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Using Pinterest to Market Your Business –for Beginners

imagesUsing Pinterest to Market Your Business –for Beginners

Pinterest happens to be one of the newer social networking sites. It is a visual media site, focusing on images and videos. This site has become more popular throughout the past six to twelve months and many marketers are beginning to make use of this excellent marketing tool. While the site offers many beautiful pictures, there’s more than beauty to this website. Brands and businesses can use it with great marketing results, especially as the site continues to grow. If you’re interested in using Pinterest to market your own business, here are a few top methods for beginners to get you started.

Feature Your Business Name

If you’re going to get involved in Pinterest marketing, it’s important that you feature your business name on your account. This way you get as much exposure as possible. You can put the name of your business on your profile and use it as your username. This way people know what you’re all about. It’s also a good idea to include information on your profile about yourself and your company. Your profile can also include your website URL… so don’t forget to include it. Use these areas to effectively market your business.

Connect with Other Social Networking Sites

Pinterest allows you to connect your account with multiple networking sites like Facebook and Twitter. To enjoy better marketing results, make sure you connect with those other social networking sites. When you link with your other social networking accounts, it can help you to get more followers on Pinterest. Those social media icons that show you’re connected to Twitter and Facebook will also show under your profile picture so Pinterest users can go visit your other social networking accounts as well.

Create Interesting Board Names

When you’re ready to start pinning on Pinterest, you’ll need to create some boards to put your pins on. Make sure that you create interesting board names. Whenever you pin something to a board, people will see your board name as well. Of course, while you want to be as creative as possible, make sure you keep those names reasonably short. You also need to make sure your board name accurately describes the pins on that board so people know what to expect.

Comment and Like

As you’re working to build up a following on Pinterest as a beginner, you can make big progress by taking the time to comment on other people’s pins. You can also like the pins of others. This helps you to engage users on the site. In many cases, when people notice you are liking and commenting on their pins, they may want to start following you, providing you with more followers.

Of course, there’s a lot to learn. If you’re going to start marketing your business on Pinterest, these are just a few basics that will get you started. Make sure you take time to learn more about Pinterest, its benefits for marketers and how to use it for the best results.
You can start learning more about social media marketing with Pinterest here with a Free eBook called Harness the Power of Pinterest. Or, take some time to visit Mastering Pinterest Marketing, where you’ll find some incredible secrets on using Pinterest to drive website traffic and more. No doubt, it’s the information you’ve been looking for.


Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with



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