If you are just getting started with Facebook Marketing, don’t worry. You’re not that far behind the curve. But you shouldn’t stay absent from Facebook for long. The popularity of Facebook and Facebook marketing is increasing at an exponential rate as more and more people flock to the social giant. But if you are going to market your business on Facebook, you should be very familiar with iFrames. With iFrames, you can create a brand-specific landing page that creates whole new Facebook experience for your friends, fans and visitors.
We mentioned this in an earlier post, Why Facebook Custom Tabs are more relevant than ever…
I think the right way to view these changes is that the new look has turned Facebook Pages almost into a brand mini-site, think of the “Favorites” section as the navigation bar on your website.
Here is the really cool thing, You can put ANYTHING you want inside a tab.
Consider with me that Facebook Tabs use something called iFrames. iFrames are simply containers inside a website and are used to integrate all kinds of elements inside. iFrames are also capable to handle different web languages, for example Flash, html or html5.
I am sure you can see the possibilities…
This means that you could put a game inside a tab, video inside a tab, a Google Map, or an email signup form. If you think about it, you could build an entire website with several pages and dump it inside a tab and the user could navigate through your website inside Facebook. You could even display your entire blog inside a tab. For sure, take advantage of them to promote your webinars, free e-books, your YouTube channel, case studies, events, applications, contests and much more.
What Are iFrames?
How iFrames Work With Facebook Marketing
First, you will need to set up your iFrames page on your own server. Next, you need to head over to the Facebook Developers page and click Set Up New App. Then, you simply build out your page. You can choose your logo, the color scheme, you can add an opt-in box and all sorts of other features. Finally, you add the iFrame to your Facebook business page and you are all good to go.
Then, the next visitors that click on your profile page are going to be in for a surprise. They will surely click through or opt-in when they are greeted with a fully customizable web page that looks and feels just like your own professional website. And yet those visitors get the best of both worlds, as they don’t have to leave Facebook or lose Facebook’s functionality. This is why learning iFrames is a must for Facebook marketing.
Increase Brand Loyalty and Awareness
When you include a custom page on your Facebook business page that looks and acts just like your normal website (if you have one), your Facebook profile visitors will feel more familiar with you and they will recognize whose page they are on. If you keep your brand colors and logos and photos the same, you can build that brand familiarity and loyalty that causes people to convert to buying customers.
To learn more Facebook Marketing tips that can really improve your business, visit: Precise Strategy Marketing for Facebook.
If you would appreciate some additional advice on some things to avoid, you can grab a copy of a free eBook: Biggest Facebook Marketing Mistakes.
Jerry Duling is a Marketing and Business Consultant, Professional Speaker, and Social Media advisor. Jerry shows businesses how to use Social Media to build their brand, generate leads and close sales. Jerry also provides individual resources for the Internet Entrepreneur. Connect with Jerry on Google+.