Content Development and Strategy
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Search Engine Optimized Copy Writing It is estimated that up to 80% of what determines your sites’ position on a search engine results page comes from off-page elements (the quality and number of inbound links, age of domain, etc.). If this is true, then why is SEO copy writing so important for your web site? The purpose of your site is to convert the traffic that it receives. Traffic comes from a variety of sources in addition to search engines: social media, newsletters, inbound links, pay-per-click advertising, off-line marketing, word of mouth, etc. Conversion means different things on different sites, but all content needs to have a clear call to action. Even if your web site never sees any traffic from a search engine, it is critical that it is written and presented in a way that resonates with people in your niche market regardless of how they get there. Clear on-page optimization and strong, well-researched SEO copy writing leads to a higher conversion rate. Traffic alone has no value if your web site fails to convert it. |
We provide you with strategic and tactical content development incorporated into our holistic approach to optimizing your online efforts and improving your ROI. Our content experts, part of our SEO and earned media team, use a 5 step approach to identify and create your content:
1. Incorporate your key performance indicators (KPIs) and goals as our metrics for success
2. Identify and document your existing content effectiveness via SWOT analysis
3. Construct a content strategy & tactics designed to achieve your KPIs
4. Write, produce and edit high-quality content including text, images, video, webcasts, and more
5. Measure and report on content performance in relation to KPIs
Obviously, this takes effort, but it is the only way to truly plan, execute and optimize your content. And in addition to the above, our content development experts are trained in optimizing content to not only provide information, but to always include calls to action. After all, quality content is more than just information, it is the primary tool to influence your visitors to become buyers.
Services
Content
Development & Strategy
Affiliate Marketing
Blog Consulting
SEO Optimization
Social Media Marketing
Training
Website Design
Affiliate Marketing
Blog Consulting
SEO Optimization
Social Media Marketing
Training
Website Design
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