change as you’re stuck in place?

Are you looking for a solution to fast-track your social media marketing skills?

Understanding the underlying cause of your marketing friction can help free you to make real progress.

In this article I’ll reveal the five major challenges social media marketers face and a way to overcome them.

5 Reasons Social Media Marketers Struggle

Is social media a key part of your business?

If it is, then you’re likely very busy. Your to-do list is never-ending.

ReadMore…

Nice Article from Social Media Examiner…

Precisely.

Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with

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